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Capturing the Millennial Market – A How To

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Millennials are a confusing bunch…and that’s coming from a group of Millennials! Their affinity for technology, disregard for conventional purchasing habits, and lack of brand loyalty have created a series of obstacles for many of today’s companies. Even still, their sheer population number and unparalleled purchasing power have proven they are a riddle worth solving. And while they are indeed a dynamic bunch with some unpredictable behaviors, studies have identified a series of consumer trends […]

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The Coolest Sustainable Products From Sneakers to Promos

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Sustainable products are not just good for the environment, they’re also good for business. A report from the Natural Marketing Institute (NMI), a strategic consulting firm specializing in health and wellness, recently found that 58% of consumers are more likely to purchase products from a company that says they are mindful of environmental impact. In fact, a new demographic of consumers dubbed ‘Cultural Creatives’ from respected sociologist Paul H. Ray and psychologist Sherry Ruth Anderson […]

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Top Branded Totes

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Did you know totes are the number one branded promotional item? Yep! Tote bags get over 6,000 impressions over their lifetime. Considering a promotional tote bag averages around $3-$5 per bag, that’s a GREAT return on investment. For higher-end retail-style totes, those numbers get even more impressive. The average person keeps a promotional tote bag for an average of 2 years; higher-end, nicer quality bags are kept for an average of 3-5 years! At Brand+Aid, […]

 
 
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