Fitness Promo Products: A Guaranteed Win

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In the age of yoga pants and fitness trackers, it’s no doubt that health and wellness is king. Around the world, people are embracing the move toward healthier, happier lives and many leading companies are encouraging employees to eat better, move more, and take care of their mental wellbeing. And while fitness primarily benefits the individual, a healthy workforce can pay dividends in the long-run. In an Aflac study and Forbes article on workplace benefits, […]

Eco-Friendly Event Planning – A How To

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Going green was once a trendy notion, embraced by a select number of niche companies. Today, the adoption of eco-friendly practices extends to the world’s largest corporations – even companies like McDonald’s have pledged themselves to the sustainability movement! What’s more, is that many companies are taking these green standards into account when planning their big events. From nixing plastic straws to utilizing compostable paper, branded activations and events are going green in a number […]

Hot New Trends in Promo 2018

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Every January, the promo world comes together at the annual PPAI conference in Las Vegas to showcase the latest and greatest promotional merchandise. For suppliers, the conference is an opportunity to show off best-sellers and unveil hot new products. For us, the conference is an opportunity to scout out the latest trends, see who’s doing what, and take note of emerging technology. Basically, it’s our time to totally geek out over branded merch. And while […]

Capturing the Millennial Market – A How To

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Millennials are a confusing bunch…and that’s coming from a group of Millennials! Their affinity for technology, disregard for conventional purchasing habits, and lack of brand loyalty have created a series of obstacles for many of today’s companies. Even still, their sheer population number and unparalleled purchasing power have proven they are a riddle worth solving. And while they are indeed a dynamic bunch with some unpredictable behaviors, studies have identified a series of consumer trends […]

Tricks of the Trade Show

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As the new year quickly approaches, so does everyone’s favorite time of the year…trade show season! Okay, so maybe trade shows aren’t exactly a source of excitement for most people, but they are an essential way to stay up-to-date on industry trends, foster customer relationships, and maybe even find a few tokens of inspiration. Let’s face it though, trade shows can be pretty dry–between the mandatory name tags and the fluorescent expo-center lighting, fostering an […]

The Best Promotional Merchandise for Comic-Con 2017

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  Get ready… Comic-Con International is back! The annual festival of the geeks (we sing it loud and proud) officially returns to the San Diego headquarters this July. Tickets for the comic-book-turned-film-festival officially go on sale next week. With tickets notoriously selling out in record time – 2016 badges sold out within 40 minutes – this year’s event is likely to draw huge crowds once again. For a branding and promotional products agency, Comic-Con is […]

Go Green for Pantone’s Color of the Year

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Each year Pantone, the world’s leading color experts, assigns a specific color to reflect on the current cultural climate and state of society. The selected color influences everything from design trends to fashion to… you guessed it, promotional products and marketing campaigns. The official color for 2017 is Greenery, specifically Pantone color number 15-0343. This particular shade of lush green-yellow represents a return to nature, to our roots, and to clarity in focus. Quite contrary […]

5 Brands Successfully Using Virtual Reality in Marketing

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Dubbed the ‘Coolest Tech Gift for Christmas 2016’ by the Huffington Post, virtual reality goggles are transporting consumers to new virtual worlds and creating unprecedented opportunities for applications in promotional marketing and branding. While the promotional products marketplace has offered advertisers the use of virtual reality-type technology since early last year, the technology is set to takeoff with marketers in 2017. Largely because consumers no longer wonder what virtual reality goggles are, instead they wonder […]

The Best Promo Pens. Ever.

