2017: A Year to Celebrate

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Although you may not all agree, 2017 was pretty freaking epic. So naturally, we want to take a moment to celebrate it! And while we know what you’re thinking – 2017 is so last year – we are of the firm belief that everything is better late than never. So because of that, we’d like to give a belated ode to some of the milestones that made the last year truly exceptional. Here’s a brief […]

Capturing the Millennial Market – A How To

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Millennials are a confusing bunch…and that’s coming from a group of Millennials! Their affinity for technology, disregard for conventional purchasing habits, and lack of brand loyalty have created a series of obstacles for many of today’s companies. Even still, their sheer population number and unparalleled purchasing power have proven they are a riddle worth solving. And while they are indeed a dynamic bunch with some unpredictable behaviors, studies have identified a series of consumer trends […]

Tricks of the Trade Show

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As the new year quickly approaches, so does everyone’s favorite time of the year…trade show season! Okay, so maybe trade shows aren’t exactly a source of excitement for most people, but they are an essential way to stay up-to-date on industry trends, foster customer relationships, and maybe even find a few tokens of inspiration. Let’s face it though, trade shows can be pretty dry–between the mandatory name tags and the fluorescent expo-center lighting, fostering an […]

Quality or Quantity? Which is the Best Choice in Promo Products?

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    At this point, the fight between quality v. quantity is an age-old battle. But these days, most people (including us) seem to generally agree; quality is the way to go. This post was originally supposed to compare quality v. quantity in promo products but after all the research done and everything we already know and believe, it’s hard to make a strong case to go for quantity. The main selling point with quantity […]

Brand+Aid’s Picks: The Top Promotional Tumblers for 2017

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At Brand+Aid we love promo products. Why? It’s simple; promotional products are a powerful business tool. From marketing to sales to HR, promo products help increase brand awareness, customer loyalty, and acquisition rates. In fact, a recent report by PPAI (Promotional Products Association International), found 9 of 10 customers report being able to recall the brand of a promotional product they receive. Additionally, 8 of 10 customers reported that their impressions of a brand positively changed […]

The Best Promotional Merchandise for Comic-Con 2017

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Get ready… Comic-Con International is back! The annual festival of the geeks (we sing it loud and proud) officially returns to the San Diego headquarters this July. Tickets for the comic-book-turned-film-festival officially go on sale next week. With tickets notoriously selling out in record time – 2016 badges sold out within 40 minutes – this year’s event is likely to draw huge crowds once again. For a branding and promotional products agency, Comic-Con is the […]

Decorated Apparel 101: What You Need to Know

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Apparel is one of the most popular promotional product verticals. In fact, wearables made up the single largest category in total spend for Promotional Products in 2015. Wearables accounted for 32% of total spend. To put that in comparison, the next largest category accounted for just 8%. Marketers, that should tell you something! Decorated apparel like branded t-shirts, hats, hoodies, beanies, shoes, and basically anything wearable, is a big deal. People love decorated apparel. Employees […]

How to Build The Best Company Culture Ever

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Let’s talk HR, the department in charge of hiring and retaining talent, training employees, and defining a company’s culture. This department is vital for a company’s success. Studies have shown that the better a company’s culture, the better employees perform. In fact, a Harvard Business Review article found that why we work, determines how well we work and that ‘why’ is company culture. The more companies are able to create a work environment surrounded around […]

Hi-Tech Promo Gadgets for 2016

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Hi-tech promo gadgets are the coolest promotional category for 2016. These unique tech products are being used daily by consumers because of their unique (and memorable!) user experience. They also hit on the cardinal rule of promo: hi-tech promo gadgets serve a useful purpose. These cool, innovative items are designed to make consumers lives easier. They’re the type of premium item consumers will use over and over and over again. Besides creating a unique user-experience […]

Project Overview: Muzik Custom Bags

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Hello there, Brand+Aid peeps! Today, we’re excited to share a recent project we did for one of our clients, Muzik. Founded in 2012, Muzik is an audio technology company focusing on hi-tech and hi-definition products. They are most well-known for their headphone line that connects wirelessly via bluetooth to users iPhone devices.  While Muzik has received funding from several high profile investors (to the tune of a cool $18 million), it was Twitter’s investment in […]

