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Tricks of the Trade Show

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As the new year quickly approaches, so does everyone’s favorite time of the year…trade show season! Okay, so maybe trade shows aren’t exactly a source of excitement for most people, but they are an essential way to stay up-to-date on industry trends, foster customer relationships, and maybe even find a few tokens of inspiration. Let’s face it though, trade shows can be pretty dry–between the mandatory name tags and the fluorescent expo-center lighting, fostering an […]

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Oktoberfest 2018: Top Promotional Glassware

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  Oktoberfest is the world´s largest folk festival. Though it has its roots in Germany, Oktoberfest is celebrated with gusto throughout America and many other parts of the world. In fact, the festival is so popular that October has become synonymous with Oktoberfest. After all, what’s not to love about a festival celebrating German food, culture, and BEER! Among the many attractions that Oktoberfest brings, the “liquid gold” is probably the most important. During the […]

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Brand+Aid’s Picks: The Top Promotional Tumblers for 2017

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At Brand+Aid we love promo products. Why? It’s simple; promotional products are a powerful business tool. From marketing to sales to HR, promo products help increase brand awareness, customer loyalty, and acquisition rates. In fact, a recent report by PPAI (Promotional Products Association International), found 9 of 10 customers report being able to recall the brand of a promotional product they receive. Additionally, 8 of 10 customers reported that their impressions of a brand positively changed […]

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The Power of Packaging

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  Branded promotional products are an incredibly effective way for businesses to connect with target markets. In addition to curating the best (and coolest!) products in the industry, our team at Brand+Aid works with top packaging experts to offer clients retail-quality promotions. Creating high quality premiums from concept to packaging increases the overall value and effectiveness of marketing campaigns. One of our favorite partners is OrigAudio. They create innovative tech products and smartly designed premium […]

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The Coolest Promo Ideas for Festival Season

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It’s that time of year — festivals and conferences are just around the corner. As the weather starts to warm up so do the marketing activations. From the start of festival season to tech conferences, the coming months are some of the biggest opportunities for marketers to engage consumers and build brand recognition. This year, events like SXSW and Coachella will feature even more interactive opportunities for brands to connect with consumers. In today’s post, […]

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The Cannabis Potential: Crafting Promo Products to Tap into the $6.9 Billion Industry

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According to a report by ArcView Research, the cannabis industry is one of the fastest growing industries. Last year sales totaled $6.9 billion and are expected to reach $35 billion, if legalized on the federal level, by year 2020. Those are some high sales (get it?) To put that in comparison, the NFL generates annual sales of $10 billion yearly. That means the cannabis industry is set to outpace the NFL in revenue in just […]

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The Coolest Sustainable Products From Sneakers to Promos

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Sustainable products are not just good for the environment, they’re also good for business. A report from the Natural Marketing Institute (NMI), a strategic consulting firm specializing in health and wellness, recently found that 58% of consumers are more likely to purchase products from a company that says they are mindful of environmental impact. In fact, a new demographic of consumers dubbed ‘Cultural Creatives’ from respected sociologist Paul H. Ray and psychologist Sherry Ruth Anderson […]

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5 Brands Successfully Using Virtual Reality in Marketing

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Dubbed the ‘Coolest Tech Gift for Christmas 2016’ by the Huffington Post, virtual reality goggles are transporting consumers to new virtual worlds and creating unprecedented opportunities for applications in promotional marketing and branding. While the promotional products marketplace has offered advertisers the use of virtual reality-type technology since early last year, the technology is set to takeoff with marketers in 2017. Largely because consumers no longer wonder what virtual reality goggles are, instead they wonder […]

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Top Events for Q2 2016

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Are you ready for Q2 events in?! Believe it or not, we’re already entering the second quarter of 2016! This year is whooshing by faster than Donald Trump’s hair in a wind storm (shazooooom went the combover). As we’re getting ready to prep for the coming months, we’ve compiled a list of the top of events to check out in 2016. If you’re a marketer or an agency looking to connect with mainstream client bases, these […]

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Hi-Tech Promo Gadgets for 2016

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Hi-tech promo gadgets are the coolest promotional category for 2016. These unique tech products are being used daily by consumers because of their unique (and memorable!) user experience. They also hit on the cardinal rule of promo: hi-tech promo gadgets serve a useful purpose. These cool, innovative items are designed to make consumers lives easier. They’re the type of premium item consumers will use over and over and over again. Besides creating a unique user-experience […]

