Brand Aid’s Ultimate Guide to Business Gifting

Posted · Add Comment

Business gifting can be a daunting task. Thinking of the perfect gift takes a lot of thought and planning, yet is extremely beneficial. The primary purpose of business gifting is to keep you top of mind and show clients you care. Showing them that they are more than just revenue for your business goes a long way. According to a study done by the Advertising Specialties Association on corporate gifting, the facts shows the importance […]

Back to Campus! Promotional Ideas for College Students

Posted · Add Comment

Attention Admissions Departments! It’s school time! It’s the end of summer and soon students will be flocking to your campuses to get settled in for the year ahead. Which means it is the perfect time to get incoming freshmen encompassed in your school-culture with some great campus-ready swag. We are here with some great promotional ideas for college students that will have them ready for some amazing years on campus. How can great promotional ideas […]

Counselor Magazine’s 2018 ‘Hot List’ featuring Dane Negrey

Posted · Add Comment

Every June Counselor Magazine releases their ‘Hot List’ which is their list of the hot talent in the promo industry for the past year.  This year Brand Aid’s very own Dane Negrey landed on Counselor’s ‘Hot List’ as one of the young and hip rising talents in the industry. Landing on Counselor’s ‘Hot List’ is like landing on Forbes’ ‘30 Under 30’ or People’s ‘Sexiest Men Alive’. Counselor’s ‘Hot List’ represents a wide range of […]

The 2018 Ultimate Summer Promos List

Posted · Add Comment

Summer 2018 is here! The temperature is getting hotter, the days are getting longer, and we’re ready to share our favorite products with you to make your marketing campaign travel further than ever. This year the hot temperatures have us ready for pool parties, festivals, sunbathing, backyard barbeques, and ice cold beverages. No matter what your plans are for the summer, we can help you take your campaign to the next level – winning the […]

2017: A Year to Celebrate

Posted · Add Comment

Although you may not all agree, 2017 was pretty freaking epic. So naturally, we want to take a moment to celebrate it! And while we know what you’re thinking – 2017 is so last year – we are of the firm belief that everything is better late than never. So because of that, we’d like to give a belated ode to some of the milestones that made the last year truly exceptional. Here’s a brief […]

Capturing the Millennial Market – A How To

Posted · Add Comment

Millennials are a confusing bunch…and that’s coming from a group of Millennials! Their affinity for technology, disregard for conventional purchasing habits, and lack of brand loyalty have created a series of obstacles for many of today’s companies. Even still, their sheer population number and unparalleled purchasing power have proven they are a riddle worth solving. And while they are indeed a dynamic bunch with some unpredictable behaviors, studies have identified a series of consumer trends […]

The Best Branded Winter Promos

Posted · Add Comment

Ah winter – perhaps the least loved of the four seasons. Whether it’s the cold temps, the everlasting inversion (at least for us here in SLC), or the endless amounts of champagne and bread pudding that have managed to transform themselves into permanent bodily fixtures – winter just doesn’t have quite the same allure as its warmer counterparts. Even still, the cold months possess a charm that is uniquely their own. Skiing, snowmobiling, trudging through […]

Tricks of the Trade Show

Posted · Add Comment

As the new year quickly approaches, so does everyone’s favorite time of the year…trade show season! Okay, so maybe trade shows aren’t exactly a source of excitement for most people, but they are an essential way to stay up-to-date on industry trends, foster customer relationships, and maybe even find a few tokens of inspiration. Let’s face it though, trade shows can be pretty dry–between the mandatory name tags and the fluorescent expo-center lighting, fostering an […]

A Year in Rewind–The Best Projects of 2017

Posted · Add Comment

For most people, December is a time of reflection–a time to look back and assess this year’s growth, reminisce on noteworthy experiences, and perhaps revisit the resolutions you haven’t bothered to think about since April. For us here at Brand+Aid, we use it as a time to look back on some of the amazing clients and kick-ass projects that have made this year–and every year, for that matter–so special. From new clients to old veterans, […]

Quality or Quantity? Which is the Best Choice in Promo Products?

