Brand Aid’s Ultimate Guide to Business Gifting

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Business gifting can be a daunting task. Thinking of the perfect gift takes a lot of thought and planning, yet is extremely beneficial. The primary purpose of business gifting is to keep you top of mind and show clients you care. Showing them that they are more than just revenue for your business goes a long way. According to a study done by the Advertising Specialties Association on corporate gifting, the facts shows the importance […]

Back to Campus! Promotional Ideas for College Students

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Attention Admissions Departments! It’s school time! It’s the end of summer and soon students will be flocking to your campuses to get settled in for the year ahead. Which means it is the perfect time to get incoming freshmen encompassed in your school-culture with some great campus-ready swag. We are here with some great promotional ideas for college students that will have them ready for some amazing years on campus. How can great promotional ideas […]

Counselor Magazine’s 2018 ‘Hot List’ featuring Dane Negrey

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Every June Counselor Magazine releases their ‘Hot List’ which is their list of the hot talent in the promo industry for the past year.  This year Brand Aid’s very own Dane Negrey landed on Counselor’s ‘Hot List’ as one of the young and hip rising talents in the industry. Landing on Counselor’s ‘Hot List’ is like landing on Forbes’ ‘30 Under 30’ or People’s ‘Sexiest Men Alive’. Counselor’s ‘Hot List’ represents a wide range of […]

The Best Promotional Speakers of 2018

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Tech promotional goods are always a crowd pleaser, which should come at no surprise when you take into consideration the reasons why people keep promo products in the first place. According to a 2017 PPAI study, recipients keep branded merch if it is 1) functional, 2) trendy or 3) fun. Enter Bluetooth speakers. Not only are Bluetooth speakers highly functional, but with all of the new models, epic capabilities, and wild shapes (who doesn’t want […]

Fitness Promo Products: A Guaranteed Win

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In the age of yoga pants and fitness trackers, it’s no doubt that health and wellness is king. Around the world, people are embracing the move toward healthier, happier lives and many leading companies are encouraging employees to eat better, move more, and take care of their mental wellbeing. And while fitness primarily benefits the individual, a healthy workforce can pay dividends in the long-run. In an Aflac study and Forbes article on workplace benefits, […]

Eco-Friendly Event Planning – A How To

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Going green was once a trendy notion, embraced by a select number of niche companies. Today, the adoption of eco-friendly practices extends to the world’s largest corporations – even companies like McDonald’s have pledged themselves to the sustainability movement! What’s more, is that many companies are taking these green standards into account when planning their big events. From nixing plastic straws to utilizing compostable paper, branded activations and events are going green in a number […]

2017: A Year to Celebrate

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Although you may not all agree, 2017 was pretty freaking epic. So naturally, we want to take a moment to celebrate it! And while we know what you’re thinking – 2017 is so last year – we are of the firm belief that everything is better late than never. So because of that, we’d like to give a belated ode to some of the milestones that made the last year truly exceptional. Here’s a brief […]

Hot New Trends in Promo 2018

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Every January, the promo world comes together at the annual PPAI conference in Las Vegas to showcase the latest and greatest promotional merchandise. For suppliers, the conference is an opportunity to show off best-sellers and unveil hot new products. For us, the conference is an opportunity to scout out the latest trends, see who’s doing what, and take note of emerging technology. Basically, it’s our time to totally geek out over branded merch. And while […]

Pantone Says: Ultra Violet

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Every December, Pantone designates one color to reign as Color of the Year for the next 12 months. 2018’s chosen hue? Ultra Violet. A color that represents inventiveness, imagination, and the incomprehensible futures, galaxies, and possibilities that lay ahead and beyond. As Pantone points out, this deep shade of purple has always been associated with unconventional artistry, deeper meaning, and a need for individuality. Strikes a chord in today’s society, right? That’s because the color […]

Tricks of the Trade Show

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As the new year quickly approaches, so does everyone’s favorite time of the year…trade show season! Okay, so maybe trade shows aren’t exactly a source of excitement for most people, but they are an essential way to stay up-to-date on industry trends, foster customer relationships, and maybe even find a few tokens of inspiration. Let’s face it though, trade shows can be pretty dry–between the mandatory name tags and the fluorescent expo-center lighting, fostering an […]

