Brand Aid’s Ultimate Guide to Business Gifting

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Business gifting can be a daunting task. Thinking of the perfect gift takes a lot of thought and planning, yet is extremely beneficial. The primary purpose of business gifting is to keep you top of mind and show clients you care. Showing them that they are more than just revenue for your business goes a long way. According to a study done by the Advertising Specialties Association on corporate gifting, the facts shows the importance […]

Back to Campus! Promotional Ideas for College Students

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Attention Admissions Departments! It’s school time! It’s the end of summer and soon students will be flocking to your campuses to get settled in for the year ahead. Which means it is the perfect time to get incoming freshmen encompassed in your school-culture with some great campus-ready swag. We are here with some great promotional ideas for college students that will have them ready for some amazing years on campus. How can great promotional ideas […]

The 2018 Ultimate Summer Promos List

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Summer 2018 is here! The temperature is getting hotter, the days are getting longer, and we’re ready to share our favorite products with you to make your marketing campaign travel further than ever. This year the hot temperatures have us ready for pool parties, festivals, sunbathing, backyard barbeques, and ice cold beverages. No matter what your plans are for the summer, we can help you take your campaign to the next level – winning the […]

Fitness Promo Products: A Guaranteed Win

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In the age of yoga pants and fitness trackers, it’s no doubt that health and wellness is king. Around the world, people are embracing the move toward healthier, happier lives and many leading companies are encouraging employees to eat better, move more, and take care of their mental wellbeing. And while fitness primarily benefits the individual, a healthy workforce can pay dividends in the long-run. In an Aflac study and Forbes article on workplace benefits, […]

Eco-Friendly Event Planning – A How To

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Going green was once a trendy notion, embraced by a select number of niche companies. Today, the adoption of eco-friendly practices extends to the world’s largest corporations – even companies like McDonald’s have pledged themselves to the sustainability movement! What’s more, is that many companies are taking these green standards into account when planning their big events. From nixing plastic straws to utilizing compostable paper, branded activations and events are going green in a number […]

2017: A Year to Celebrate

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Although you may not all agree, 2017 was pretty freaking epic. So naturally, we want to take a moment to celebrate it! And while we know what you’re thinking – 2017 is so last year – we are of the firm belief that everything is better late than never. So because of that, we’d like to give a belated ode to some of the milestones that made the last year truly exceptional. Here’s a brief […]

Hot New Trends in Promo 2018

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Every January, the promo world comes together at the annual PPAI conference in Las Vegas to showcase the latest and greatest promotional merchandise. For suppliers, the conference is an opportunity to show off best-sellers and unveil hot new products. For us, the conference is an opportunity to scout out the latest trends, see who’s doing what, and take note of emerging technology. Basically, it’s our time to totally geek out over branded merch. And while […]

Pantone Says: Ultra Violet

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Every December, Pantone designates one color to reign as Color of the Year for the next 12 months. 2018’s chosen hue? Ultra Violet. A color that represents inventiveness, imagination, and the incomprehensible futures, galaxies, and possibilities that lay ahead and beyond. As Pantone points out, this deep shade of purple has always been associated with unconventional artistry, deeper meaning, and a need for individuality. Strikes a chord in today’s society, right? That’s because the color […]

Capturing the Millennial Market – A How To

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Millennials are a confusing bunch…and that’s coming from a group of Millennials! Their affinity for technology, disregard for conventional purchasing habits, and lack of brand loyalty have created a series of obstacles for many of today’s companies. Even still, their sheer population number and unparalleled purchasing power have proven they are a riddle worth solving. And while they are indeed a dynamic bunch with some unpredictable behaviors, studies have identified a series of consumer trends […]

Tricks of the Trade Show

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As the new year quickly approaches, so does everyone’s favorite time of the year…trade show season! Okay, so maybe trade shows aren’t exactly a source of excitement for most people, but they are an essential way to stay up-to-date on industry trends, foster customer relationships, and maybe even find a few tokens of inspiration. Let’s face it though, trade shows can be pretty dry–between the mandatory name tags and the fluorescent expo-center lighting, fostering an […]

