The 2018 Ultimate Summer Promos List

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Summer 2018 is here! The temperature is getting hotter, the days are getting longer, and we’re ready to share our favorite products with you to make your marketing campaign travel further than ever. This year the hot temperatures have us ready for pool parties, festivals, sunbathing, backyard barbeques, and ice cold beverages. No matter what your plans are for the summer, we can help you take your campaign to the next level – winning the […]

Fitness Promo Products: A Guaranteed Win

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In the age of yoga pants and fitness trackers, it’s no doubt that health and wellness is king. Around the world, people are embracing the move toward healthier, happier lives and many leading companies are encouraging employees to eat better, move more, and take care of their mental wellbeing. And while fitness primarily benefits the individual, a healthy workforce can pay dividends in the long-run. In an Aflac study and Forbes article on workplace benefits, […]

Eco-Friendly Event Planning – A How To

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Going green was once a trendy notion, embraced by a select number of niche companies. Today, the adoption of eco-friendly practices extends to the world’s largest corporations – even companies like McDonald’s have pledged themselves to the sustainability movement! What’s more, is that many companies are taking these green standards into account when planning their big events. From nixing plastic straws to utilizing compostable paper, branded activations and events are going green in a number […]

2017: A Year to Celebrate

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Although you may not all agree, 2017 was pretty freaking epic. So naturally, we want to take a moment to celebrate it! And while we know what you’re thinking – 2017 is so last year – we are of the firm belief that everything is better late than never. So because of that, we’d like to give a belated ode to some of the milestones that made the last year truly exceptional. Here’s a brief […]

Hot New Trends in Promo 2018

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Every January, the promo world comes together at the annual PPAI conference in Las Vegas to showcase the latest and greatest promotional merchandise. For suppliers, the conference is an opportunity to show off best-sellers and unveil hot new products. For us, the conference is an opportunity to scout out the latest trends, see who’s doing what, and take note of emerging technology. Basically, it’s our time to totally geek out over branded merch. And while […]

Capturing the Millennial Market – A How To

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Millennials are a confusing bunch…and that’s coming from a group of Millennials! Their affinity for technology, disregard for conventional purchasing habits, and lack of brand loyalty have created a series of obstacles for many of today’s companies. Even still, their sheer population number and unparalleled purchasing power have proven they are a riddle worth solving. And while they are indeed a dynamic bunch with some unpredictable behaviors, studies have identified a series of consumer trends […]

Brand+Aid Product Spotlight: Bar Merchandise

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Summer is just around the corner which means it’s time to bust out the mojitos, sangrias, and margaritas for the long happy hours. For all of our clients, but especially our bar and restaurant clients, summer is a great time to make sure your branding is on point and your joint is looking just right. To get you ready for your busy season, we’re continuing our Brand+Aid’s Top Pick series featuring the best of the […]

Brand+Aid’s Picks: The Top Promotional Tumblers for 2017

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At Brand+Aid we love promo products. Why? It’s simple; promotional products are a powerful business tool. From marketing to sales to HR, promo products help increase brand awareness, customer loyalty, and acquisition rates. In fact, a recent report by PPAI (Promotional Products Association International), found 9 of 10 customers report being able to recall the brand of a promotional product they receive. Additionally, 8 of 10 customers reported that their impressions of a brand positively changed […]

The Buying Process: Creating Custom Hats and Headwear

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Today, we’re highlighting the process of creating custom headwear. From sourcing the correct product to understanding which imprints are workable, we’re reviewing every step to take you from idea to conception. If you’ve ever wanted to know the process behind custom headwear (and seriously, who doesn’t?), now’s your chance! Before we dive into the process, let’s take a moment to understand the various reasons why someone might be interested in custom headwear. Hats and beanies […]

The Cannabis Potential: Crafting Promo Products to Tap into the $6.9 Billion Industry

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According to a report by ArcView Research, the cannabis industry is one of the fastest growing industries. Last year sales totaled $6.9 billion and are expected to reach $35 billion, if legalized on the federal level, by year 2020. Those are some high sales (get it?) To put that in comparison, the NFL generates annual sales of $10 billion yearly. That means the cannabis industry is set to outpace the NFL in revenue in just […]

The Coolest Sustainable Products From Sneakers to Promos

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Sustainable products are not just good for the environment, they’re also good for business. A report from the Natural Marketing Institute (NMI), a strategic consulting firm specializing in health and wellness, recently found that 58% of consumers are more likely to purchase products from a company that says they are mindful of environmental impact. In fact, a new demographic of consumers dubbed ‘Cultural Creatives’ from respected sociologist Paul H. Ray and psychologist Sherry Ruth Anderson […]

