Brand Aid’s Ultimate Guide to Business Gifting

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Business gifting can be a daunting task. Thinking of the perfect gift takes a lot of thought and planning, yet is extremely beneficial. The primary purpose of business gifting is to keep you top of mind and show clients you care. Showing them that they are more than just revenue for your business goes a long way. According to a study done by the Advertising Specialties Association on corporate gifting, the facts shows the importance […]

Back to Campus – Promotional Ideas for College Students

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Attention Admissions Departments! It’s school time! It’s the end of summer and soon students will be flocking to your campuses to get settled in for the year ahead. Which means it is the perfect time to get incoming freshmen encompassed in your school-culture with some great campus-ready swag. We are here with some great promotional ideas for college students that will have them ready for some amazing years on campus. How can great promotional ideas […]

Your Guide to Business Gifting: The When of Business Gifting (Part 1)

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Business gifting can be a daunting task. Thinking of the perfect gift to give your employees, customers or clients can take a lot of thought and planning (and may make you want to pull your hair out a little), but it is extremely beneficial to your business. Since business gifting can be such a stressful task, we want to give you all the help we can. We have come up with a guide to help […]

The 2018 Ultimate Summer Promos List

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Summer 2018 is here! The temperature is getting hotter, the days are getting longer, and we’re ready to share our favorite products with you to make your marketing campaign travel further than ever. This year the hot temperatures have us ready for pool parties, festivals, sunbathing, backyard barbeques, and ice cold beverages. No matter what your plans are for the summer, we can help you take your campaign to the next level – winning the […]

Fitness Promo Products: A Guaranteed Win

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In the age of yoga pants and fitness trackers, it’s no doubt that health and wellness is king. Around the world, people are embracing the move toward healthier, happier lives and many leading companies are encouraging employees to eat better, move more, and take care of their mental wellbeing. And while fitness primarily benefits the individual, a healthy workforce can pay dividends in the long-run. In an Aflac study and Forbes article on workplace benefits, […]

Eco-Friendly Event Planning – A How To

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Going green was once a trendy notion, embraced by a select number of niche companies. Today, the adoption of eco-friendly practices extends to the world’s largest corporations – even companies like McDonald’s have pledged themselves to the sustainability movement! What’s more, is that many companies are taking these green standards into account when planning their big events. From nixing plastic straws to utilizing compostable paper, branded activations and events are going green in a number […]

Hot New Trends in Promo 2018

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Every January, the promo world comes together at the annual PPAI conference in Las Vegas to showcase the latest and greatest promotional merchandise. For suppliers, the conference is an opportunity to show off best-sellers and unveil hot new products. For us, the conference is an opportunity to scout out the latest trends, see who’s doing what, and take note of emerging technology. Basically, it’s our time to totally geek out over branded merch. And while […]

Pantone Says: Ultra Violet

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Every December, Pantone designates one color to reign as Color of the Year for the next 12 months. 2018’s chosen hue? Ultra Violet. A color that represents inventiveness, imagination, and the incomprehensible futures, galaxies, and possibilities that lay ahead and beyond. As Pantone points out, this deep shade of purple has always been associated with unconventional artistry, deeper meaning, and a need for individuality. Strikes a chord in today’s society, right? That’s because the color […]

Capturing the Millennial Market – A How To

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Millennials are a confusing bunch…and that’s coming from a group of Millennials! Their affinity for technology, disregard for conventional purchasing habits, and lack of brand loyalty have created a series of obstacles for many of today’s companies. Even still, their sheer population number and unparalleled purchasing power have proven they are a riddle worth solving. And while they are indeed a dynamic bunch with some unpredictable behaviors, studies have identified a series of consumer trends […]

The Best Branded Winter Promos

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Ah winter – perhaps the least loved of the four seasons. Whether it’s the cold temps, the everlasting inversion (at least for us here in SLC), or the endless amounts of champagne and bread pudding that have managed to transform themselves into permanent bodily fixtures – winter just doesn’t have quite the same allure as its warmer counterparts. Even still, the cold months possess a charm that is uniquely their own. Skiing, snowmobiling, trudging through […]

Tricks of the Trade Show

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As the new year quickly approaches, so does everyone’s favorite time of the year…trade show season! Okay, so maybe trade shows aren’t exactly a source of excitement for most people, but they are an essential way to stay up-to-date on industry trends, foster customer relationships, and maybe even find a few tokens of inspiration. Let’s face it though, trade shows can be pretty dry–between the mandatory name tags and the fluorescent expo-center lighting, fostering an […]

Why Promotional Products?

