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Why Promotional Products?

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Brands have always relied on advertising vehicles to communicate with their target audiences. This traditional advertising model is built to ultimately direct the consumer path to purchase back toward the brand. In order to measure success, brands rely on performance metrics to evaluate the strength of the selected advertising channel. The 2017 PPAI Consumer Study employed five key performance metrics to evaluate the role of promotional products as an advertising channel. These metrics were designed […]

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Top Picks for the Golf Course 2018

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Business golf is not just surviving… it’s thriving! According to Forbes, about 90% of Fortune 500 CEO’s play golf on a regular basis. Time and time again, statistics have shown that playing golf makes a difference in the business world, so its time for your company to get involved! With golf season in full swing, it is the perfect time to get your brand noticed on the course. Whether you’re handing out custom promotional items […]

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The Best Wedding Giveaways for 2018

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Summer is here and you know what that means… It’s wedding season! Whether your exchanging vows in the comfort of your backyard or on the beach in Cancun, summer weddings have one thing in common: warm weather and sunshine. There’s something about warm summer nights that boosts up the romance vibes. As they all say, with warmer weather, comes more fun! The summer flowers are blooming, the suns shining, the love is boiling- there’s no […]

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Brand+Aid is Coming to Town!

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Photo: Pexels With so many exciting events this winter, Brand+Aid wants you to be prepared. When it comes to our clients, overnight delivery isn’t going to cut it. Your customers and employees don’t realize it, but they need to start thinking about their end-of-year promotions today, and that means you need to start finding the right products. Brand+Aid can meet a wide range of holiday needs. Whether you’re seeking a corporate gift for your top […]

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How to Build The Best Company Culture Ever

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Let’s talk HR, the department in charge of hiring and retaining talent, training employees, and defining a company’s culture. This department is vital for a company’s success. Studies have shown that the better a company’s culture, the better employees perform. In fact, a Harvard Business Review article found that why we work, determines how well we work and that ‘why’ is company culture. The more companies are able to create a work environment surrounded around […]

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The Power of Packaging

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  Branded promotional products are an incredibly effective way for businesses to connect with target markets. In addition to curating the best (and coolest!) products in the industry, our team at Brand+Aid works with top packaging experts to offer clients retail-quality promotions. Creating high quality premiums from concept to packaging increases the overall value and effectiveness of marketing campaigns. One of our favorite partners is OrigAudio. They create innovative tech products and smartly designed premium […]

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Top Events for Q2 2016

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Are you ready for Q2 events in?! Believe it or not, we’re already entering the second quarter of 2016! This year is whooshing by faster than Donald Trump’s hair in a wind storm (shazooooom went the combover). As we’re getting ready to prep for the coming months, we’ve compiled a list of the top of events to check out in 2016. If you’re a marketer or an agency looking to connect with mainstream client bases, these […]

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Project Overview: Muzik Custom Bags

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Hello there, Brand+Aid peeps! Today, we’re excited to share a recent project we did for one of our clients, Muzik. Founded in 2012, Muzik is an audio technology company focusing on hi-tech and hi-definition products. They are most well-known for their headphone line that connects wirelessly via bluetooth to users iPhone devices.  While Muzik has received funding from several high profile investors (to the tune of a cool $18 million), it was Twitter’s investment in […]

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Top Branded Totes

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Did you know totes are the number one branded promotional item? Yep! Tote bags get over 6,000 impressions over their lifetime. Considering a promotional tote bag averages around $3-$5 per bag, that’s a GREAT return on investment. For higher-end retail-style totes, those numbers get even more impressive. The average person keeps a promotional tote bag for an average of 2 years; higher-end, nicer quality bags are kept for an average of 3-5 years! At Brand+Aid, […]

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Brand Your Space with Top Office Merch for 2016

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Are you one of those people that loves pens? Is an office supply store your happy place? We totally get it; we’re the same kind of people. We love branded office supplies and office-related promotional items. In fact, branding really cool office merch is our jam. It’s what we do all day every day and we love it. If you’re ready to update your space with new branded office merchandise, you’ve come to the right place, and now’s the perfect […]

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Project Overview: LittleThings Custom Beanies