A Year in Rewind–The Best Projects of 2017

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For most people, December is a time of reflection–a time to look back and assess this year’s growth, reminisce on noteworthy experiences, and perhaps revisit the resolutions you haven’t bothered to think about since April. For us here at Brand+Aid, we use it as a time to look back on some of the amazing clients and kick-ass projects that have made this year–and every year, for that matter–so special. From new clients to old veterans, […]

FALL in love with Promotional Products

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  Hello Autumn! Oh, how I have missed you.  There are so many things to love about fall. Changing of the leaves, soup on a cold day, season premieres, and (of course) pumpkin lattes. The list is endless, really. Once the calendar hit the first of September, the Brand Aid team found it socially acceptable to stock up on our favorite scarfs, gloves, beanies, and (yes, we are guilty)… pumpkin everything. The Impact of Fall The way that consumers, […]

Oktoberfest 2018: Top Promotional Glassware

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Oktoberfest is the world´s largest folk festival. Though it has its roots in Germany, Oktoberfest is celebrated with gusto throughout America and many other parts of the world. In fact, the festival is so popular that October has become synonymous with Oktoberfest. After all, what’s not to love about a festival celebrating German food, culture, and BEER! Among the many attractions that Oktoberfest brings, the “liquid gold” is probably the most important. During the festival, […]

Think Pink: Breast Cancer Awareness Promo 2018

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  October is National Breast Cancer Awareness Month, also known as “Pinktober.” As a time for reflection, prevention and support, there are many ways for your company to get involved throughout the month. One way is by handing out Breast Cancer Awareness promotional products that not only show your support to fight against cancer but also promote awareness in your community. According to the CDC (Centers for Disease Control and Prevention), breast cancer is the […]

Why Promotional Products?

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Brands have always relied on advertising vehicles to communicate with their target audiences. This traditional advertising model is built to ultimately direct the consumer path to purchase back toward the brand. In order to measure success, brands rely on performance metrics to evaluate the strength of the selected advertising channel. The 2017 PPAI Consumer Study employed five key performance metrics to evaluate the role of promotional products as an advertising channel. These metrics were designed […]

Interview Employees: Meet the Team

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The average American spends 8.9 hours at work. Whew! That’s more than a third of your day! So if you’re going to invest so much of your life working towards something, we strongly believe you had better enjoy the people with whom you work. As a growing business, we’re excited to announce that we have extended the Brand Aid team! We take pride in creating a light hearted, supportive office culture while ALWAYS sharing the […]

Top Picks for the Golf Course 2018

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Business golf is not just surviving… it’s thriving! According to Forbes, about 90% of Fortune 500 CEO’s play golf on a regular basis. Time and time again, statistics have shown that playing golf makes a difference in the business world, so its time for your company to get involved! With golf season in full swing, it is the perfect time to get your brand noticed on the course. Whether you’re handing out custom promotional items […]

The Best Wedding Giveaways for 2018

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Summer is here and you know what that means… It’s wedding season! Whether your exchanging vows in the comfort of your backyard or on the beach in Cancun, summer weddings have one thing in common: warm weather and sunshine. There’s something about warm summer nights that boosts up the romance vibes. As they all say, with warmer weather, comes more fun! The summer flowers are blooming, the suns shining, the love is boiling- there’s no […]

The Ultimate Packing List for 2018

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Ah summer, the best season of all! Tis’ the season to GTFO of town and plan your dream vacation. You’ve acquired two weeks of paid time off and now is the hottest time to cash in. Boundless sunshine, promising weather, and an excuse to travel makes Summer the greatest time of the year- you’d be hard pressed to find somebody who thought otherwise. Statistically speaking, did you know that July is the busiest travel month […]

The Best Promotional Merchandise for Comic-Con 2017

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  Get ready… Comic-Con International is back! The annual festival of the geeks (we sing it loud and proud) officially returns to the San Diego headquarters this July. Tickets for the comic-book-turned-film-festival officially go on sale next week. With tickets notoriously selling out in record time – 2016 badges sold out within 40 minutes – this year’s event is likely to draw huge crowds once again. For a branding and promotional products agency, Comic-Con is […]