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Brands have always relied on advertising vehicles to communicate with their target audiences. This traditional advertising model is built to ultimately direct the consumer path to purchase back toward the brand. In order to measure success, brands rely on performance metrics to evaluate the strength of the selected advertising channel. The 2017 PPAI Consumer Study employed five key performance metrics to evaluate the role of promotional products as an advertising channel. These metrics were designed […]

Interview Employees: Meet the Team

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The average American spends 8.9 hours at work. Whew! That’s more than a third of your day! So if you’re going to invest so much of your life working towards something, we strongly believe you had better enjoy the people with whom you work. As a growing business, we’re excited to announce that we have extended the Brand Aid team! We take pride in creating a light hearted, supportive office culture while ALWAYS sharing the […]

Who Runs the World?

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Brand+Aid’s Take on Women in Business and Why it Matters Did you know that Brand+Aid is a woman-owned business? Yep, in fact, we’re even certified and registered with the Women’s Business Enterprise National Council (WBENC), which puts us in the company of some of the best and most prestigious companies in the world. We’re proud to be woman-owned, and in today’s blog post, we explore just how important and cool it is to be a […]

Brand+Aid’s Picks: Top Promo Headphones for 2017

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At Brand+Aid we pride ourselves on producing the coolest promotional products for our clients. In fact, when our team puts together product category ideas, like finding the best new headphones in the market, we scour our resources to find the best of the best. In fact, today’s post kicks off a new series we’re featuring called Brand+Aid’s Top Picks. We’re showcasing our top category picks so you can rest assured your campaigns have the best […]

The Best Promotional Merchandise for Comic-Con 2017

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Get ready… Comic-Con International is back! The annual festival of the geeks (we sing it loud and proud) officially returns to the San Diego headquarters this July. Tickets for the comic-book-turned-film-festival officially go on sale next week. With tickets notoriously selling out in record time – 2016 badges sold out within 40 minutes – this year’s event is likely to draw huge crowds once again. For a branding and promotional products agency, Comic-Con is the […]

How to Build The Best Company Culture Ever

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Let’s talk HR, the department in charge of hiring and retaining talent, training employees, and defining a company’s culture. This department is vital for a company’s success. Studies have shown that the better a company’s culture, the better employees perform. In fact, a Harvard Business Review article found that why we work, determines how well we work and that ‘why’ is company culture. The more companies are able to create a work environment surrounded around […]

Go Green for Pantone’s Color of the Year

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Each year Pantone, the world’s leading color experts, assigns a specific color to reflect on the current cultural climate and state of society. The selected color influences everything from design trends to fashion to… you guessed it, promotional products and marketing campaigns. The official color for 2017 is Greenery, specifically Pantone color number 15-0343. This particular shade of lush green-yellow represents a return to nature, to our roots, and to clarity in focus. Quite contrary […]

The Power of Packaging

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  Branded promotional products are an incredibly effective way for businesses to connect with target markets. In addition to curating the best (and coolest!) products in the industry, our team at Brand+Aid works with top packaging experts to offer clients retail-quality promotions. Creating high quality premiums from concept to packaging increases the overall value and effectiveness of marketing campaigns. One of our favorite partners is OrigAudio. They create innovative tech products and smartly designed premium […]

The Buying Process: Creating Custom Hats and Headwear

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Today, we’re highlighting the process of creating custom headwear. From sourcing the correct product to understanding which imprints are workable, we’re reviewing every step to take you from idea to conception. If you’ve ever wanted to know the process behind custom headwear (and seriously, who doesn’t?), now’s your chance! Before we dive into the process, let’s take a moment to understand the various reasons why someone might be interested in custom headwear. Hats and beanies […]

The Coolest Promo Ideas for Festival Season

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It’s that time of year — festivals and conferences are just around the corner. As the weather starts to warm up so do the marketing activations. From the start of the festival season to tech conferences, the coming months are some of the biggest opportunities for marketers to engage consumers and build brand recognition. This year, events like SXSW and Coachella will feature even more interactive opportunities for brands to connect with consumers. In today’s […]