Brand+Aid featured in Beehive Startups

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  Happy Tuesday everyone! Check out this AWESOME feature on Brand+Aid and our very own Founder/CEO/#Bosslady Renya Nelson in Beehive Startups today!‪ We’re so proud of Ren and the entire Brand+Aid team. Eeek! 🙂 A few of our favorite points from the article include: Brands Have to Value Themselves:“We like working with brands who value their brand as much as we value ours,” says Renya Nelson, founder of Brand+Aid. “We’re pairing their brand with the best possible products. […]

Five Things Effective Brands Do

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Happy Groundhog day everyone! Today, we’re sharing Five Things Effective Brands Do, a new take on the branding advice first introduced by Denise Lee Yohn’s book, What Great Brands Do:The Seven Brand-Building Principles that Separate the Best from the Rest. As marketers, brand ambassadors, business owners, it’s important to continually analyze our brands for growth; to check in how our messages are resonating with audiences, to discover problem areas, and to see how we stack […]

Branded Food and Beverage Ideas!

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Did you know branded promotional food and beverage items are used as giveaways millions of times each year?Everyone loves getting treats! So, it’s no surprise when you think about it, branded goodies are a fast way to your client’s heart. Candy, food, and beverage items are a great way to make a huge impact in your events and activations. Whether you’re looking for a unique gift idea for an upcoming campaign or looking to create branded food packaging for […]

Connect Your Brand with Millennials

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Millennials are the next big thing. Whether you’re happy about that or not, it’s time to realize that according to the US Government the Millennial generation, roughly aged 20-35 and born between the years 1980 and 2000, comprise the largest age demographic in society today. Millennials now outnumber the baby boomers by a long shot and just surpassed Generation X; making the demographic a hugely desirable market for companies to target. By 2020, the highly-educated and most diverse […]

Get results with Custom Tech Promos!

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Interested in tech promos? Check out these customizable tech items for your brand! Whether you’re interested in creating an effective sales incentive like the case study below (5X the return rate?!) or looking to create branded tech items as company gifts, we’ve got you covered. Check out our current e-blast below and click here to shop custom tech promos now!

Promo Products for 2016 Presidential Election

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When it comes to getting your name out there during campaign season, promo items are a great tool for any politician to use. When people use a product with your name on it, they will remember you, and if they remember you, your chance of having their vote goes up. Some promo items will have a greater use than others, though, so let’s take a look at some of the most commonly used and most […]

Top 10 Most Inspiring Ads of the Year

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Last week wrapped up the epic Cannes Lions International Festival of Creativity, an awards show featuring the best, brightest, and most inspiring ads created by the advertising community in the past year. The festival praises creativity as one of the driving forces between business in inspiring change and good in the world. As branders ourselves, this festival is the creme de la creme; it’s the Grammy or Emmy of the marketing world (hence our obvious geek-out.) Mark our […]

A Brand+Aid Guide to Lead Nurturing

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Hey there, Brand+Aid blog readers! Today, we’re featuring one of our Brand+Aid team members, Andre. He’s discussing one of his biggest challenges – building relationships with potential clients. In other words, Lead Nurturing. As part of our Brand+Aid blog series, we’re giving each of our team members an opportunity to serve YOU, our clients and readers. We let them pick their topic and share advice, tips, and ideas to help you grow your brand. Read on […]

2015 Pride Festival

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  Over the weekend, Brand+Aid sponsored our first big event with a booth at PRIDE Salt Lake City. And, let me tell you, it was AMAZING! We had such a great time meeting people, connecting with other businesses, and showing support for the local community. Hailed as one of the go-to events of the year, Utah Pride 2015 is one of the largest LGBT events in the country. In fact, Salt Lake City has the […]

Branded Swag for the NBA Finals

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Last night the Golden State Warriors made history knocking out the Houston Rockets to advance to the NBA Finals. A feat the organization hasn’t done since 1975, exactly 40 years ago. The win sealed the match-up of every basketball lovers dream, the Warriors vs the Cavs, for the 2015 NBA title. And, no matter who you’re pulling for – the classic underdog story of the Warriors or the powerhouse that is Lebron James and the […]

