Going green was once a trendy notion, embraced by a select number of niche companies. Today, the adoption of eco-friendly practices extends to the world’s largest corporations – even companies like McDonald’s have pledged themselves to the sustainability movement! What’s more, is that many companies are taking these green standards into account when planning their big events. From nixing plastic straws to utilizing compostable paper, branded activations and events are going green in a number of ways. Interested in reducing your brand’s carbon footprint? Read on for tips on how you can make your own events more eco-friendly.
Go paperless. Save a tree (or several) and go paperless for your next event! Utilize evites, mobile ticketing, and event apps to create a comprehensive digital experience. In doing so, you can provide guests with a seamless event experience and feel good about reducing your carbon footprint.
When going paperless isn’t an option, consider using alternative options like seed paper. Embedded with various seeds, the paper transforms into a flower or plant when planted, making it a fun souvenir.
Communal watering holes. Skip the pre-filled water glasses and instead provide guests with empty reusable cups and pitchers of water. Even better? Provide attendees with their own reusable tumblers or water bottles to fill up at a communal fill station. Beyond reducing waste, reusable drinkware serves as a multiple impression promo piece, as your guests are sure to use it again and again.
Nix the plastic. If you’ve ever seen one of those sad Facebook videos depicting wildlife caught in a pile of garbage, then it should come as no surprise that many companies (and consumers) are turning away from plastic and opting for compostable materials. Despite the efforts to go green however, one major eco-offender continues to go overlooked – straws. Believe it or not, Americans use over 500 million plastic straws per day…most of which end up in the ocean! By 2050, plastic is expected to outweigh the fish. Just let that sink in.
Take the greener route and opt for alternatives like paper or reusable stainless steel straws, and when possible – go strawless!
Organic isn’t just for vegetables. Fun fact, organically grown cotton produces 94% less greenhouse gas emissions than regular cotton. It also supports biodiversity and often uses less water than traditional methods. Luckily, many suppliers are realizing the benefits of organic textiles and creating stylish and eco-friendly garments! So when choosing event apparel or promo giveaways, opt for items made with organic cotton and other renewable materials.
Encourage reusable practices beyond the event. Promo items are essential to any event and there are tons of options that are sustainably sourced. Good swag is also the perfect way to encourage green practices amongst guests and attendees beyond the event. Gifting solar power banks or reusable lunch kits are an easy way to perpetuate the reduce, reuse, recycle movement, and stylish apparel doesn’t necessarily mean sacrificing the environment. So when picking your premiums, choose products that are functional, stylish, and most importantly, eco-friendly.
Need a little inspiration? We’ve curated a list of our favorite sustainable products, sure to impress at any event. Check ‘em out!
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Brand+Aid is a promotional marketing agency based in Salt Lake City, Utah and Los Angeles, California. We turn ideas into tangible, fun experiences through experiential advertising. Have an idea you’d like to make happen? Contact our rescue team for a free consultation today at 323-800-2241 or shoot us an email at firstname.lastname@example.org. For more information, check out our website: www.brandaiding.com.