The Cannabis Potential: Crafting Promo Products to Tap into the $6.9 Billion Industry

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According to a report by ArcView Research, the cannabis industry is one of the fastest growing industries. Last year sales totaled $6.9 billion and are expected to reach $35 billion, if legalized on the federal level, by year 2020. Those are some high sales (get it?) To put that in comparison, the NFL generates annual sales of $10 billion yearly. That means the cannabis industry is set to outpace the NFL in revenue in just […]

The Best in New Promo Tech for 2017

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It’s here! Our list of the coolest new tech promos for 2017 is live!  Every year in early January the Brand+Aid team heads to Vegas to check out the coolest new promotional products. We scour the Mandalay Bay’s nearly 100,000 square feet of tradeshow exhibits in search of innovative new product ideas for our clients. One of the most inventive areas to check out is tech promo, and this year did not disappoint. When the […]

The Coolest Sustainable Products From Sneakers to Promos

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Sustainable products are not just good for the environment, they’re also good for business. A report from the Natural Marketing Institute (NMI), a strategic consulting firm specializing in health and wellness, recently found that 58% of consumers are more likely to purchase products from a company that says they are mindful of environmental impact. In fact, a new demographic of consumers dubbed ‘Cultural Creatives’ from respected sociologist Paul H. Ray and psychologist Sherry Ruth Anderson […]

5 Brands Successfully Using Virtual Reality in Marketing

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Dubbed the ‘Coolest Tech Gift for Christmas 2016’ by the Huffington Post, virtual reality goggles are transporting consumers to new virtual worlds and creating unprecedented opportunities for applications in promotional marketing and branding. While the promotional products marketplace has offered advertisers the use of virtual reality-type technology since early last year, the technology is set to takeoff with marketers in 2017. Largely because consumers no longer wonder what virtual reality goggles are, instead they wonder […]

Top Events for Q2 2016

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Are you ready for Q2 events in?! Believe it or not, we’re already entering the second quarter of 2016! This year is whooshing by faster than Donald Trump’s hair in a wind storm (shazooooom went the combover). As we’re getting ready to prep for the coming months, we’ve compiled a list of the top of events to check out in 2016. If you’re a marketer or an agency looking to connect with mainstream client bases, these […]

The Best Promo Pens. Ever.

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Did you know that pens are still the number one promotional item on the market?  In fact, 79% of people in the United States use promotional pens they received from a business, and the cost per impression on promotional pens is hundredths of a penny ($0.000436, to be exact). People love pens. They love them so much, that 73% of people carry a pen with them at all times. While we are on the topic of stats, check […]

Project Overview: Muzik Custom Bags

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Hello there, Brand+Aid peeps! Today, we’re excited to share a recent project we did for one of our clients, Muzik. Founded in 2012, Muzik is an audio technology company focusing on hi-tech and hi-definition products. They are most well-known for their headphone line that connects wirelessly via bluetooth to users iPhone devices.  While Muzik has received funding from several high profile investors (to the tune of a cool $18 million), it was Twitter’s investment in […]

Why Promo Items Matter to Your Brand

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Why do swag items matter to your brand? It’s just pens, t-shirts, and totes, right? WRONG! Swag items or premiums can be an effective branch of your marking department if used correctly. This article f Ranging from mugs, notepads, water bottles, bags and more, swag is a term for branded promotional merchandise or products given away as gifts or “freebies.” When planned and used effectively, swag can be an impactful marketing tool that supports brand awareness […]

100 Emerging Cultural Trends to Watch in 2016

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In order to maintain a competitive edge in the market, companies must remain “hip” and “cool” with their target audience. Jami Oetting on HubSpot Blogs reminds us of the importance of keeping up with the trends of our ever-changing society. They give us a glance into trends to consider for 2016.   Things are moving quickly — so fast that a trend is over before you’ve even had a chance to catch up. (Did you miss your […]

Pantone is Redefining ‘Masculine’ and ‘Feminine’ Colors

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Pantone Inc.’s color of the year serves consumers by surrounding us in the color they feel like we need to see. In 2011 the color was “honeysuckle” because “in times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going — perfect to ward off the blues,” according to Leatrice Eiseman, Pantone’s Executive Director. In the end of November, Pantone published the article “Spring 2016: […]