Go Green for Pantone’s Color of the Year

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Each year Pantone, the world’s leading color experts, assigns a specific color to reflect on the current cultural climate and state of society. The selected color influences everything from design trends to fashion to… you guessed it, promotional products and marketing campaigns. The official color for 2017 is Greenery, specifically Pantone color number 15-0343. This particular shade of lush green-yellow represents a return to nature, to our roots, and to clarity in focus. Quite contrary […]

The Power of Packaging

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  Branded promotional products are an incredibly effective way for businesses to connect with target markets. In addition to curating the best (and coolest!) products in the industry, our team at Brand+Aid works with top packaging experts to offer clients retail-quality promotions. Creating high quality premiums from concept to packaging increases the overall value and effectiveness of marketing campaigns. One of our favorite partners is OrigAudio. They create innovative tech products and smartly designed premium […]

The Buying Process: Creating Custom Hats and Headwear

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Today, we’re highlighting the process of creating custom headwear. From sourcing the correct product to understanding which imprints are workable, we’re reviewing every step to take you from idea to conception. If you’ve ever wanted to know the process behind custom headwear (and seriously, who doesn’t?), now’s your chance! Before we dive into the process, let’s take a moment to understand the various reasons why someone might be interested in custom headwear. Hats and beanies […]

The Cannabis Potential: Crafting Promo Products to Tap into the $6.9 Billion Industry

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According to a report by ArcView Research, the cannabis industry is one of the fastest growing industries. Last year sales totaled $6.9 billion and are expected to reach $35 billion, if legalized on the federal level, by year 2020. Those are some high sales (get it?) To put that in comparison, the NFL generates annual sales of $10 billion yearly. That means the cannabis industry is set to outpace the NFL in revenue in just […]

The Best in New Promo Tech for 2017

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It’s here! Our list of the coolest new tech promos for 2017 is live!  Every year in early January the Brand+Aid team heads to Vegas to check out the coolest new promotional products. We scour the Mandalay Bay’s nearly 100,000 square feet of tradeshow exhibits in search of innovative new product ideas for our clients. One of the most inventive areas to check out is tech promo, and this year did not disappoint. When the […]

The Best Promo Pens. Ever.

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Did you know that pens are still the number one promotional item on the market?  In fact, 79% of people in the United States use promotional pens they received from a business, and the cost per impression on promotional pens is hundredths of a penny ($0.000436, to be exact). People love pens. They love them so much, that 73% of people carry a pen with them at all times. While we are on the topic of stats, check […]

Project Overview: Muzik Custom Bags

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Hello there, Brand+Aid peeps! Today, we’re excited to share a recent project we did for one of our clients, Muzik. Founded in 2012, Muzik is an audio technology company focusing on hi-tech and hi-definition products. They are most well-known for their headphone line that connects wirelessly via bluetooth to users iPhone devices.  While Muzik has received funding from several high profile investors (to the tune of a cool $18 million), it was Twitter’s investment in […]

Brand+Aid featured in Beehive Startups

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  Happy Tuesday everyone! Check out this AWESOME feature on Brand+Aid and our very own Founder/CEO/#Bosslady Renya Nelson in Beehive Startups today!‪ We’re so proud of Ren and the entire Brand+Aid team. Eeek! 🙂 A few of our favorite points from the article include: Brands Have to Value Themselves:“We like working with brands who value their brand as much as we value ours,” says Renya Nelson, founder of Brand+Aid. “We’re pairing their brand with the best possible products. […]

Brand Your Space with Top Office Merch for 2016

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Are you one of those people that loves pens? Is an office supply store your happy place? We totally get it; we’re the same kind of people. We love branded office supplies and office-related promotional items. In fact, branding really cool office merch is our jam. It’s what we do all day every day and we love it. If you’re ready to update your space with new branded office merchandise, you’ve come to the right place, and now’s the perfect […]

Five Things Effective Brands Do

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Happy Groundhog day everyone! Today, we’re sharing Five Things Effective Brands Do, a new take on the branding advice first introduced by Denise Lee Yohn’s book, What Great Brands Do:The Seven Brand-Building Principles that Separate the Best from the Rest. As marketers, brand ambassadors, business owners, it’s important to continually analyze our brands for growth; to check in how our messages are resonating with audiences, to discover problem areas, and to see how we stack […]

Branded Food and Beverage Ideas!