A Year in Rewind–The Best Projects of 2017

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For most people, December is a time of reflection–a time to look back and assess this year’s growth, reminisce on noteworthy experiences, and perhaps revisit the resolutions you haven’t bothered to think about since April. For us here at Brand+Aid, we use it as a time to look back on some of the amazing clients and kick-ass projects that have made this year–and every year, for that matter–so special. From new clients to old veterans, […]

Who Runs the World?

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Brand+Aid’s Take on Women in Business and Why it Matters Did you know that Brand+Aid is a woman-owned business? Yep, in fact, we’re even certified and registered with the Women’s Business Enterprise National Council (WBENC), which puts us in the company of some of the best and most prestigious companies in the world. We’re proud to be woman-owned, and in today’s blog post, we explore just how important and cool it is to be a […]

Brand+Aid’s Picks: Top Promo Headphones for 2017

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At Brand+Aid we pride ourselves on producing the coolest promotional products for our clients. In fact, when our team puts together product category ideas, like finding the best new headphones in the market, we scour our resources to find the best of the best. In fact, today’s post kicks off a new series we’re featuring called Brand+Aid’s Top Picks. We’re showcasing our top category picks so you can rest assured your campaigns have the best […]

The Best Promotional Merchandise for Comic-Con 2017

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  Get ready… Comic-Con International is back! The annual festival of the geeks (we sing it loud and proud) officially returns to the San Diego headquarters this July. Tickets for the comic-book-turned-film-festival officially go on sale next week. With tickets notoriously selling out in record time – 2016 badges sold out within 40 minutes – this year’s event is likely to draw huge crowds once again. For a branding and promotional products agency, Comic-Con is […]

Go Green for Pantone’s Color of the Year

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Each year Pantone, the world’s leading color experts, assigns a specific color to reflect on the current cultural climate and state of society. The selected color influences everything from design trends to fashion to… you guessed it, promotional products and marketing campaigns. The official color for 2017 is Greenery, specifically Pantone color number 15-0343. This particular shade of lush green-yellow represents a return to nature, to our roots, and to clarity in focus. Quite contrary […]

The Buying Process: Creating Custom Hats and Headwear

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Today, we’re highlighting the process of creating custom headwear. From sourcing the correct product to understanding which imprints are workable, we’re reviewing every step to take you from idea to conception. If you’ve ever wanted to know the process behind custom headwear (and seriously, who doesn’t?), now’s your chance! Before we dive into the process, let’s take a moment to understand the various reasons why someone might be interested in custom headwear. Hats and beanies […]

The Cannabis Potential: Crafting Promo Products to Tap into the $6.9 Billion Industry

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According to a report by ArcView Research, the cannabis industry is one of the fastest growing industries. Last year sales totaled $6.9 billion and are expected to reach $35 billion, if legalized on the federal level, by year 2020. Those are some high sales (get it?) To put that in comparison, the NFL generates annual sales of $10 billion yearly. That means the cannabis industry is set to outpace the NFL in revenue in just […]

Brand Aid Summer Swag

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Have you seen our stash of unique summer promos? We don’t mean to brag, but we’ve got some of the coolest summer must-haves for those long days spent in the sunshine. Promote your brand with quality products, made to turn heads and get the crowd talking. ‘Tis the season for outdoor concerts and festivals, farmers markets, sun-soaked pool parties, barbecues, and pub crawls. Here are some of our hottest picks to help you stay cool this summer! […]

Top Events for Q2 2016

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Are you ready for Q2 events in?! Believe it or not, we’re already entering the second quarter of 2016! This year is whooshing by faster than Donald Trump’s hair in a wind storm (shazooooom went the combover). As we’re getting ready to prep for the coming months, we’ve compiled a list of the top of events to check out in 2016. If you’re a marketer or an agency looking to connect with mainstream client bases, these […]