Songs of the Week: April 27 – May 1

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Check it peeps! We’re here for another week of Brand+Aid’s Top 6 Songs for the Week. And, did you know you can listen to these songs on Spotify? Yep, that’s right, we’ve created our own Brand+Aid playlist with curated music from your fave marketeers and brand makers! April 27, 2015 – May 1, 2015 RENYA – Nice and Slow by Max Frost ANNIKA-  The Blacker The Berry by Kendrick Lamar ANDRE – Stromae by Papdotai […]

Brand+Aid’s Fave Songs for the Week

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Looking to kick your Monday into high gear or need some extra energy to get that pep in your step? Check out our curated list of Brand+Aid’s Fave Songs for the Week. We’re highlighting each member of the Brand+Aid Rescue Team’s favorite musical selections! And, we’re quite the diverse bunch; we like everything from The Rolling Stones to Tupac to T-Swift (hey – no judgements.) April 20, 2015 – April 24, 2015 1. RENYA – […]

B+A News: Rad (and effective) Coachella & SXSW Marketing

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ROCK On!! This weekend wrapped up the first weekend of the 2015 Coachella Music Festival. As one of the biggest industry events of the year, the indie-rock fest drew hundreds or thousands of attendees. Ticket sales sold out within hours of being opened to the public. With one more weekend coming up, there are still THREE MORE DAYS of parties, music, debauchery and insanely awesome branding. While the music junkies are jamming out to electric […]

Best Wedding Promo Items

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It’s officially wedding season! The start of Spring kicks off thousands of weddings across the country. With the thrill of planning a wedding comes the rush to get everything planned. From the dress to the cake to the dinner, there’s a lot to consider when it comes to planning a wedding. Like most things, we think it’s all in the details. At Brand+Aid we want to help you make your wedding the most memorable event […]

20 Awesome Real Estate Promos by Brand+Aid

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Spring is officially here! The weather is warming up, days are getting longer, and a growing economy all make this Spring the ideal time for homeowners to put their houses on the market. If you’re in the real estate business, you’re sure to be hosting open houses, meeting with new clients, and closing deals a lot in the coming months. We want you to get the most out of the resurging housing market and make […]

Top Hospital & Healthcare Promo Items

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If you’re in the healthcare or medical industry, we know how important your job is – you literally save lives everyday. The thought of purchasing promotional items and branding your clinic or hospital may be a bit daunting. 😉 Let us help! Let Brand+Aid help you find high-quality, innovative promo items to do the job; whether you’re hosting a career fair, need products for your team, or planning a big fundraiser event. We’ve got you […]

Top Resort & Hospitality Promo Items

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Temps are heating up and that means people are planning their spring break and summer vacation plans. For resorts and hotels, you have a huge opportunity to build brand loyalty with vacationers this season! If a hotel or resort exceeds customers expectations, you’ll have a client for life. Take Disney Resorts for example, their resorts have freakishly avid fans (have you ever tried to book a room in the Aulani resort in Hawaii? Booked years […]

Brand+Aid’s Picks: Trade Show Totes

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Check out our favorite tote bags to help your brand score thousands of brand impressions! Looking to get your brand and business into the popular and growing (to the tune of 19-billion-dollar industry according to industry stats) promo industry? One of the best promo products to start with is the tote bag. The tote is a tried-and-true promo product, that works. In fact, a tote bag averages 5,938 brand impressions throughout the course of its […]

St. Patrick’s Day Swag!

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Top Promo Products for St. Paddy’s Day with Brand+Aid! Feeling the luck of the Irish? Your brand and you should be; with St. Patrick’s Day coming up in March, you have a few weeks to get prepped for the big celebration. From bar crawls to city festivals to local parades, you have a huge opportunity to get your brand in front of your clients and network. Events like St. Paddy’s Day equal hundreds of brand […]

Top Promo Products for Valentine’s Day 2015

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Let Brand+Aid Promos Help You Build Brand Love this Valentine’s Day! We’re all about spreading the love this Valentine’s Day. From clients to partner companies to employees, share your branded love with all the people who make your business rock. The best part about branded  swag? Not only are you creating awesome products people will keep and use (with your brand on them), your building your brand and creating an extension of your marketing plan. From […]

 
 
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