BizBash Announces ‘Best Product Launch’ for 2015

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Now that the year is coming to a close, BizBash has awarded Freightliner, Merrell, and LG with the 2015 most innovative products. WINNER: Freightliner Inspiration Truck Unveiling. The Freightliner Inspiration Truck is the first licensed autonomous commercial truck to operate in the United States.  The Hoover Dam stands as a symbol of the American Dream—what has been and what is.  Daimler Trucks North America has created a dialogue of what is to be expected from the autonomous industry. […]

5 Tips to Connect with Millennials

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The Millennials, the current largest single population group, are roughly aged 18-35 and now make up the majority of the American workforce. Brands are realizing the vital importance in connecting with this generation, many of whom grew up with lightning fast technology, and have never opened an Almanac in their life. Check out the 5 Tips for Branding for Millennials as posted originally by BizBash! At the inaugural Orlando iX tech festival held in Orange County […]

The Top Events in 2015

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Today we’re highlighting the top influential events and live marketing experiences in the United States. These events feature the largest brands in the world and the most innovative event production ideas to date. From huge events that happen every year like the Super Bowl to the launch of Apple’s worldwide products to newer up-and-coming events like the New York Fashion’s Week: Mens, we’re featuring a list of the best events of 2015 thus far. These events are curated […]

Connect Your Brand with Millennials

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Millennials are the next big thing. Whether you’re happy about that or not, it’s time to realize that according to the US Government the Millennial generation, roughly aged 20-35 and born between the years 1980 and 2000, comprise the largest age demographic in society today. Millennials now outnumber the baby boomers by a long shot and just surpassed Generation X; making the demographic a hugely desirable market for companies to target. By 2020, the highly-educated and most diverse […]

Promo Products for 2016 Presidential Election

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When it comes to getting your name out there during campaign season, promo items are a great tool for any politician to use. When people use a product with your name on it, they will remember you, and if they remember you, your chance of having their vote goes up. Some promo items will have a greater use than others, though, so let’s take a look at some of the most commonly used and most […]

Craft Lake City

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Craft Lake City is a charity organization dedicated to supporting local Salt Lake City artists and crafters of all types. Founded by Angela H. Brown, editor and publisher at SLUG Magazine, the organization strives to support Salt Lake City artists who create any sort of handmade items or art. They are very focused on local artists, entertainers, businesses, and suppliers and work diligently to build up the Utah arts community. Every year, Craft Lake City […]

Get Your Game On

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Gaming Conventions and Top Products for Gamers   by Delaney Nye With the first ever Salt Lake Gaming Con coming up next weekend, I decided to turn my attention to gaming conventions and gamers in general. By now, everyone who doesn’t live under a rock knows about at least one Comic Con, but gaming conventions are constantly stepping up their game and getting more popular too. Obviously, some gaming cons are more popular (and more […]

#Instabrand – An Analysis of Instagram

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From the Brand+Aid Intern’s Desk: #Instabrand – An Analysis of Instagram By now, any regular social media user has at least heard of Instagram, the immensely popular photo sharing app. Instagram allows its 300 million active users to capture (or import) and edit photos and videos to post on their profiles. On top of that, it allows users to share their posts across a wide variety of other social media platforms, from Facebook to Twitter to […]

Top 10 Most Inspiring Ads of the Year

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Last week wrapped up the epic Cannes Lions International Festival of Creativity, an awards show featuring the best, brightest, and most inspiring ads created by the advertising community in the past year. The festival praises creativity as one of the driving forces between business in inspiring change and good in the world. As branders ourselves, this festival is the creme de la creme; it’s the Grammy or Emmy of the marketing world (hence our obvious geek-out.) Mark our […]

Industry Spotlight: Ad N Art

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At BRAND+AID, we know there’s a lot that goes into creating the perfect branded item; from brainstorming creative ideas to finding the ideal supplier. It’s a multi-step process that requires many people to work together for one common goal: perfecting the client’s vision. As a way to recognize and give back to our industry, every month we’re featuring BRAND+AID’s Industry Spotlight. From suppliers to new trends to the best case studies, we’re featuring it all! […]

 
 
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