Fitness Promo Products: A Guaranteed Win

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In the age of yoga pants and fitness trackers, it’s no doubt that health and wellness is king. Around the world, people are embracing the move toward healthier, happier lives and many leading companies are encouraging employees to eat better, move more, and take care of their mental wellbeing. And while fitness primarily benefits the individual, a healthy workforce can pay dividends in the long-run. In an Aflac study and Forbes article on workplace benefits, […]

Eco-Friendly Event Planning – A How To

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Going green was once a trendy notion, embraced by a select number of niche companies. Today, the adoption of eco-friendly practices extends to the world’s largest corporations – even companies like McDonald’s have pledged themselves to the sustainability movement! What’s more, is that many companies are taking these green standards into account when planning their big events. From nixing plastic straws to utilizing compostable paper, branded activations and events are going green in a number […]

2017: A Year to Celebrate

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Although you may not all agree, 2017 was pretty freaking epic. So naturally, we want to take a moment to celebrate it! And while we know what you’re thinking – 2017 is so last year – we are of the firm belief that everything is better late than never. So because of that, we’d like to give a belated ode to some of the milestones that made the last year truly exceptional. Here’s a brief […]

Hot New Trends in Promo 2018

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Every January, the promo world comes together at the annual PPAI conference in Las Vegas to showcase the latest and greatest promotional merchandise. For suppliers, the conference is an opportunity to show off best-sellers and unveil hot new products. For us, the conference is an opportunity to scout out the latest trends, see who’s doing what, and take note of emerging technology. Basically, it’s our time to totally geek out over branded merch. And while […]

Pantone Says: Ultra Violet

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Every December, Pantone designates one color to reign as Color of the Year for the next 12 months. 2018’s chosen hue? Ultra Violet. A color that represents inventiveness, imagination, and the incomprehensible futures, galaxies, and possibilities that lay ahead and beyond. As Pantone points out, this deep shade of purple has always been associated with unconventional artistry, deeper meaning, and a need for individuality. Strikes a chord in today’s society, right? That’s because the color […]

Capturing the Millennial Market – A How To

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Millennials are a confusing bunch…and that’s coming from a group of Millennials! Their affinity for technology, disregard for conventional purchasing habits, and lack of brand loyalty have created a series of obstacles for many of today’s companies. Even still, their sheer population number and unparalleled purchasing power have proven they are a riddle worth solving. And while they are indeed a dynamic bunch with some unpredictable behaviors, studies have identified a series of consumer trends […]

Tricks of the Trade Show

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As the new year quickly approaches, so does everyone’s favorite time of the year…trade show season! Okay, so maybe trade shows aren’t exactly a source of excitement for most people, but they are an essential way to stay up-to-date on industry trends, foster customer relationships, and maybe even find a few tokens of inspiration. Let’s face it though, trade shows can be pretty dry–between the mandatory name tags and the fluorescent expo-center lighting, fostering an […]

A Year in Rewind–The Best Projects of 2017

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For most people, December is a time of reflection–a time to look back and assess this year’s growth, reminisce on noteworthy experiences, and perhaps revisit the resolutions you haven’t bothered to think about since April. For us here at Brand+Aid, we use it as a time to look back on some of the amazing clients and kick-ass projects that have made this year–and every year, for that matter–so special. From new clients to old veterans, […]

Who Runs the World?

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Brand+Aid’s Take on Women in Business and Why it Matters Did you know that Brand+Aid is a woman-owned business? Yep, in fact, we’re even certified and registered with the Women’s Business Enterprise National Council (WBENC), which puts us in the company of some of the best and most prestigious companies in the world. We’re proud to be woman-owned, and in today’s blog post, we explore just how important and cool it is to be a […]

The Best Promotional Merchandise for Comic-Con 2017

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  Get ready… Comic-Con International is back! The annual festival of the geeks (we sing it loud and proud) officially returns to the San Diego headquarters this July. Tickets for the comic-book-turned-film-festival officially go on sale next week. With tickets notoriously selling out in record time – 2016 badges sold out within 40 minutes – this year’s event is likely to draw huge crowds once again. For a branding and promotional products agency, Comic-Con is […]

Go Green for Pantone’s Color of the Year

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Each year Pantone, the world’s leading color experts, assigns a specific color to reflect on the current cultural climate and state of society. The selected color influences everything from design trends to fashion to… you guessed it, promotional products and marketing campaigns. The official color for 2017 is Greenery, specifically Pantone color number 15-0343. This particular shade of lush green-yellow represents a return to nature, to our roots, and to clarity in focus. Quite contrary […]

