Capturing the Millennial Market – A How To

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Millennials are a confusing bunch…and that’s coming from a group of Millennials! Their affinity for technology, disregard for conventional purchasing habits, and lack of brand loyalty have created a series of obstacles for many of today’s companies. Even still, their sheer population number and unparalleled purchasing power have proven they are a riddle worth solving. And while they are indeed a dynamic bunch with some unpredictable behaviors, studies have identified a series of consumer trends throughout the demographic. So, in order to help you capture the hearts of the largest generation in U.S. history, we’ve put together a list of tips, tricks, and promo ideas, sure to earn your brand some love (and maybe even a follow) from the young generation.

It’s all about the experience. Millennials want more than just tangible goods, they want experiences. As a result, many brands are looking to engage customers beyond the checkout line. For example, companies like lululemon and Athleta offer in-store fitness classes in an attempt to increase engagement and provide customers with branded experiences. Promo products are an easy way to encourage and even initiate customer experiences, while simultaneously reinforcing your brand.

 

Convenience is key. Millennials have a bias for convenience – how could you not when you grow up in an age where a text brings a hot pizza to your door and all you need to unlock a device is your face? Not surprisingly, this bias extends to the products they choose and the brands they follow – if it makes life easier, they’re sold. Choosing promotional merchandise that simplifies daily tasks, reduces the amount of effort required, and increases convenience are all easy ways to connect with the target market.

Technology, technology, technology. Having grown up with the internet, it’s no surprise that Millennials are technologically inclined. In fact, in a Pew Research Center study, almost 100% of Millennials reported owning a cellphone – more than any other age group. Even more interesting is the amount of time spent on said cellphones – approximately five hours a day! Moral of the story? Young adults are highly invested in technology, making tech-related promos a no-brainer.

Prioritizing health. Whether it’s maintaining a healthy diet and exercising regularly, or avoiding smoking and drinking, young adults place a great deal of importance on healthy living. Need more evidence? Just look at the explosive growth of the health & fitness industries over the last several years. As interest in the industry has grown, so has the number of fitness-related promos – making it an ideal option for younger audiences.

 

Values-based loyalty. More than ever before, companies are aligning themselves with certain sets of values – and Millennial consumers are choosing them because of it. But those values extend beyond just the company motto – those company goals and promises should also be considered when choosing branded merchandise. So whether your company promotes locally-made wares, eco-friendly products, or domestically manufactured goods – make sure your chosen promo products match those company values.

Ready to start your new project?

Let’s start your project! We love helping brands create the coolest and most innovative merchandise on the market. We focus on finding the best quality products in your price range, offer creative branding capabilities, and handle everything from ideation to delivery. Contact the Brand+Aid team to schedule a free consultation. Give us a ring at 323-800-2241 or shoot us an email at happy@brandaiding.com.

Brand+Aid is a promotional marketing agency based in Salt Lake City, Utah and Los Angeles, California. We turn ideas into tangible, fun experiences through experiential advertising. Have an idea you’d like to make happen? Contact our rescue team for a free consultation today at 323-800-2241 or shoot us an email at happy@brandaiding.com. For more information, check out our website: www.brandaiding.com.

 
 
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