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Hello Brand+Aid followers, fellow marketing-obsessed peeps, and branding nerds, Today, we’re excited to share a recent project we did for one of our client, LittleThings. Based in New York City, Little Things is a leading lifestyle destination site for inspiring, uplifting, and engaging stories. Launched in September 2014, LittleThings has experienced explosive growth, becoming the 3rd largest Facebook publisher, 4th largest mobile site, 7th ranked Lifestyles site, and 63rd largest website in the U.S., reaching 19% of […]

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Songs of the Week: 10/5 – 10/9

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Happy first week of October all! We’re moving head first into fall and loving our pumpkin-everything, did someone say pumpkin spice lattes?! (We don’t even care about the caloric intake, okay? Don’t care.) To kick off the week we’re featuring another round of the Brand+Aid team’s favorite songs of the week. This week features picks from Drake to Marian Hill to Neil Young. We’re about as different in the music genre department as they come. […]

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The Top Events in 2015

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Today we’re highlighting the top influential events and live marketing experiences in the United States. These events feature the largest brands in the world and the most innovative event production ideas to date. From huge events that happen every year like the Super Bowl to the launch of Apple’s worldwide products to newer up-and-coming events like the New York Fashion’s Week: Mens, we’re featuring a list of the best events of 2015 thus far. These events are curated […]

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Promo Products for 2016 Presidential Election

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When it comes to getting your name out there during campaign season, promo items are a great tool for any politician to use. When people use a product with your name on it, they will remember you, and if they remember you, your chance of having their vote goes up. Some promo items will have a greater use than others, though, so let’s take a look at some of the most commonly used and most […]

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Get Your Game On

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Gaming Conventions and Top Products for Gamers   by Delaney Nye With the first ever Salt Lake Gaming Con coming up next weekend, I decided to turn my attention to gaming conventions and gamers in general. By now, everyone who doesn’t live under a rock knows about at least one Comic Con, but gaming conventions are constantly stepping up their game and getting more popular too. Obviously, some gaming cons are more popular (and more […]

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#Instabrand – An Analysis of Instagram

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From the Brand+Aid Intern’s Desk: #Instabrand – An Analysis of Instagram By now, any regular social media user has at least heard of Instagram, the immensely popular photo sharing app. Instagram allows its 300 million active users to capture (or import) and edit photos and videos to post on their profiles. On top of that, it allows users to share their posts across a wide variety of other social media platforms, from Facebook to Twitter to […]

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Brand+Aid’s Songs of the Week: July 27 – July 30

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Happy Monday everyone! Can you believe today starts the last week of July? With only one month left to celebrate Summer, we’ve selected our top song picks specifically for getting your summer groove on. Besides loving branding promotional merchandise, we love all things music and culture. That’s why every week we feature our Brand+Aid team members favorite songs of the week. Check out our team’s fave songs below! Want more Brand+Aid in your life? Check out the […]

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Songs of the Week: 7/6 – 7/10

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Hope you all had a great 4th of July weekend! We sure did, and we’re carrying our excitement and momentum from all the celebrating into the work week. Besides being fanatic about promotional items, we also LOVE music (who doesn’t?!) That’s why every week we feature our Brand+Aid team members favorite songs of the week.  Check out our team’s fave songs below! And, want to listen to the most epic playlist of all time? Check out the […]

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Top 10 Most Inspiring Ads of the Year

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Last week wrapped up the epic Cannes Lions International Festival of Creativity, an awards show featuring the best, brightest, and most inspiring ads created by the advertising community in the past year. The festival praises creativity as one of the driving forces between business in inspiring change and good in the world. As branders ourselves, this festival is the creme de la creme; it’s the Grammy or Emmy of the marketing world (hence our obvious geek-out.) Mark our […]

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A Brand+Aid Guide to Lead Nurturing

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Hey there, Brand+Aid blog readers! Today, we’re featuring one of our Brand+Aid team members, Andre. He’s discussing one of his biggest challenges – building relationships with potential clients. In other words, Lead Nurturing. As part of our Brand+Aid blog series, we’re giving each of our team members an opportunity to serve YOU, our clients and readers. We let them pick their topic and share advice, tips, and ideas to help you grow your brand. Read on […]