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Did you know that pens are still the number one promotional item on the market?  In fact, 79% of people in the United States use promotional pens they received from a business, and the cost per impression on promotional pens is hundredths of a penny ($0.000436, to be exact). People love pens. They love them so much, that 73% of people carry a pen with them at all times. While we are on the topic of stats, check […]

Project Overview: Muzik Custom Bags

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Hello there, Brand+Aid peeps! Today, we’re excited to share a recent project we did for one of our clients, Muzik. Founded in 2012, Muzik is an audio technology company focusing on hi-tech and hi-definition products. They are most well-known for their headphone line that connects wirelessly via bluetooth to users iPhone devices.  While Muzik has received funding from several high profile investors (to the tune of a cool $18 million), it was Twitter’s investment in […]

Five Things Effective Brands Do

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Happy Groundhog day everyone! Today, we’re sharing Five Things Effective Brands Do, a new take on the branding advice first introduced by Denise Lee Yohn’s book, What Great Brands Do:The Seven Brand-Building Principles that Separate the Best from the Rest. As marketers, brand ambassadors, business owners, it’s important to continually analyze our brands for growth; to check in how our messages are resonating with audiences, to discover problem areas, and to see how we stack […]

Branded Food and Beverage Ideas!

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Did you know branded promotional food and beverage items are used as giveaways millions of times each year?Everyone loves getting treats! So, it’s no surprise when you think about it, branded goodies are a fast way to your client’s heart. Candy, food, and beverage items are a great way to make a huge impact in your events and activations. Whether you’re looking for a unique gift idea for an upcoming campaign or looking to create branded food packaging for […]

SLC Dine O’Round

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Salt Lake City locals! Ready to live the ultimate foodie-dream? Check out the Annual Downtown Dine O’Round in Salt Lake City! Featuring the top 50 downtown Salt Lake City restaurants, Dine O’ Round is a fun way for restaurant-goers to ” dig in” to new dining locations and/or return to favorites. Participating restaurants offer $5 or $10 two-item lunches, as well as $15 or $30 three-course dinners in addition to their existing menus. One of […]

Songs of the Week: 9/14 – 9/18

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Brand+Aid music-lovers, rejoice! We have another list of amazing tunes to check out this week. While our team’s taste in music is about as different as Justin Beiber is to Afrojack is to Gorillaz, our Brand+Aid Top Songs Playlist, found and easily accessibly via Spotify, is about as amazing as it gets. Your inner music-loving soul will thank you for taking a listen. Don’t blame us if you find yourself playing the list over and […]

Connect Your Brand with Millennials

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  Millennials are the next big thing. Whether you’re happy about that or not, it’s time to realize that according to the US Government the Millennial generation, roughly aged 20-35 and born between the years 1980 and 2000, comprise the largest age demographic in society today. Millennials now outnumber the baby boomers by a long shot and just surpassed Generation X; making the demographic a hugely desirable market for companies to target. By 2020, the highly-educated and most […]

Promo Products for 2016 Presidential Election

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When it comes to getting your name out there during campaign season, promo items are a great tool for any politician to use. When people use a product with your name on it, they will remember you, and if they remember you, your chance of having their vote goes up. Some promo items will have a greater use than others, though, so let’s take a look at some of the most commonly used and most […]

Craft Lake City

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Craft Lake City is a charity organization dedicated to supporting local Salt Lake City artists and crafters of all types. Founded by Angela H. Brown, editor and publisher at SLUG Magazine, the organization strives to support Salt Lake City artists who create any sort of handmade items or art. They are very focused on local artists, entertainers, businesses, and suppliers and work diligently to build up the Utah arts community. Every year, Craft Lake City […]

Get Your Game On

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Gaming Conventions and Top Products for Gamers   by Delaney Nye With the first ever Salt Lake Gaming Con coming up next weekend, I decided to turn my attention to gaming conventions and gamers in general. By now, everyone who doesn’t live under a rock knows about at least one Comic Con, but gaming conventions are constantly stepping up their game and getting more popular too. Obviously, some gaming cons are more popular (and more […]

Brand+Aid’s Songs of the Week: July 27 – July 30

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Happy Monday everyone! Can you believe today starts the last week of July? With only one month left to celebrate Summer, we’ve selected our top song picks specifically for getting your summer groove on. Besides loving branding promotional merchandise, we love all things music and culture. That’s why every week we feature our Brand+Aid team members favorite songs of the week. Check out our team’s fave songs below! Want more Brand+Aid in your life? Check out the […]