Project Overview: Muzik Custom Bags

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Hello there, Brand+Aid peeps! Today, we’re excited to share a recent project we did for one of our clients, Muzik. Founded in 2012, Muzik is an audio technology company focusing on hi-tech and hi-definition products. They are most well-known for their headphone line that connects wirelessly via bluetooth to users iPhone devices.  While Muzik has received funding from several high profile investors (to the tune of a cool $18 million), it was Twitter’s investment in […]

Brand+Aid featured in Beehive Startups

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  Happy Tuesday everyone! Check out this AWESOME feature on Brand+Aid and our very own Founder/CEO/#Bosslady Renya Nelson in Beehive Startups today!‪ We’re so proud of Ren and the entire Brand+Aid team. Eeek! 🙂 A few of our favorite points from the article include: Brands Have to Value Themselves:“We like working with brands who value their brand as much as we value ours,” says Renya Nelson, founder of Brand+Aid. “We’re pairing their brand with the best possible products. […]

Top Branded Totes

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Did you know totes are the number one branded promotional item? Yep! Tote bags get over 6,000 impressions over their lifetime. Considering a promotional tote bag averages around $3-$5 per bag, that’s a GREAT return on investment. For higher-end retail-style totes, those numbers get even more impressive. The average person keeps a promotional tote bag for an average of 2 years; higher-end, nicer quality bags are kept for an average of 3-5 years! At Brand+Aid, […]

Brand Your Space with Top Office Merch for 2016

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Are you one of those people that loves pens? Is an office supply store your happy place? We totally get it; we’re the same kind of people. We love branded office supplies and office-related promotional items. In fact, branding really cool office merch is our jam. It’s what we do all day every day and we love it. If you’re ready to update your space with new branded office merchandise, you’ve come to the right place, and now’s the perfect […]

Five Things Effective Brands Do

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Happy Groundhog day everyone! Today, we’re sharing Five Things Effective Brands Do, a new take on the branding advice first introduced by Denise Lee Yohn’s book, What Great Brands Do:The Seven Brand-Building Principles that Separate the Best from the Rest. As marketers, brand ambassadors, business owners, it’s important to continually analyze our brands for growth; to check in how our messages are resonating with audiences, to discover problem areas, and to see how we stack […]

5 Tips to Connect with Millennials

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The Millennials, the current largest single population group, are roughly aged 18-35 and now make up the majority of the American workforce. Brands are realizing the vital importance in connecting with this generation, many of whom grew up with lightning fast technology, and have never opened an Almanac in their life. Check out the 5 Tips for Branding for Millennials as posted originally by BizBash! At the inaugural Orlando iX tech festival held in Orange County […]

SLC Dine O’Round

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Salt Lake City locals! Ready to live the ultimate foodie-dream? Check out the Annual Downtown Dine O’Round in Salt Lake City! Featuring the top 50 downtown Salt Lake City restaurants, Dine O’ Round is a fun way for restaurant-goers to ” dig in” to new dining locations and/or return to favorites. Participating restaurants offer $5 or $10 two-item lunches, as well as $15 or $30 three-course dinners in addition to their existing menus. One of […]

Songs of the Week: 9/14 – 9/18

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Brand+Aid music-lovers, rejoice! We have another list of amazing tunes to check out this week. While our team’s taste in music is about as different as Justin Beiber is to Afrojack is to Gorillaz, our Brand+Aid Top Songs Playlist, found and easily accessibly via Spotify, is about as amazing as it gets. Your inner music-loving soul will thank you for taking a listen. Don’t blame us if you find yourself playing the list over and […]