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Project Overview: Muzik Custom Bags

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Hello there, Brand+Aid peeps! Today, we’re excited to share a recent project we did for one of our clients, Muzik. Founded in 2012, Muzik is an audio technology company focusing on hi-tech and hi-definition products. They are most well-known for their headphone line that connects wirelessly via bluetooth to users iPhone devices.  While Muzik has received funding from several high profile investors (to the tune of a cool $18 million), it was Twitter’s investment in […]

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Why Promo Items Matter to Your Brand

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Why do swag items matter to your brand? It’s just pens, t-shirts, and totes, right? WRONG! Swag items or premiums can be an effective branch of your marking department if used correctly. This article f Ranging from mugs, notepads, water bottles, bags and more, swag is a term for branded promotional merchandise or products given away as gifts or “freebies.” When planned and used effectively, swag can be an impactful marketing tool that supports brand awareness […]

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Brand+Aid featured in Beehive Startups

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  Happy Tuesday everyone! Check out this AWESOME feature on Brand+Aid and our very own Founder/CEO/#Bosslady Renya Nelson in Beehive Startups today!‪ We’re so proud of Ren and the entire Brand+Aid team. Eeek! 🙂 A few of our favorite points from the article include: Brands Have to Value Themselves:“We like working with brands who value their brand as much as we value ours,” says Renya Nelson, founder of Brand+Aid. “We’re pairing their brand with the best possible products. […]

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Five Things Effective Brands Do

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Happy Groundhog day everyone! Today, we’re sharing Five Things Effective Brands Do, a new take on the branding advice first introduced by Denise Lee Yohn’s book, What Great Brands Do:The Seven Brand-Building Principles that Separate the Best from the Rest. As marketers, brand ambassadors, business owners, it’s important to continually analyze our brands for growth; to check in how our messages are resonating with audiences, to discover problem areas, and to see how we stack […]

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Branded Food and Beverage Ideas!

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Did you know branded promotional food and beverage items are used as giveaways millions of times each year?Everyone loves getting treats! So, it’s no surprise when you think about it, branded goodies are a fast way to your client’s heart. Candy, food, and beverage items are a great way to make a huge impact in your events and activations. Whether you’re looking for a unique gift idea for an upcoming campaign or looking to create branded food packaging for […]

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Top Stadium Giveaways and Merchandise for 2016

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With Super Bowl 50 coming up in a few weeks, we’re sharing our top stadium giveaways and merchandise for marketers in 2016! Check out the items below for great ideas to connect with clients and sports-lovers everywhere! And, did you know this is the first year the iconic sporting event is ditching it’s roman numerals? Yep, looks like the Super Bowl committee is doing some rebranding itself. Want to create branded merchandise for your brand? Contact us […]

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Songs of the Week: 9/14 – 9/18

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Brand+Aid music-lovers, rejoice! We have another list of amazing tunes to check out this week. While our team’s taste in music is about as different as Justin Beiber is to Afrojack is to Gorillaz, our Brand+Aid Top Songs Playlist, found and easily accessibly via Spotify, is about as amazing as it gets. Your inner music-loving soul will thank you for taking a listen. Don’t blame us if you find yourself playing the list over and […]

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Get results with Custom Tech Promos!

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Interested in tech promos? Check out these customizable tech items for your brand! Whether you’re interested in creating an effective sales incentive like the case study below (5X the return rate?!) or looking to create branded tech items as company gifts, we’ve got you covered. Check out our current e-blast below and click here to shop custom tech promos now!

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Promo Products for 2016 Presidential Election

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When it comes to getting your name out there during campaign season, promo items are a great tool for any politician to use. When people use a product with your name on it, they will remember you, and if they remember you, your chance of having their vote goes up. Some promo items will have a greater use than others, though, so let’s take a look at some of the most commonly used and most […]

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Craft Lake City

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Craft Lake City is a charity organization dedicated to supporting local Salt Lake City artists and crafters of all types. Founded by Angela H. Brown, editor and publisher at SLUG Magazine, the organization strives to support Salt Lake City artists who create any sort of handmade items or art. They are very focused on local artists, entertainers, businesses, and suppliers and work diligently to build up the Utah arts community. Every year, Craft Lake City […]