The Power of Packaging

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  Branded promotional products are an incredibly effective way for businesses to connect with target markets. In addition to curating the best (and coolest!) products in the industry, our team at Brand+Aid works with top packaging experts to offer clients retail-quality promotions. Creating high quality premiums from concept to packaging increases the overall value and effectiveness of marketing campaigns. One of our favorite partners is OrigAudio. They create innovative tech products and smartly designed premium […]

The Buying Process: Creating Custom Hats and Headwear

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Today, we’re highlighting the process of creating custom headwear. From sourcing the correct product to understanding which imprints are workable, we’re reviewing every step to take you from idea to conception. If you’ve ever wanted to know the process behind custom headwear (and seriously, who doesn’t?), now’s your chance! Before we dive into the process, let’s take a moment to understand the various reasons why someone might be interested in custom headwear. Hats and beanies […]

The Coolest Promo Ideas for Festival Season

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It’s that time of year — festivals and conferences are just around the corner. As the weather starts to warm up so do the marketing activations. From the start of the festival season to tech conferences, the coming months are some of the biggest opportunities for marketers to engage consumers and build brand recognition. This year, events like SXSW and Coachella will feature even more interactive opportunities for brands to connect with consumers. In today’s […]

The Cannabis Potential: Crafting Promo Products to Tap into the $6.9 Billion Industry

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According to a report by ArcView Research, the cannabis industry is one of the fastest growing industries. Last year sales totaled $6.9 billion and are expected to reach $35 billion, if legalized on the federal level, by year 2020. Those are some high sales (get it?) To put that in comparison, the NFL generates annual sales of $10 billion yearly. That means the cannabis industry is set to outpace the NFL in revenue in just […]

The Best in New Promo Tech for 2017

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It’s here! Our list of the coolest new tech promos for 2017 is live!  Every year in early January the Brand+Aid team heads to Vegas to check out the coolest new promotional products. We scour the Mandalay Bay’s nearly 100,000 square feet of tradeshow exhibits in search of innovative new product ideas for our clients. One of the most inventive areas to check out is tech promo, and this year did not disappoint. When the […]

Build Brand Evangelists with Custom Promo Kits

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Creating a loyal base of brand evangelists to promote your company is one of the best ways to build your brand. So, what exactly is a Brand Evangelist? According to Forbes, a brand evangelist is someone who is a true fan of your brand, someone who believes in your product or services so fervently that he or she aggressively promotes it. Smart brands build evangelists of their employees and their consumers. One of the best […]

The Coolest Sustainable Products From Sneakers to Promos

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Sustainable products are not just good for the environment, they’re also good for business. A report from the Natural Marketing Institute (NMI), a strategic consulting firm specializing in health and wellness, recently found that 58% of consumers are more likely to purchase products from a company that says they are mindful of environmental impact. In fact, a new demographic of consumers dubbed ‘Cultural Creatives’ from respected sociologist Paul H. Ray and psychologist Sherry Ruth Anderson […]

5 Brands Successfully Using Virtual Reality in Marketing

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Dubbed the ‘Coolest Tech Gift for Christmas 2016’ by the Huffington Post, virtual reality goggles are transporting consumers to new virtual worlds and creating unprecedented opportunities for applications in promotional marketing and branding. While the promotional products marketplace has offered advertisers the use of virtual reality-type technology since early last year, the technology is set to takeoff with marketers in 2017. Largely because consumers no longer wonder what virtual reality goggles are, instead they wonder […]

Project Overview: Muzik Custom Bags

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Hello there, Brand+Aid peeps! Today, we’re excited to share a recent project we did for one of our clients, Muzik. Founded in 2012, Muzik is an audio technology company focusing on hi-tech and hi-definition products. They are most well-known for their headphone line that connects wirelessly via bluetooth to users iPhone devices.  While Muzik has received funding from several high profile investors (to the tune of a cool $18 million), it was Twitter’s investment in […]

Brand+Aid featured in Beehive Startups

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  Happy Tuesday everyone! Check out this AWESOME feature on Brand+Aid and our very own Founder/CEO/#Bosslady Renya Nelson in Beehive Startups today!‪ We’re so proud of Ren and the entire Brand+Aid team. Eeek! 🙂 A few of our favorite points from the article include: Brands Have to Value Themselves:“We like working with brands who value their brand as much as we value ours,” says Renya Nelson, founder of Brand+Aid. “We’re pairing their brand with the best possible products. […]

Brand Your Space with Top Office Merch for 2016

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Are you one of those people that loves pens? Is an office supply store your happy place? We totally get it; we’re the same kind of people. We love branded office supplies and office-related promotional items. In fact, branding really cool office merch is our jam. It’s what we do all day every day and we love it. If you’re ready to update your space with new branded office merchandise, you’ve come to the right place, and now’s the perfect […]