The Top Events in 2015

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Today we’re highlighting the top influential events and live marketing experiences in the United States. These events feature the largest brands in the world and the most innovative event production ideas to date. From huge events that happen every year like the Super Bowl to the launch of Apple’s worldwide products to newer up-and-coming events like the New York Fashion’s Week: Mens, we’re featuring a list of the best events of 2015 thus far. These events are curated […]

Connect Your Brand with Millennials

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  Millennials are the next big thing. Whether you’re happy about that or not, it’s time to realize that according to the US Government the Millennial generation, roughly aged 20-35 and born between the years 1980 and 2000, comprise the largest age demographic in society today. Millennials now outnumber the baby boomers by a long shot and just surpassed Generation X; making the demographic a hugely desirable market for companies to target. By 2020, the highly-educated and most […]

Brand+Aid Songs of the Week

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  Happy Monday everyone! The Brand+Aid team has a fresh new selection of songs to help you pump up the jam and tackle the work week! Check out our top song pics for the week below, and listen to our entire playlist on Spotify here. Renya – New West by Tin Hat Andre – I Don’t Want to Talk About It by Rod Stewart Katie – Barcelona Fantasy by The Bambinos Annika – Come Fly […]

Get results with Custom Tech Promos!

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Interested in tech promos? Check out these customizable tech items for your brand! Whether you’re interested in creating an effective sales incentive like the case study below (5X the return rate?!) or looking to create branded tech items as company gifts, we’ve got you covered. Check out our current e-blast below and click here to shop custom tech promos now!

Promo Products for 2016 Presidential Election

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When it comes to getting your name out there during campaign season, promo items are a great tool for any politician to use. When people use a product with your name on it, they will remember you, and if they remember you, your chance of having their vote goes up. Some promo items will have a greater use than others, though, so let’s take a look at some of the most commonly used and most […]

Craft Lake City

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Craft Lake City is a charity organization dedicated to supporting local Salt Lake City artists and crafters of all types. Founded by Angela H. Brown, editor and publisher at SLUG Magazine, the organization strives to support Salt Lake City artists who create any sort of handmade items or art. They are very focused on local artists, entertainers, businesses, and suppliers and work diligently to build up the Utah arts community. Every year, Craft Lake City […]

Get Your Game On

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Gaming Conventions and Top Products for Gamers   by Delaney Nye With the first ever Salt Lake Gaming Con coming up next weekend, I decided to turn my attention to gaming conventions and gamers in general. By now, everyone who doesn’t live under a rock knows about at least one Comic Con, but gaming conventions are constantly stepping up their game and getting more popular too. Obviously, some gaming cons are more popular (and more […]

Songs of the Week: 7/6 – 7/10

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Hope you all had a great 4th of July weekend! We sure did, and we’re carrying our excitement and momentum from all the celebrating into the work week. Besides being fanatic about promotional items, we also LOVE music (who doesn’t?!) That’s why every week we feature our Brand+Aid team members favorite songs of the week.  Check out our team’s fave songs below! And, want to listen to the most epic playlist of all time? Check out the […]

Top 10 Most Inspiring Ads of the Year

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Last week wrapped up the epic Cannes Lions International Festival of Creativity, an awards show featuring the best, brightest, and most inspiring ads created by the advertising community in the past year. The festival praises creativity as one of the driving forces between business in inspiring change and good in the world. As branders ourselves, this festival is the creme de la creme; it’s the Grammy or Emmy of the marketing world (hence our obvious geek-out.) Mark our […]

A Brand+Aid Guide to Lead Nurturing

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Hey there, Brand+Aid blog readers! Today, we’re featuring one of our Brand+Aid team members, Andre. He’s discussing one of his biggest challenges – building relationships with potential clients. In other words, Lead Nurturing. As part of our Brand+Aid blog series, we’re giving each of our team members an opportunity to serve YOU, our clients and readers. We let them pick their topic and share advice, tips, and ideas to help you grow your brand. Read on […]