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Get Your Game On

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Gaming Conventions and Top Products for Gamers   by Delaney Nye With the first ever Salt Lake Gaming Con coming up next weekend, I decided to turn my attention to gaming conventions and gamers in general. By now, everyone who doesn’t live under a rock knows about at least one Comic Con, but gaming conventions are constantly stepping up their game and getting more popular too. Obviously, some gaming cons are more popular (and more […]

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Songs of the Week: 7/6 – 7/10

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Hope you all had a great 4th of July weekend! We sure did, and we’re carrying our excitement and momentum from all the celebrating into the work week. Besides being fanatic about promotional items, we also LOVE music (who doesn’t?!) That’s why every week we feature our Brand+Aid team members favorite songs of the week.  Check out our team’s fave songs below! And, want to listen to the most epic playlist of all time? Check out the […]

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A Brand+Aid Guide to Lead Nurturing

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Hey there, Brand+Aid blog readers! Today, we’re featuring one of our Brand+Aid team members, Andre. He’s discussing one of his biggest challenges – building relationships with potential clients. In other words, Lead Nurturing. As part of our Brand+Aid blog series, we’re giving each of our team members an opportunity to serve YOU, our clients and readers. We let them pick their topic and share advice, tips, and ideas to help you grow your brand. Read on […]

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2015 Pride Festival

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  Over the weekend, Brand+Aid sponsored our first big event with a booth at PRIDE Salt Lake City. And, let me tell you, it was AMAZING! We had such a great time meeting people, connecting with other businesses, and showing support for the local community. Hailed as one of the go-to events of the year, Utah Pride 2015 is one of the largest LGBT events in the country. In fact, Salt Lake City has the […]

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POINT OF VIEW: KATIE

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Today, we’re launching a new element to the Brand+Aid blog; the Brand+Aid Point of View, or POV for short. Think of it like a Brand+Aid team member takeover. Each month, we’re letting a different member of the Brand+Aid team share their life hacks, philosophies, general thoughts, and interests. We hope this allows you to get to know our Brand+Aid team in a closer and more personal way. This week we’re featuring Katie our Marketing Specialist […]

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Brand+Aid’s Fave Songs for the Week

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Looking to kick your Monday into high gear or need some extra energy to get that pep in your step? Check out our curated list of Brand+Aid’s Fave Songs for the Week. We’re highlighting each member of the Brand+Aid Rescue Team’s favorite musical selections! And, we’re quite the diverse bunch; we like everything from The Rolling Stones to Tupac to T-Swift (hey – no judgements.) April 20, 2015 – April 24, 2015 1. RENYA – […]

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Most Effective Auto Premiums for Dealerships

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Are you to ‘Ford’, or is ‘Mercedes-Benz’ your vehicle of choice? According to a study by the Wall Street Journal, maintenance and repair are the major reasons why people choose one car company over another. Other factors include solid incentives, attention to detail, and customer care. For us, building loyal customers is all in the details. An auto dealership reached out to us for a solution with an issue they were having: getting referral business […]

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Top Hospital & Healthcare Promo Items

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If you’re in the healthcare or medical industry, we know how important your job is – you literally save lives everyday. The thought of purchasing promotional items and branding your clinic or hospital may be a bit daunting. 😉 Let us help! Let Brand+Aid help you find high-quality, innovative promo items to do the job; whether you’re hosting a career fair, need products for your team, or planning a big fundraiser event. We’ve got you […]

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Best-Priced Promo T-Shirts

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Who loves t-shirts? Everyone. The tried-and-true tee is one of the most versatile pieces of clothing. Worn dressed up or down, a t-shirt is a staple that everyone needs. From events to giveaways to store merchandise, people love getting a free t-shirt; that’s one reason branded t-shirts are one of the top promo products in the industry. Not only do people love getting free merch, t-shirts are one of the most effective promo products. The […]

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Our Favorite Promo Products for Festivals!

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It’s Festival Season – are you ready? Brand+Aid is! We want to help you make the most out of your Brand impressions. Spring Equinox officially kicks off on March 20th! With the change of the seasons comes the start of Festival season and the opportunity to get in front of thousands of young influencers and scene makers. According to a study by the U.S. Government, Millennials (the generation that’s currently aged 18-30) now represents the […]

 
 
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