Project Overview: Muzik Custom Bags

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Hello there, Brand+Aid peeps! Today, we’re excited to share a recent project we did for one of our clients, Muzik. Founded in 2012, Muzik is an audio technology company focusing on hi-tech and hi-definition products. They are most well-known for their headphone line that connects wirelessly via bluetooth to users iPhone devices.  While Muzik has received funding from several high profile investors (to the tune of a cool $18 million), it was Twitter’s investment in […]

Five Things Effective Brands Do

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Happy Groundhog day everyone! Today, we’re sharing Five Things Effective Brands Do, a new take on the branding advice first introduced by Denise Lee Yohn’s book, What Great Brands Do:The Seven Brand-Building Principles that Separate the Best from the Rest. As marketers, brand ambassadors, business owners, it’s important to continually analyze our brands for growth; to check in how our messages are resonating with audiences, to discover problem areas, and to see how we stack […]

Branded Food and Beverage Ideas!

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Did you know branded promotional food and beverage items are used as giveaways millions of times each year?Everyone loves getting treats! So, it’s no surprise when you think about it, branded goodies are a fast way to your client’s heart. Candy, food, and beverage items are a great way to make a huge impact in your events and activations. Whether you’re looking for a unique gift idea for an upcoming campaign or looking to create branded food packaging for […]

Connect Your Brand with Millennials

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  Millennials are the next big thing. Whether you’re happy about that or not, it’s time to realize that according to the US Government the Millennial generation, roughly aged 20-35 and born between the years 1980 and 2000, comprise the largest age demographic in society today. Millennials now outnumber the baby boomers by a long shot and just surpassed Generation X; making the demographic a hugely desirable market for companies to target. By 2020, the highly-educated and most […]

Promo Products for 2016 Presidential Election

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When it comes to getting your name out there during campaign season, promo items are a great tool for any politician to use. When people use a product with your name on it, they will remember you, and if they remember you, your chance of having their vote goes up. Some promo items will have a greater use than others, though, so let’s take a look at some of the most commonly used and most […]

Craft Lake City

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Craft Lake City is a charity organization dedicated to supporting local Salt Lake City artists and crafters of all types. Founded by Angela H. Brown, editor and publisher at SLUG Magazine, the organization strives to support Salt Lake City artists who create any sort of handmade items or art. They are very focused on local artists, entertainers, businesses, and suppliers and work diligently to build up the Utah arts community. Every year, Craft Lake City […]

Top 10 Most Inspiring Ads of the Year

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Last week wrapped up the epic Cannes Lions International Festival of Creativity, an awards show featuring the best, brightest, and most inspiring ads created by the advertising community in the past year. The festival praises creativity as one of the driving forces between business in inspiring change and good in the world. As branders ourselves, this festival is the creme de la creme; it’s the Grammy or Emmy of the marketing world (hence our obvious geek-out.) Mark our […]

A Brand+Aid Guide to Lead Nurturing

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Hey there, Brand+Aid blog readers! Today, we’re featuring one of our Brand+Aid team members, Andre. He’s discussing one of his biggest challenges – building relationships with potential clients. In other words, Lead Nurturing. As part of our Brand+Aid blog series, we’re giving each of our team members an opportunity to serve YOU, our clients and readers. We let them pick their topic and share advice, tips, and ideas to help you grow your brand. Read on […]

Song of the Week: June 1 – June 5

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  Happy Monday and first day of June everyone! To kick off one of the best months of the year (it is the month when Summer officially starts after all), we’re adding our fave songs of the week to our killer Brand+Aid playlist. From Kendrick Lamar to the Ramones to John Legend, we’ve curated a playlist your sure to love. So, open Spotify and turn up the jams as you power through your Monday. June 1 […]

Branded Swag for the NBA Finals

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Last night the Golden State Warriors made history knocking out the Houston Rockets to advance to the NBA Finals. A feat the organization hasn’t done since 1975, exactly 40 years ago. The win sealed the match-up of every basketball lovers dream, the Warriors vs the Cavs, for the 2015 NBA title. And, no matter who you’re pulling for – the classic underdog story of the Warriors or the powerhouse that is Lebron James and the […]