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Did you know branded promotional food and beverage items are used as giveaways millions of times each year?Everyone loves getting treats! So, it’s no surprise when you think about it, branded goodies are a fast way to your client’s heart. Candy, food, and beverage items are a great way to make a huge impact in your events and activations. Whether you’re looking for a unique gift idea for an upcoming campaign or looking to create branded food packaging for […]

Sundance Film Festival 2016

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  The Sundance Film Festival, the most celebrated film festival in North America, will be held this year January 21-31 in Park City, Utah. This is an amazing opportunity for people from all over the world to rub shoulders while enjoying original feature-length films and shorts. Along with guests and movie stars, many awesome companies will be involved in sponsoring the event. The following companies are the presenting sponsors:       Acura supports creativity […]

Let’s Brand Baby Boomers

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We recently stumbled across an article from Hubspot – The Ignored Generation: 25 Stats Brands Should Know About Marketing to Baby Boomers. This article caught our attention as we find ourselves wrapped up in what Millennials want and how the Millennials think and shop and yada yada yada…why have we forgotten about the generation who showed us the value of hard work, independence and not stressing so damn much about the latest technology. Baby Boomers have taught us […]

Songs of the Week: 10/5 – 10/9

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Happy first week of October all! We’re moving head first into fall and loving our pumpkin-everything, did someone say pumpkin spice lattes?! (We don’t even care about the caloric intake, okay? Don’t care.) To kick off the week we’re featuring another round of the Brand+Aid team’s favorite songs of the week. This week features picks from Drake to Marian Hill to Neil Young. We’re about as different in the music genre department as they come. […]

SLC Dine O’Round

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Salt Lake City locals! Ready to live the ultimate foodie-dream? Check out the Annual Downtown Dine O’Round in Salt Lake City! Featuring the top 50 downtown Salt Lake City restaurants, Dine O’ Round is a fun way for restaurant-goers to ” dig in” to new dining locations and/or return to favorites. Participating restaurants offer $5 or $10 two-item lunches, as well as $15 or $30 three-course dinners in addition to their existing menus. One of […]

Songs of the Week: 9/14 – 9/18

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Brand+Aid music-lovers, rejoice! We have another list of amazing tunes to check out this week. While our team’s taste in music is about as different as Justin Beiber is to Afrojack is to Gorillaz, our Brand+Aid Top Songs Playlist, found and easily accessibly via Spotify, is about as amazing as it gets. Your inner music-loving soul will thank you for taking a listen. Don’t blame us if you find yourself playing the list over and […]

The Top Events in 2015

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Today we’re highlighting the top influential events and live marketing experiences in the United States. These events feature the largest brands in the world and the most innovative event production ideas to date. From huge events that happen every year like the Super Bowl to the launch of Apple’s worldwide products to newer up-and-coming events like the New York Fashion’s Week: Mens, we’re featuring a list of the best events of 2015 thus far. These events are curated […]

Get results with Custom Tech Promos!

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Interested in tech promos? Check out these customizable tech items for your brand! Whether you’re interested in creating an effective sales incentive like the case study below (5X the return rate?!) or looking to create branded tech items as company gifts, we’ve got you covered. Check out our current e-blast below and click here to shop custom tech promos now!

Promo Products for 2016 Presidential Election

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When it comes to getting your name out there during campaign season, promo items are a great tool for any politician to use. When people use a product with your name on it, they will remember you, and if they remember you, your chance of having their vote goes up. Some promo items will have a greater use than others, though, so let’s take a look at some of the most commonly used and most […]

Top 10 Most Inspiring Ads of the Year

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Last week wrapped up the epic Cannes Lions International Festival of Creativity, an awards show featuring the best, brightest, and most inspiring ads created by the advertising community in the past year. The festival praises creativity as one of the driving forces between business in inspiring change and good in the world. As branders ourselves, this festival is the creme de la creme; it’s the Grammy or Emmy of the marketing world (hence our obvious geek-out.) Mark our […]

Songs of the Week: June 29 – July 3

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Can you believe June is almost over? It’s crazy how fast summer is flying by, right?! At Brand+Aid, we want to encourage you to take a moment to stop, breath in the warm summer air, and listen to some awesome tunes. That’s why every week we feature our Brand+Aid team members favorite songs of the week. We hope our song picks inspire you, motivate you, and encourage you to kick ASS this week! And, if […]