Songs of the Week: 7/6 – 7/10

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Hope you all had a great 4th of July weekend! We sure did, and we’re carrying our excitement and momentum from all the celebrating into the work week. Besides being fanatic about promotional items, we also LOVE music (who doesn’t?!) That’s why every week we feature our Brand+Aid team members favorite songs of the week.  Check out our team’s fave songs below! And, want to listen to the most epic playlist of all time? Check out the […]

Top 10 Most Inspiring Ads of the Year

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Last week wrapped up the epic Cannes Lions International Festival of Creativity, an awards show featuring the best, brightest, and most inspiring ads created by the advertising community in the past year. The festival praises creativity as one of the driving forces between business in inspiring change and good in the world. As branders ourselves, this festival is the creme de la creme; it’s the Grammy or Emmy of the marketing world (hence our obvious geek-out.) Mark our […]

Songs of the Week: June 23 – June 26

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Happy Monday everyone! Today, we’re featuring another episode of our favorite songs of the week. This series is designed to get you pumped and energized to tackle your weekly to-do list. From Alanis Morisette (come to my windowwwwwwwww) to Snoop Lion singing about peaches, we’ve got you covered in the musical spectrum. And, make sure to check out our entire Brand+Aid playlist hosted on Spotify. Top picks of the week: Katie F – “Ironic” by […]

2015 Pride Festival

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  Over the weekend, Brand+Aid sponsored our first big event with a booth at PRIDE Salt Lake City. And, let me tell you, it was AMAZING! We had such a great time meeting people, connecting with other businesses, and showing support for the local community. Hailed as one of the go-to events of the year, Utah Pride 2015 is one of the largest LGBT events in the country. In fact, Salt Lake City has the […]

Top Event Ideas from Beverage Brands

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Beverage brands are notorious for their experiential marketing campaigns and attention-grabbing activations. From having John Legend perform to elaborate hot air balloon dinners, we love BizBash’s list of the best beverage marketing campaigns. If you’re planning your next event, check out these clever ideas from the likes of Pepsi Limon, Captain Morgan, and Stella Artois. Pepsi Limon Pepsi’s launch of it’s new lemon and lime inspired beverage, Pepsi Limon, kicked off with a festive event […]

Songs of the Week: May 18 – 22

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Brand+Aid’s Fave Songs for the Week May 18 – May 22 Happy Monday everyone! One of our favorite parts of the week is creating our team playlist to pump up YOUR week. This week we’re bringing you a little bit of everything – we’ve got slow jams, some hip hop, and folk music so folk-sy even the most die-hard Bluegrass fans will adore it. So, need a caffeine boost for your Monday afternoon? Instead of […]

Songs of the Week: May 11 – May 15

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Brand+Aid’s Fave Songs for the Week May 11 – May 15 Good morning and happy Monday! We’re ready to kick off another productive week listening to our fave jams in the office. If you haven’t heard, each week we’re featuring our favorite tunes to bring a little Brand+Aid into your musical life. Check out each of our Brand+Aid rescue teams fave songs for May 11th – May 15th. Also, follow along and check out our […]

Industry Spotlight: Ad N Art

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At BRAND+AID, we know there’s a lot that goes into creating the perfect branded item; from brainstorming creative ideas to finding the ideal supplier. It’s a multi-step process that requires many people to work together for one common goal: perfecting the client’s vision. As a way to recognize and give back to our industry, every month we’re featuring BRAND+AID’s Industry Spotlight. From suppliers to new trends to the best case studies, we’re featuring it all! […]

Songs of the Week: April 27 – May 1

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  Check it peeps! We’re here for another week of Brand+Aid’s Top 6 Songs for the Week. And, did you know you can listen to these songs on Spotify? Yep, that’s right, we’ve created our own Brand+Aid playlist with curated music from your fave marketeers and brand makers! April 27, 2015 – May 1, 2015 RENYA – Nice and Slow by Max Frost ANNIKA-  The Blacker The Berry by Kendrick Lamar ANDRE – Stromae by […]

Watch out Silicon Valley; the Silicon Slopes are Coming!