Posted · Add Comment

    At this point, the fight between quality v. quantity is an age-old battle. But these days, most people (including us) seem to generally agree; quality is the way to go. This post was originally supposed to compare quality v. quantity in promo products but after all the research done and everything we already know and believe, it’s hard to make a strong case to go for quantity. The main selling point with quantity […]

Oktoberfest 2018: Top Promotional Glassware

Posted · Add Comment

Oktoberfest is the world´s largest folk festival. Though it has its roots in Germany, Oktoberfest is celebrated with gusto throughout America and many other parts of the world. In fact, the festival is so popular that October has become synonymous with Oktoberfest. After all, what’s not to love about a festival celebrating German food, culture, and BEER! Among the many attractions that Oktoberfest brings, the “liquid gold” is probably the most important. During the festival, […]

Think Pink: Breast Cancer Awareness Promo 2018

Posted · Add Comment

  October is National Breast Cancer Awareness Month, also known as “Pinktober.” As a time for reflection, prevention and support, there are many ways for your company to get involved throughout the month. One way is by handing out Breast Cancer Awareness promotional products that not only show your support to fight against cancer but also promote awareness in your community. According to the CDC (Centers for Disease Control and Prevention), breast cancer is the […]

Why Promotional Products?

Posted · Add Comment

Brands have always relied on advertising vehicles to communicate with their target audiences. This traditional advertising model is built to ultimately direct the consumer path to purchase back toward the brand. In order to measure success, brands rely on performance metrics to evaluate the strength of the selected advertising channel. The 2017 PPAI Consumer Study employed five key performance metrics to evaluate the role of promotional products as an advertising channel. These metrics were designed […]

The Best DOGgone Promo Products

Posted · Add Comment

Meet Murphy aka Mad Max – Brand Aid’s ultimate colleague (pictured above). He’s energetic, has serious people skills, and is always eager to greet every single person who walks through the Brand Aid doors. His work mostly entails of chewing and analyzing the office promotional swag, specifically dog toys and treats. Murphy has been a part of the Brand Aid team for a little over a year now, and he has been dying to share his expert […]

Interview Employees: Meet the Team

Posted · Add Comment

The average American spends 8.9 hours at work. Whew! That’s more than a third of your day! So if you’re going to invest so much of your life working towards something, we strongly believe you had better enjoy the people with whom you work. As a growing business, we’re excited to announce that we have extended the Brand Aid team! We take pride in creating a light hearted, supportive office culture while ALWAYS sharing the […]

The Best Wedding Giveaways for 2018

Posted · Add Comment

Summer is here and you know what that means… It’s wedding season! Whether your exchanging vows in the comfort of your backyard or on the beach in Cancun, summer weddings have one thing in common: warm weather and sunshine. There’s something about warm summer nights that boosts up the romance vibes. As they all say, with warmer weather, comes more fun! The summer flowers are blooming, the suns shining, the love is boiling- there’s no […]

Brand+Aid is Coming to Town!

Posted · Add Comment

Photo: Pexels With so many exciting events this winter, Brand+Aid wants you to be prepared. When it comes to our clients, overnight delivery isn’t going to cut it. Your customers and employees don’t realize it, but they need to start thinking about their end-of-year promotions today, and that means you need to start finding the right products. Brand+Aid can meet a wide range of holiday needs. Whether you’re seeking a corporate gift for your top […]

The Ultimate Pool Party

Posted · Add Comment

Get Summer Ready with Brand+Aid’s Top Merch for Hot Temps! Image: Pexels Memorial Day weekend is THIS weekend! While the first day of Summer is isn’t actually until June 20th, this weekend unofficially kicks off all things summer-related. In today’s article we’re celebrating the return of scorching hot temps, long nights, and frozen beverages by way of the Ultimate Pool Party! (Editor’s note: we get that you’re most likely reading this on your computer at […]

Brand+Aid Product Spotlight: Bar Merchandise

Posted · Add Comment

Summer is just around the corner which means it’s time to bust out the mojitos, sangrias, and margaritas for the long happy hours. For all of our clients, but especially our bar and restaurant clients, summer is a great time to make sure your branding is on point and your joint is looking just right. To get you ready for your busy season, we’re continuing our Brand+Aid’s Top Pick series featuring the best of the […]

Who Runs the World?