Songs of the Week: June 23 – June 26

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Happy Monday everyone! Today, we’re featuring another episode of our favorite songs of the week. This series is designed to get you pumped and energized to tackle your weekly to-do list. From Alanis Morisette (come to my windowwwwwwwww) to Snoop Lion singing about peaches, we’ve got you covered in the musical spectrum. And, make sure to check out our entire Brand+Aid playlist hosted on Spotify. Top picks of the week: Katie F – “Ironic” by […]

2015 Pride Festival

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  Over the weekend, Brand+Aid sponsored our first big event with a booth at PRIDE Salt Lake City. And, let me tell you, it was AMAZING! We had such a great time meeting people, connecting with other businesses, and showing support for the local community. Hailed as one of the go-to events of the year, Utah Pride 2015 is one of the largest LGBT events in the country. In fact, Salt Lake City has the […]

Song of the Week: June 8 – June 12

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  Happy Monday everyone! This week, we’re adding our Brand+Aid team’s fave new songs to our amazing Brand+Aid playlist. Yeah, we’re pretty confident that you’ll love the playlist, enough so that we’ve self-dubbed it THE BEST PLAYLIST IN THE ENTIRE UNIVERSE. From Kendrick Lamar to the Ramones to John Legend, we’ve curated a playlist that’ll help you pump up the jam on your Monday. So, open Spotify, and check it out the entire playlist and the new songs we’ve added […]

Songs of The Week 7/6 -7/10

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Hope you all had a spectacular 4th of July weekend! We sure did and we’re carrying the momentum straight into the work week. #KAPOW! Besides being fanatical about promotional items, we also love music (who doesn’t?!) So, to start the week off right, we’re serving up the best beats of the week. We’re featuring the songs we’ve got stuck in our head and the tunes we just can’t stop crooning. And, want to listen to […]

Song of the Week: June 1 – June 5

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  Happy Monday and first day of June everyone! To kick off one of the best months of the year (it is the month when Summer officially starts after all), we’re adding our fave songs of the week to our killer Brand+Aid playlist. From Kendrick Lamar to the Ramones to John Legend, we’ve curated a playlist your sure to love. So, open Spotify and turn up the jams as you power through your Monday. June 1 […]

Branded Swag for the NBA Finals

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Last night the Golden State Warriors made history knocking out the Houston Rockets to advance to the NBA Finals. A feat the organization hasn’t done since 1975, exactly 40 years ago. The win sealed the match-up of every basketball lovers dream, the Warriors vs the Cavs, for the 2015 NBA title. And, no matter who you’re pulling for – the classic underdog story of the Warriors or the powerhouse that is Lebron James and the […]

Top Event Ideas from Beverage Brands

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Beverage brands are notorious for their experiential marketing campaigns and attention-grabbing activations. From having John Legend perform to elaborate hot air balloon dinners, we love BizBash’s list of the best beverage marketing campaigns. If you’re planning your next event, check out these clever ideas from the likes of Pepsi Limon, Captain Morgan, and Stella Artois. Pepsi Limon Pepsi’s launch of it’s new lemon and lime inspired beverage, Pepsi Limon, kicked off with a festive event […]

Songs of the Week: May 18 – 22

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Brand+Aid’s Fave Songs for the Week May 18 – May 22 Happy Monday everyone! One of our favorite parts of the week is creating our team playlist to pump up YOUR week. This week we’re bringing you a little bit of everything – we’ve got slow jams, some hip hop, and folk music so folk-sy even the most die-hard Bluegrass fans will adore it. So, need a caffeine boost for your Monday afternoon? Instead of […]

Industry Spotlight: Ad N Art

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At BRAND+AID, we know there’s a lot that goes into creating the perfect branded item; from brainstorming creative ideas to finding the ideal supplier. It’s a multi-step process that requires many people to work together for one common goal: perfecting the client’s vision. As a way to recognize and give back to our industry, every month we’re featuring BRAND+AID’s Industry Spotlight. From suppliers to new trends to the best case studies, we’re featuring it all! […]