Top Event Ideas from Beverage Brands

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Beverage brands are notorious for their experiential marketing campaigns and attention-grabbing activations. From having John Legend perform to elaborate hot air balloon dinners, we love BizBash’s list of the best beverage marketing campaigns. If you’re planning your next event, check out these clever ideas from the likes of Pepsi Limon, Captain Morgan, and Stella Artois. Pepsi Limon Pepsi’s launch of it’s new lemon and lime inspired beverage, Pepsi Limon, kicked off with a festive event […]

POINT OF VIEW: KATIE

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Today, we’re launching a new element to the Brand+Aid blog; the Brand+Aid Point of View, or POV for short. Think of it like a Brand+Aid team member takeover. Each month, we’re letting a different member of the Brand+Aid team share their life hacks, philosophies, general thoughts, and interests. We hope this allows you to get to know our Brand+Aid team in a closer and more personal way. This week we’re featuring Katie our Marketing Specialist […]

Fresh Summer Sunnies in Every Color!

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Get Pantone matched sunglasses just in time for summer!   Check out the weekly Brand+Aid Spotify playlists with our fave songs of the week! Have ideas you’d like to make happen? We’d love to help, contact us at happy@brandaidpromos.com. Do you wear your Sunglasses at Night?

Industry Spotlight: Ad N Art

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At BRAND+AID, we know there’s a lot that goes into creating the perfect branded item; from brainstorming creative ideas to finding the ideal supplier. It’s a multi-step process that requires many people to work together for one common goal: perfecting the client’s vision. As a way to recognize and give back to our industry, every month we’re featuring BRAND+AID’s Industry Spotlight. From suppliers to new trends to the best case studies, we’re featuring it all! […]

B+A News: Rad (and effective) Coachella & SXSW Marketing

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ROCK On!! This weekend wrapped up the first weekend of the 2015 Coachella Music Festival. As one of the biggest industry events of the year, the indie-rock fest drew hundreds or thousands of attendees. Ticket sales sold out within hours of being opened to the public. With one more weekend coming up, there are still THREE MORE DAYS of parties, music, debauchery and insanely awesome branding. While the music junkies are jamming out to electric […]

Most Effective Auto Premiums for Dealerships

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Are you to ‘Ford’, or is ‘Mercedes-Benz’ your vehicle of choice? According to a study by the Wall Street Journal, maintenance and repair are the major reasons why people choose one car company over another. Other factors include solid incentives, attention to detail, and customer care. For us, building loyal customers is all in the details. An auto dealership reached out to us for a solution with an issue they were having: getting referral business […]

Best Wedding Promo Items

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It’s officially wedding season! The start of Spring kicks off thousands of weddings across the country. With the thrill of planning a wedding comes the rush to get everything planned. From the dress to the cake to the dinner, there’s a lot to consider when it comes to planning a wedding. Like most things, we think it’s all in the details. At Brand+Aid we want to help you make your wedding the most memorable event […]

Top Hospital & Healthcare Promo Items

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If you’re in the healthcare or medical industry, we know how important your job is – you literally save lives everyday. The thought of purchasing promotional items and branding your clinic or hospital may be a bit daunting. 😉 Let us help! Let Brand+Aid help you find high-quality, innovative promo items to do the job; whether you’re hosting a career fair, need products for your team, or planning a big fundraiser event. We’ve got you […]

B+A’s Fave Retail Bags

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At Brand+Aid, we love totes – all kinds of totes. Tradeshow totes, retail totes, eco-totes, fully sublimated totes…the list goes on. The great news for us (and you!)? Not only are bags popular, they’re a tried-and-true promo product, that works. In fact, a tote bag averages 5,938 brand impressions throughout the course of its lifetime. If you’re looking for smart and cost-effective ways to utilize advertising dollars, promo products – and especially tote bags – […]

Top Resort & Hospitality Promo Items

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Temps are heating up and that means people are planning their spring break and summer vacation plans. For resorts and hotels, you have a huge opportunity to build brand loyalty with vacationers this season! If a hotel or resort exceeds customers expectations, you’ll have a client for life. Take Disney Resorts for example, their resorts have freakishly avid fans (have you ever tried to book a room in the Aulani resort in Hawaii? Booked years […]

Top 12 Promo Products to Bring to a Trade Show

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February is trade show month… well, not technically, but it’s the month when a lot of trade shows are held. From Vegas to local home-town shows, February is jam packed with trade shows. In fact, one of our favorite events of the year – Magic Marketplace Spring Show 2015 – is happening this month! While we love trade shows (they’re great for networking and meeting new connections) they can be exhausting. Anyone who’s trudged up […]

 
 
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