Hot Summer Promo Items for 2016

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Ready for the summer?! We’ve got so much love for the sun, we can hardly wait for long, hot summer days. To get you started on marketing for the new season, we’ve curated a list of our favorite summer premiums – from sunglasses to water bottles to beach towels to lip balm – we have everything you need to celebrate summer’s arrival. For the marketing pros out there, these are the top products your clients […]

Top Branded Sportswear Apparel

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When we think of branded sportswear, we think of innovative fabrics designed to be sweat-resistant and customizable options like full color sublimation and pantone matched logos. Our top branded sportswear apparel items are a collection of curated gym clothes and activewear. Designed with a wide range of athletic disciplines in mind, it features a progressive set of  athletic tops, bottoms, hoodies, beanies, arm sleeves, and lettermen jackets. Want to create branded sportswear merchandise for your team or […]

The Best Promo Uniforms for 2016

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Looking for the best promo uniforms for 2016? Whether you’re looking for the most unique, cool, new branded gear for events and activations or simply looking for team wear for your brand or company reps, Brand+Aid has you covered! We specialize in branded merchandise, uniform programs and custom apparel creation. Check out our top picks for the best promo uniforms for 2016 below. Need help making your uniform idea a reality? Shoot us an email […]

100 Emerging Cultural Trends to Watch in 2016

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In order to maintain a competitive edge in the market, companies must remain “hip” and “cool” with their target audience. Jami Oetting on HubSpot Blogs reminds us of the importance of keeping up with the trends of our ever-changing society. They give us a glance into trends to consider for 2016. Things are moving quickly — so fast that a trend is over before you’ve even had a chance to catch up. (Did you miss your chance […]

The Top Events in 2015

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Today we’re highlighting the top influential events and live marketing experiences in the United States. These events feature the largest brands in the world and the most innovative event production ideas to date. From huge events that happen every year like the Super Bowl to the launch of Apple’s worldwide products to newer up-and-coming events like the New York Fashion’s Week: Mens, we’re featuring a list of the best events of 2015 thus far. These events are curated […]

Connect Your Brand with Millennials

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  Millennials are the next big thing. Whether you’re happy about that or not, it’s time to realize that according to the US Government the Millennial generation, roughly aged 20-35 and born between the years 1980 and 2000, comprise the largest age demographic in society today. Millennials now outnumber the baby boomers by a long shot and just surpassed Generation X; making the demographic a hugely desirable market for companies to target. By 2020, the highly-educated and most […]

Brand+Aid Songs of the Week

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  Happy Monday everyone! The Brand+Aid team has a fresh new selection of songs to help you pump up the jam and tackle the work week! Check out our top song pics for the week below, and listen to our entire playlist on Spotify here. Renya – New West by Tin Hat Andre – I Don’t Want to Talk About It by Rod Stewart Katie – Barcelona Fantasy by The Bambinos Annika – Come Fly […]

Get results with Custom Tech Promos!

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Interested in tech promos? Check out these customizable tech items for your brand! Whether you’re interested in creating an effective sales incentive like the case study below (5X the return rate?!) or looking to create branded tech items as company gifts, we’ve got you covered. Check out our current e-blast below and click here to shop custom tech promos now!

Promo Products for 2016 Presidential Election

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When it comes to getting your name out there during campaign season, promo items are a great tool for any politician to use. When people use a product with your name on it, they will remember you, and if they remember you, your chance of having their vote goes up. Some promo items will have a greater use than others, though, so let’s take a look at some of the most commonly used and most […]

Craft Lake City

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Craft Lake City is a charity organization dedicated to supporting local Salt Lake City artists and crafters of all types. Founded by Angela H. Brown, editor and publisher at SLUG Magazine, the organization strives to support Salt Lake City artists who create any sort of handmade items or art. They are very focused on local artists, entertainers, businesses, and suppliers and work diligently to build up the Utah arts community. Every year, Craft Lake City […]

Brand+Aid’s Songs of the Week: July 27 – July 30

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Happy Monday everyone! Can you believe today starts the last week of July? With only one month left to celebrate Summer, we’ve selected our top song picks specifically for getting your summer groove on. Besides loving branding promotional merchandise, we love all things music and culture. That’s why every week we feature our Brand+Aid team members favorite songs of the week. Check out our team’s fave songs below! Want more Brand+Aid in your life? Check out the […]

Top 10 Most Inspiring Ads of the Year

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Last week wrapped up the epic Cannes Lions International Festival of Creativity, an awards show featuring the best, brightest, and most inspiring ads created by the advertising community in the past year. The festival praises creativity as one of the driving forces between business in inspiring change and good in the world. As branders ourselves, this festival is the creme de la creme; it’s the Grammy or Emmy of the marketing world (hence our obvious geek-out.) Mark our […]