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Songs of the Week: June 23 – June 26

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Happy Monday everyone! Today, we’re featuring another episode of our favorite songs of the week. This series is designed to get you pumped and energized to tackle your weekly to-do list. From Alanis Morisette (come to my windowwwwwwwww) to Snoop Lion singing about peaches, we’ve got you covered in the musical spectrum. And, make sure to check out our entire Brand+Aid playlist hosted on Spotify. Top picks of the week: Katie F – “Ironic” by […]

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2015 Pride Festival

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  Over the weekend, Brand+Aid sponsored our first big event with a booth at PRIDE Salt Lake City. And, let me tell you, it was AMAZING! We had such a great time meeting people, connecting with other businesses, and showing support for the local community. Hailed as one of the go-to events of the year, Utah Pride 2015 is one of the largest LGBT events in the country. In fact, Salt Lake City has the […]

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Song of the Week: June 8 – June 12

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Happy Monday everyone! This week, we’re adding our Brand+Aid team’s fave new songs to our amazing Brand+Aid playlist. Yeah, we’re pretty confident that you’ll love the playlist, enough so that we’ve self-dubbed it THE BEST PLAYLIST IN THE ENTIRE UNIVERSE. From Kendrick Lamar to the Ramones to John Legend, we’ve curated a playlist that’ll help you pump up the jam on your Monday. So, open Spotify, and check it out the entire playlist and the new songs we’ve added this […]

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Songs of The Week 7/6 -7/10

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Hope you all had a spectacular 4th of July weekend! We sure did and we’re carrying the momentum straight into the work week. #KAPOW! Besides being fanatical about promotional items, we also love music (who doesn’t?!) So, to start the week off right, we’re serving up the best beats of the week. We’re featuring the songs we’ve got stuck in our head and the tunes we just can’t stop crooning. And, want to listen to […]

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Top Event Ideas from Beverage Brands

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Beverage brands are notorious for their experiential marketing campaigns and attention-grabbing activations. From having John Legend perform to elaborate hot air balloon dinners, we love BizBash’s list of the best beverage marketing campaigns. If you’re planning your next event, check out these clever ideas from the likes of Pepsi Limon, Captain Morgan, and Stella Artois. Pepsi Limon Pepsi’s launch of it’s new lemon and lime inspired beverage, Pepsi Limon, kicked off with a festive event […]

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Songs of the Week: May 18 – 22

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Brand+Aid’s Fave Songs for the Week May 18 – May 22 Happy Monday everyone! One of our favorite parts of the week is creating our team playlist to pump up YOUR week. This week we’re bringing you a little bit of everything – we’ve got slow jams, some hip hop, and folk music so folk-sy even the most die-hard Bluegrass fans will adore it. So, need a caffeine boost for your Monday afternoon? Instead of […]

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POINT OF VIEW: KATIE

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Today, we’re launching a new element to the Brand+Aid blog; the Brand+Aid Point of View, or POV for short. Think of it like a Brand+Aid team member takeover. Each month, we’re letting a different member of the Brand+Aid team share their life hacks, philosophies, general thoughts, and interests. We hope this allows you to get to know our Brand+Aid team in a closer and more personal way. This week we’re featuring Katie our Marketing Specialist […]

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Songs of the Week: May 11 – May 15

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Brand+Aid’s Fave Songs for the Week May 11 – May 15 Good morning and happy Monday! We’re ready to kick off another productive week listening to our fave jams in the office. If you haven’t heard, each week we’re featuring our favorite tunes to bring a little Brand+Aid into your musical life. Check out each of our Brand+Aid rescue teams fave songs for May 11th – May 15th. Also, follow along and check out our […]

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Industry Spotlight: Ad N Art

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At BRAND+AID, we know there’s a lot that goes into creating the perfect branded item; from brainstorming creative ideas to finding the ideal supplier. It’s a multi-step process that requires many people to work together for one common goal: perfecting the client’s vision. As a way to recognize and give back to our industry, every month we’re featuring BRAND+AID’s Industry Spotlight. From suppliers to new trends to the best case studies, we’re featuring it all! […]

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Songs of the Week: April 27 – May 1