Songs of the Week: April 27 – May 1

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  Check it peeps! We’re here for another week of Brand+Aid’s Top 6 Songs for the Week. And, did you know you can listen to these songs on Spotify? Yep, that’s right, we’ve created our own Brand+Aid playlist with curated music from your fave marketeers and brand makers! April 27, 2015 – May 1, 2015 RENYA – Nice and Slow by Max Frost ANNIKA-  The Blacker The Berry by Kendrick Lamar ANDRE – Stromae by […]

B+A News: Rad (and effective) Coachella & SXSW Marketing

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ROCK On!! This weekend wrapped up the first weekend of the 2015 Coachella Music Festival. As one of the biggest industry events of the year, the indie-rock fest drew hundreds or thousands of attendees. Ticket sales sold out within hours of being opened to the public. With one more weekend coming up, there are still THREE MORE DAYS of parties, music, debauchery and insanely awesome branding. While the music junkies are jamming out to electric […]

Best Wedding Promo Items

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It’s officially wedding season! The start of Spring kicks off thousands of weddings across the country. With the thrill of planning a wedding comes the rush to get everything planned. From the dress to the cake to the dinner, there’s a lot to consider when it comes to planning a wedding. Like most things, we think it’s all in the details. At Brand+Aid we want to help you make your wedding the most memorable event […]

20 Awesome Real Estate Promos by Brand+Aid

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Spring is officially here! The weather is warming up, days are getting longer, and a growing economy all make this Spring the ideal time for homeowners to put their houses on the market. If you’re in the real estate business, you’re sure to be hosting open houses, meeting with new clients, and closing deals a lot in the coming months. We want you to get the most out of the resurging housing market and make […]

Cool Spring Break Promo Ideas

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Thousands of college students will travel to sunny beach destinations this April for Spring Break 2015. In an article by U.S. News, top Spring Break destinations include places like Miami Beach, Cancun, San Diego, and the Bahamas. With swarms of college students all in one place, it’s the prime time to connect with your audience with the perfect giveaway item. Exactly how important is establishing relationships with this group? This up-and-coming generation of 20-somethings will […]

Top Resort & Hospitality Promo Items

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Temps are heating up and that means people are planning their spring break and summer vacation plans. For resorts and hotels, you have a huge opportunity to build brand loyalty with vacationers this season! If a hotel or resort exceeds customers expectations, you’ll have a client for life. Take Disney Resorts for example, their resorts have freakishly avid fans (have you ever tried to book a room in the Aulani resort in Hawaii? Booked years […]

Our Favorite Promo Products for Festivals!

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It’s Festival Season – are you ready? Brand+Aid is! We want to help you make the most out of your Brand impressions. Spring Equinox officially kicks off on March 20th! With the change of the seasons comes the start of Festival season and the opportunity to get in front of thousands of young influencers and scene makers. According to a study by the U.S. Government, Millennials (the generation that’s currently aged 18-30) now represents the […]

St. Patrick’s Day Swag!

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Top Promo Products for St. Paddy’s Day with Brand+Aid! Feeling the luck of the Irish? Your brand and you should be; with St. Patrick’s Day coming up in March, you have a few weeks to get prepped for the big celebration. From bar crawls to city festivals to local parades, you have a huge opportunity to get your brand in front of your clients and network. Events like St. Paddy’s Day equal hundreds of brand […]

Brand+Aid’s Top 12 Branded Water Bottles

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When it comes to promo products (ahem, a 19-billion-dollar business according to industry stats) water bottles are one of the most branded items. Why, you ask? A reusable water bottle gets used again and again; and, it’s eco-friendly! Your brand receives numerous impressions during the years it’s kept…and your company is helping the environment by supporting ‘reusing’. That’s a win-win in our book! At Brand+Aid, our staff loves branding awesome products for companies. We’re tapped […]

 
 
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