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Things are changing. Can you feel it? If you can’t yet, you will soon enough. Little ol’ Utah is a state more known for its religious followings, avid ski culture, and odd liquor laws than for attracting some of the biggest companies in the world. Oddly enough, companies like Google, Adobe, and Overstock.com are creating offices in the heart of Utah Valley. Why you ask? Because Utah is flourishing in business. While the national economy […]

Brand+Aid’s Fave Songs for the Week

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Looking to kick your Monday into high gear or need some extra energy to get that pep in your step? Check out our curated list of Brand+Aid’s Fave Songs for the Week. We’re highlighting each member of the Brand+Aid Rescue Team’s favorite musical selections! And, we’re quite the diverse bunch; we like everything from The Rolling Stones to Tupac to T-Swift (hey – no judgements.) April 20, 2015 – April 24, 2015 1. RENYA – […]

B+A News: Rad (and effective) Coachella & SXSW Marketing

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ROCK On!! This weekend wrapped up the first weekend of the 2015 Coachella Music Festival. As one of the biggest industry events of the year, the indie-rock fest drew hundreds or thousands of attendees. Ticket sales sold out within hours of being opened to the public. With one more weekend coming up, there are still THREE MORE DAYS of parties, music, debauchery and insanely awesome branding. While the music junkies are jamming out to electric […]

Most Effective Auto Premiums for Dealerships

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Are you to ‘Ford’, or is ‘Mercedes-Benz’ your vehicle of choice? According to a study by the Wall Street Journal, maintenance and repair are the major reasons why people choose one car company over another. Other factors include solid incentives, attention to detail, and customer care. For us, building loyal customers is all in the details. An auto dealership reached out to us for a solution with an issue they were having: getting referral business […]

Best Wedding Promo Items

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It’s officially wedding season! The start of Spring kicks off thousands of weddings across the country. With the thrill of planning a wedding comes the rush to get everything planned. From the dress to the cake to the dinner, there’s a lot to consider when it comes to planning a wedding. Like most things, we think it’s all in the details. At Brand+Aid we want to help you make your wedding the most memorable event […]

Cool Spring Break Promo Ideas

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Thousands of college students will travel to sunny beach destinations this April for Spring Break 2015. In an article by U.S. News, top Spring Break destinations include places like Miami Beach, Cancun, San Diego, and the Bahamas. With swarms of college students all in one place, it’s the prime time to connect with your audience with the perfect giveaway item. Exactly how important is establishing relationships with this group? This up-and-coming generation of 20-somethings will […]

Top Hospital & Healthcare Promo Items

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If you’re in the healthcare or medical industry, we know how important your job is – you literally save lives everyday. The thought of purchasing promotional items and branding your clinic or hospital may be a bit daunting. 😉 Let us help! Let Brand+Aid help you find high-quality, innovative promo items to do the job; whether you’re hosting a career fair, need products for your team, or planning a big fundraiser event. We’ve got you […]

B+A’s Fave Retail Bags

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At Brand+Aid, we love totes – all kinds of totes. Tradeshow totes, retail totes, eco-totes, fully sublimated totes…the list goes on. The great news for us (and you!)? Not only are bags popular, they’re a tried-and-true promo product, that works. In fact, a tote bag averages 5,938 brand impressions throughout the course of its lifetime. If you’re looking for smart and cost-effective ways to utilize advertising dollars, promo products – and especially tote bags – […]

Our Favorite Promo Products for Festivals!

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It’s Festival Season – are you ready? Brand+Aid is! We want to help you make the most out of your Brand impressions. Spring Equinox officially kicks off on March 20th! With the change of the seasons comes the start of Festival season and the opportunity to get in front of thousands of young influencers and scene makers. According to a study by the U.S. Government, Millennials (the generation that’s currently aged 18-30) now represents the […]

 
 
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