A Brand+Aid Guide to Lead Nurturing

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Hey there, Brand+Aid blog readers! Today, we’re featuring one of our Brand+Aid team members, Andre. He’s discussing one of his biggest challenges – building relationships with potential clients. In other words, Lead Nurturing. As part of our Brand+Aid blog series, we’re giving each of our team members an opportunity to serve YOU, our clients and readers. We let them pick their topic and share advice, tips, and ideas to help you grow your brand. Read on […]

Songs of the Week: June 23 – June 26

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Happy Monday everyone! Today, we’re featuring another episode of our favorite songs of the week. This series is designed to get you pumped and energized to tackle your weekly to-do list. From Alanis Morisette (come to my windowwwwwwwww) to Snoop Lion singing about peaches, we’ve got you covered in the musical spectrum. And, make sure to check out our entire Brand+Aid playlist hosted on Spotify. Top picks of the week: Katie F – “Ironic” by […]

2015 Pride Festival

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  Over the weekend, Brand+Aid sponsored our first big event with a booth at PRIDE Salt Lake City. And, let me tell you, it was AMAZING! We had such a great time meeting people, connecting with other businesses, and showing support for the local community. Hailed as one of the go-to events of the year, Utah Pride 2015 is one of the largest LGBT events in the country. In fact, Salt Lake City has the […]

Song of the Week: June 8 – June 12

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  Happy Monday everyone! This week, we’re adding our Brand+Aid team’s fave new songs to our amazing Brand+Aid playlist. Yeah, we’re pretty confident that you’ll love the playlist, enough so that we’ve self-dubbed it THE BEST PLAYLIST IN THE ENTIRE UNIVERSE. From Kendrick Lamar to the Ramones to John Legend, we’ve curated a playlist that’ll help you pump up the jam on your Monday. So, open Spotify, and check it out the entire playlist and the new songs we’ve added […]

Branded Swag for the NBA Finals

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Last night the Golden State Warriors made history knocking out the Houston Rockets to advance to the NBA Finals. A feat the organization hasn’t done since 1975, exactly 40 years ago. The win sealed the match-up of every basketball lovers dream, the Warriors vs the Cavs, for the 2015 NBA title. And, no matter who you’re pulling for – the classic underdog story of the Warriors or the powerhouse that is Lebron James and the […]

Top Event Ideas from Beverage Brands

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Beverage brands are notorious for their experiential marketing campaigns and attention-grabbing activations. From having John Legend perform to elaborate hot air balloon dinners, we love BizBash’s list of the best beverage marketing campaigns. If you’re planning your next event, check out these clever ideas from the likes of Pepsi Limon, Captain Morgan, and Stella Artois. Pepsi Limon Pepsi’s launch of it’s new lemon and lime inspired beverage, Pepsi Limon, kicked off with a festive event […]

Songs of the Week: May 18 – 22

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Brand+Aid’s Fave Songs for the Week May 18 – May 22 Happy Monday everyone! One of our favorite parts of the week is creating our team playlist to pump up YOUR week. This week we’re bringing you a little bit of everything – we’ve got slow jams, some hip hop, and folk music so folk-sy even the most die-hard Bluegrass fans will adore it. So, need a caffeine boost for your Monday afternoon? Instead of […]

Songs of the Week: May 4 – May 8

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  May the 4th be with you all! Ok, that’s probably the 20th time you’ve heard that today but we still get a chuckle out of it, and hope you do too. Today marks the start of another glorious week and another addition of Brand+Aid’s Songs of the Week. Check out our faves below. Did you know you can listen to these songs on Spotify? Yep, that’s right, we’ve created our own Brand+Aid playlist with […]

Industry Spotlight: Ad N Art

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At BRAND+AID, we know there’s a lot that goes into creating the perfect branded item; from brainstorming creative ideas to finding the ideal supplier. It’s a multi-step process that requires many people to work together for one common goal: perfecting the client’s vision. As a way to recognize and give back to our industry, every month we’re featuring BRAND+AID’s Industry Spotlight. From suppliers to new trends to the best case studies, we’re featuring it all! […]