Posted · Add Comment

Brand+Aid’s Take on Women in Business and Why it Matters Did you know that Brand+Aid is a woman-owned business? Yep, in fact, we’re even certified and registered with the Women’s Business Enterprise National Council (WBENC), which puts us in the company of some of the best and most prestigious companies in the world. We’re proud to be woman-owned, and in today’s blog post, we explore just how important and cool it is to be a […]

Brand+Aid’s Picks: The Top Promotional Tumblers for 2017

Posted · Add Comment

At Brand+Aid we love promo products. Why? It’s simple; promotional products are a powerful business tool. From marketing to sales to HR, promo products help increase brand awareness, customer loyalty, and acquisition rates. In fact, a recent report by PPAI (Promotional Products Association International), found 9 of 10 customers report being able to recall the brand of a promotional product they receive. Additionally, 8 of 10 customers reported that their impressions of a brand positively changed […]

Brand+Aid’s Picks: Top Promo Headphones for 2017

Posted · Add Comment

At Brand+Aid we pride ourselves on producing the coolest promotional products for our clients. In fact, when our team puts together product category ideas, like finding the best new headphones in the market, we scour our resources to find the best of the best. In fact, today’s post kicks off a new series we’re featuring called Brand+Aid’s Top Picks. We’re showcasing our top category picks so you can rest assured your campaigns have the best […]

The Best Promotional Merchandise for Comic-Con 2017

Posted · Add Comment

  Get ready… Comic-Con International is back! The annual festival of the geeks (we sing it loud and proud) officially returns to the San Diego headquarters this July. Tickets for the comic-book-turned-film-festival officially go on sale next week. With tickets notoriously selling out in record time – 2016 badges sold out within 40 minutes – this year’s event is likely to draw huge crowds once again. For a branding and promotional products agency, Comic-Con is […]

Decorated Apparel 101: What You Need to Know

Posted · Add Comment

Apparel is one of the most popular promotional product verticals. In fact, wearables made up the single largest category in total spend for Promotional Products in 2015. Wearables accounted for 32% of total spend. To put that in comparison, the next largest category accounted for just 8%. Marketers, that should tell you something! Decorated apparel like branded t-shirts, hats, hoodies, beanies, shoes, and basically anything wearable, is a big deal. People love decorated apparel. Employees […]

How to Build The Best Company Culture Ever

Posted · Add Comment

Let’s talk HR, the department in charge of hiring and retaining talent, training employees, and defining a company’s culture. This department is vital for a company’s success. Studies have shown that the better a company’s culture, the better employees perform. In fact, a Harvard Business Review article found that why we work, determines how well we work and that ‘why’ is company culture. The more companies are able to create a work environment surrounded around […]

The Power of Packaging

Posted · Add Comment

  Branded promotional products are an incredibly effective way for businesses to connect with target markets. In addition to curating the best (and coolest!) products in the industry, our team at Brand+Aid works with top packaging experts to offer clients retail-quality promotions. Creating high quality premiums from concept to packaging increases the overall value and effectiveness of marketing campaigns. One of our favorite partners is OrigAudio. They create innovative tech products and smartly designed premium […]

The Buying Process: Creating Custom Hats and Headwear

Posted · Add Comment

Today, we’re highlighting the process of creating custom headwear. From sourcing the correct product to understanding which imprints are workable, we’re reviewing every step to take you from idea to conception. If you’ve ever wanted to know the process behind custom headwear (and seriously, who doesn’t?), now’s your chance! Before we dive into the process, let’s take a moment to understand the various reasons why someone might be interested in custom headwear. Hats and beanies […]

The Cannabis Potential: Crafting Promo Products to Tap into the $6.9 Billion Industry

Posted · Add Comment

According to a report by ArcView Research, the cannabis industry is one of the fastest growing industries. Last year sales totaled $6.9 billion and are expected to reach $35 billion, if legalized on the federal level, by year 2020. Those are some high sales (get it?) To put that in comparison, the NFL generates annual sales of $10 billion yearly. That means the cannabis industry is set to outpace the NFL in revenue in just […]

The Best in New Promo Tech for 2017

Posted · Add Comment

It’s here! Our list of the coolest new tech promos for 2017 is live!  Every year in early January the Brand+Aid team heads to Vegas to check out the coolest new promotional products. We scour the Mandalay Bay’s nearly 100,000 square feet of tradeshow exhibits in search of innovative new product ideas for our clients. One of the most inventive areas to check out is tech promo, and this year did not disappoint. When the […]