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Check it peeps! We’re here for another week of Brand+Aid’s Top 6 Songs for the Week. And, did you know you can listen to these songs on Spotify? Yep, that’s right, we’ve created our own Brand+Aid playlist with curated music from your fave marketeers and brand makers! April 27, 2015 – May 1, 2015 RENYA – Nice and Slow by Max Frost ANNIKA-  The Blacker The Berry by Kendrick Lamar ANDRE – Stromae by Papdotai […]

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B+A News: Rad (and effective) Coachella & SXSW Marketing

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ROCK On!! This weekend wrapped up the first weekend of the 2015 Coachella Music Festival. As one of the biggest industry events of the year, the indie-rock fest drew hundreds or thousands of attendees. Ticket sales sold out within hours of being opened to the public. With one more weekend coming up, there are still THREE MORE DAYS of parties, music, debauchery and insanely awesome branding. While the music junkies are jamming out to electric […]

Best Wedding Promo Ideas from Brand+Aid.

Best Wedding Promo Items

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It’s officially wedding season! The start of Spring kicks off thousands of weddings across the country. With the thrill of planning a wedding comes the rush to get everything planned. From the dress to the cake to the dinner, there’s a lot to consider when it comes to planning a wedding. Like most things, we think it’s all in the details. At Brand+Aid we want to help you make your wedding the most memorable event […]

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Cool Spring Break Promo Ideas

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Thousands of college students will travel to sunny beach destinations this April for Spring Break 2015. In an article by U.S. News, top Spring Break destinations include places like Miami Beach, Cancun, San Diego, and the Bahamas. With swarms of college students all in one place, it’s the prime time to connect with your audience with the perfect giveaway item. Exactly how important is establishing relationships with this group? This up-and-coming generation of 20-somethings will […]

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Best-Priced Promo T-Shirts

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Who loves t-shirts? Everyone. The tried-and-true tee is one of the most versatile pieces of clothing. Worn dressed up or down, a t-shirt is a staple that everyone needs. From events to giveaways to store merchandise, people love getting a free t-shirt; that’s one reason branded t-shirts are one of the top promo products in the industry. Not only do people love getting free merch, t-shirts are one of the most effective promo products. The […]

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Our Favorite Promo Products for Festivals!

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It’s Festival Season – are you ready? Brand+Aid is! We want to help you make the most out of your Brand impressions. Spring Equinox officially kicks off on March 20th! With the change of the seasons comes the start of Festival season and the opportunity to get in front of thousands of young influencers and scene makers. According to a study by the U.S. Government, Millennials (the generation that’s currently aged 18-30) now represents the […]

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Brand+Aid’s Picks: Trade Show Totes

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Check out our favorite tote bags to help your brand score thousands of brand impressions! Looking to get your brand and business into the popular and growing (to the tune of 19-billion-dollar industry according to industry stats) promo industry? One of the best promo products to start with is the tote bag. The tote is a tried-and-true promo product, that works. In fact, a tote bag averages 5,938 brand impressions throughout the course of its […]

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Brand+Aid’s Top 12 Branded Water Bottles

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When it comes to promo products (ahem, a 19-billion-dollar business according to industry stats) water bottles are one of the most branded items. Why, you ask? A reusable water bottle gets used again and again; and, it’s eco-friendly! Your brand receives numerous impressions during the years it’s kept…and your company is helping the environment by supporting ‘reusing’. That’s a win-win in our book! At Brand+Aid, our staff loves branding awesome products for companies. We’re tapped […]

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Top Promo Products for Valentine’s Day 2015

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Let Brand+Aid Promos Help You Build Brand Love this Valentine’s Day! We’re all about spreading the love this Valentine’s Day. From clients to partner companies to employees, share your branded love with all the people who make your business rock. The best part about branded  swag? Not only are you creating awesome products people will keep and use (with your brand on them), your building your brand and creating an extension of your marketing plan. From […]

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Branded Stadium Bags!

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The NFL are implementing new rules for what can be brought into the stadium on game day. Here is the important information you need to know, so there wont be any delays when you arrive at the stadium.   These clear totes are perfect for fans packing their stadium and event day items safely. Also great for work or school safety. Most outdoor concerts are following the same regulations so make sure you’re prepared before […]

 
 
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