Songs of the Week: April 27 – May 1

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  Check it peeps! We’re here for another week of Brand+Aid’s Top 6 Songs for the Week. And, did you know you can listen to these songs on Spotify? Yep, that’s right, we’ve created our own Brand+Aid playlist with curated music from your fave marketeers and brand makers! April 27, 2015 – May 1, 2015 RENYA – Nice and Slow by Max Frost ANNIKA-  The Blacker The Berry by Kendrick Lamar ANDRE – Stromae by […]

Brand+Aid’s Fave Songs for the Week

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Looking to kick your Monday into high gear or need some extra energy to get that pep in your step? Check out our curated list of Brand+Aid’s Fave Songs for the Week. We’re highlighting each member of the Brand+Aid Rescue Team’s favorite musical selections! And, we’re quite the diverse bunch; we like everything from The Rolling Stones to Tupac to T-Swift (hey – no judgements.) April 20, 2015 – April 24, 2015 1. RENYA – […]

Most Effective Auto Premiums for Dealerships

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Are you to ‘Ford’, or is ‘Mercedes-Benz’ your vehicle of choice? According to a study by the Wall Street Journal, maintenance and repair are the major reasons why people choose one car company over another. Other factors include solid incentives, attention to detail, and customer care. For us, building loyal customers is all in the details. An auto dealership reached out to us for a solution with an issue they were having: getting referral business […]

Best Wedding Promo Items

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It’s officially wedding season! The start of Spring kicks off thousands of weddings across the country. With the thrill of planning a wedding comes the rush to get everything planned. From the dress to the cake to the dinner, there’s a lot to consider when it comes to planning a wedding. Like most things, we think it’s all in the details. At Brand+Aid we want to help you make your wedding the most memorable event […]

Top Hospital & Healthcare Promo Items

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If you’re in the healthcare or medical industry, we know how important your job is – you literally save lives everyday. The thought of purchasing promotional items and branding your clinic or hospital may be a bit daunting. 😉 Let us help! Let Brand+Aid help you find high-quality, innovative promo items to do the job; whether you’re hosting a career fair, need products for your team, or planning a big fundraiser event. We’ve got you […]

We Heart The Earth!

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Celebrate Earth Day with These Eco Products Curated by Brand+Aid Earth Day is coming up! Is your brand ready to celebrate the wonderful world we live in? Each year on April 22, the world unites to pay tribute to the Earth. From parades to awareness rallies to local races like 5K-to-10K’s, communities come together to keep our planet healthy and clean. Your brand can join the eco-movement by using green and ethically sourced, recycled, and […]

B+A’s Fave Retail Bags

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At Brand+Aid, we love totes – all kinds of totes. Tradeshow totes, retail totes, eco-totes, fully sublimated totes…the list goes on. The great news for us (and you!)? Not only are bags popular, they’re a tried-and-true promo product, that works. In fact, a tote bag averages 5,938 brand impressions throughout the course of its lifetime. If you’re looking for smart and cost-effective ways to utilize advertising dollars, promo products – and especially tote bags – […]

Brand+Aid’s Picks: Trade Show Totes

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Check out our favorite tote bags to help your brand score thousands of brand impressions! Looking to get your brand and business into the popular and growing (to the tune of 19-billion-dollar industry according to industry stats) promo industry? One of the best promo products to start with is the tote bag. The tote is a tried-and-true promo product, that works. In fact, a tote bag averages 5,938 brand impressions throughout the course of its […]

St. Patrick’s Day Swag!

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Top Promo Products for St. Paddy’s Day with Brand+Aid! Feeling the luck of the Irish? Your brand and you should be; with St. Patrick’s Day coming up in March, you have a few weeks to get prepped for the big celebration. From bar crawls to city festivals to local parades, you have a huge opportunity to get your brand in front of your clients and network. Events like St. Paddy’s Day equal hundreds of brand […]

G.L. Nelson Artwork

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We recently helped artist G.L. Nelson bring his artwork to two new mediums – tshirts and magnetic postcards. The challenge was to come up with something that customers people could take away with them that didn’t break the bank. Magnetic postcards give people a chance to share art with a friend or the option to keep it for the side of their tanker desk.  

 
 
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