The Coolest Sustainable Products From Sneakers to Promos

Posted · Add Comment

Sustainable products are not just good for the environment, they’re also good for business. A report from the Natural Marketing Institute (NMI), a strategic consulting firm specializing in health and wellness, recently found that 58% of consumers are more likely to purchase products from a company that says they are mindful of environmental impact. In fact, a new demographic of consumers dubbed ‘Cultural Creatives’ from respected sociologist Paul H. Ray and psychologist Sherry Ruth Anderson […]

Hi-Tech Promo Gadgets for 2016

Posted · Add Comment

Hi-tech promo gadgets are the coolest promotional category for 2016. These unique tech products are being used daily by consumers because of their unique (and memorable!) user experience. They also hit on the cardinal rule of promo: hi-tech promo gadgets serve a useful purpose. These cool, innovative items are designed to make consumers lives easier. They’re the type of premium item consumers will use over and over and over again. Besides creating a unique user-experience […]

Project Overview: Muzik Custom Bags

Posted · Add Comment

Hello there, Brand+Aid peeps! Today, we’re excited to share a recent project we did for one of our clients, Muzik. Founded in 2012, Muzik is an audio technology company focusing on hi-tech and hi-definition products. They are most well-known for their headphone line that connects wirelessly via bluetooth to users iPhone devices.  While Muzik has received funding from several high profile investors (to the tune of a cool $18 million), it was Twitter’s investment in […]

Brand+Aid featured in Beehive Startups

Posted · Add Comment

  Happy Tuesday everyone! Check out this AWESOME feature on Brand+Aid and our very own Founder/CEO/#Bosslady Renya Nelson in Beehive Startups today!‪ We’re so proud of Ren and the entire Brand+Aid team. Eeek! 🙂 A few of our favorite points from the article include: Brands Have to Value Themselves:“We like working with brands who value their brand as much as we value ours,” says Renya Nelson, founder of Brand+Aid. “We’re pairing their brand with the best possible products. […]

Top Branded Totes

Posted · Add Comment

Did you know totes are the number one branded promotional item? Yep! Tote bags get over 6,000 impressions over their lifetime. Considering a promotional tote bag averages around $3-$5 per bag, that’s a GREAT return on investment. For higher-end retail-style totes, those numbers get even more impressive. The average person keeps a promotional tote bag for an average of 2 years; higher-end, nicer quality bags are kept for an average of 3-5 years! At Brand+Aid, […]

Five Things Effective Brands Do

Posted · Add Comment

Happy Groundhog day everyone! Today, we’re sharing Five Things Effective Brands Do, a new take on the branding advice first introduced by Denise Lee Yohn’s book, What Great Brands Do:The Seven Brand-Building Principles that Separate the Best from the Rest. As marketers, brand ambassadors, business owners, it’s important to continually analyze our brands for growth; to check in how our messages are resonating with audiences, to discover problem areas, and to see how we stack […]

Project Overview: LittleThings Custom Beanies

Posted · Add Comment

Hello Brand+Aid followers, fellow marketing-obsessed peeps, and branding nerds, Today, we’re excited to share a recent project we did for one of our client, LittleThings. Based in New York City, Little Things is a leading lifestyle destination site for inspiring, uplifting, and engaging stories. Launched in September 2014, LittleThings has experienced explosive growth, becoming the 3rd largest Facebook publisher, 4th largest mobile site, 7th ranked Lifestyles site, and 63rd largest website in the U.S., reaching 19% of […]

The Top Events in 2015

Posted · Add Comment

Today we’re highlighting the top influential events and live marketing experiences in the United States. These events feature the largest brands in the world and the most innovative event production ideas to date. From huge events that happen every year like the Super Bowl to the launch of Apple’s worldwide products to newer up-and-coming events like the New York Fashion’s Week: Mens, we’re featuring a list of the best events of 2015 thus far. These events are curated […]

Brand+Aid Songs of the Week

Posted · Add Comment

  Happy Monday everyone! The Brand+Aid team has a fresh new selection of songs to help you pump up the jam and tackle the work week! Check out our top song pics for the week below, and listen to our entire playlist on Spotify here. Renya – New West by Tin Hat Andre – I Don’t Want to Talk About It by Rod Stewart Katie – Barcelona Fantasy by The Bambinos Annika – Come Fly […]

 
 
Contact Us