Songs of the Week: June 29 – July 3

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Can you believe June is almost over? It’s crazy how fast summer is flying by, right?! At Brand+Aid, we want to encourage you to take a moment to stop, breath in the warm summer air, and listen to some awesome tunes. That’s why every week we feature our Brand+Aid team members favorite songs of the week. We hope our song picks inspire you, motivate you, and encourage you to kick ASS this week! And, if […]

Songs of the Week: June 23 – June 26

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Happy Monday everyone! Today, we’re featuring another episode of our favorite songs of the week. This series is designed to get you pumped and energized to tackle your weekly to-do list. From Alanis Morisette (come to my windowwwwwwwww) to Snoop Lion singing about peaches, we’ve got you covered in the musical spectrum. And, make sure to check out our entire Brand+Aid playlist hosted on Spotify. Top picks of the week: Katie F – “Ironic” by […]

2015 Pride Festival

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  Over the weekend, Brand+Aid sponsored our first big event with a booth at PRIDE Salt Lake City. And, let me tell you, it was AMAZING! We had such a great time meeting people, connecting with other businesses, and showing support for the local community. Hailed as one of the go-to events of the year, Utah Pride 2015 is one of the largest LGBT events in the country. In fact, Salt Lake City has the […]

Song of the Week: June 8 – June 12

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  Happy Monday everyone! This week, we’re adding our Brand+Aid team’s fave new songs to our amazing Brand+Aid playlist. Yeah, we’re pretty confident that you’ll love the playlist, enough so that we’ve self-dubbed it THE BEST PLAYLIST IN THE ENTIRE UNIVERSE. From Kendrick Lamar to the Ramones to John Legend, we’ve curated a playlist that’ll help you pump up the jam on your Monday. So, open Spotify, and check it out the entire playlist and the new songs we’ve added […]

Branded Swag for the NBA Finals

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Last night the Golden State Warriors made history knocking out the Houston Rockets to advance to the NBA Finals. A feat the organization hasn’t done since 1975, exactly 40 years ago. The win sealed the match-up of every basketball lovers dream, the Warriors vs the Cavs, for the 2015 NBA title. And, no matter who you’re pulling for – the classic underdog story of the Warriors or the powerhouse that is Lebron James and the […]

Songs of the Week: May 18 – 22

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Brand+Aid’s Fave Songs for the Week May 18 – May 22 Happy Monday everyone! One of our favorite parts of the week is creating our team playlist to pump up YOUR week. This week we’re bringing you a little bit of everything – we’ve got slow jams, some hip hop, and folk music so folk-sy even the most die-hard Bluegrass fans will adore it. So, need a caffeine boost for your Monday afternoon? Instead of […]

Most Effective Auto Premiums for Dealerships

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Are you to ‘Ford’, or is ‘Mercedes-Benz’ your vehicle of choice? According to a study by the Wall Street Journal, maintenance and repair are the major reasons why people choose one car company over another. Other factors include solid incentives, attention to detail, and customer care. For us, building loyal customers is all in the details. An auto dealership reached out to us for a solution with an issue they were having: getting referral business […]

We Heart The Earth!

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Celebrate Earth Day with These Eco Products Curated by Brand+Aid Earth Day is coming up! Is your brand ready to celebrate the wonderful world we live in? Each year on April 22, the world unites to pay tribute to the Earth. From parades to awareness rallies to local races like 5K-to-10K’s, communities come together to keep our planet healthy and clean. Your brand can join the eco-movement by using green and ethically sourced, recycled, and […]

B+A’s Fave Retail Bags

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At Brand+Aid, we love totes – all kinds of totes. Tradeshow totes, retail totes, eco-totes, fully sublimated totes…the list goes on. The great news for us (and you!)? Not only are bags popular, they’re a tried-and-true promo product, that works. In fact, a tote bag averages 5,938 brand impressions throughout the course of its lifetime. If you’re looking for smart and cost-effective ways to utilize advertising dollars, promo products – and especially tote bags – […]

Top Resort & Hospitality Promo Items

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Temps are heating up and that means people are planning their spring break and summer vacation plans. For resorts and hotels, you have a huge opportunity to build brand loyalty with vacationers this season! If a hotel or resort exceeds customers expectations, you’ll have a client for life. Take Disney Resorts for example, their resorts have freakishly avid fans (have you ever tried to book a room in the Aulani resort in Hawaii? Booked years […]

Cool March Madness Promo Items with Brand+Aid

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5.9 Million people participate in a bracketed March Madness contest every year. 5.9 Million! That’s a whole lotta basketball watching going on. In fact, a recent article by Fortune magazine estimated that people spend 664 Million hours watching the tournament. How can your brand engage with the millions of people following the tournament?  Whether you’re hosting a contest, office party, or sponsoring an event. You want to connect your brand with the fun and exciting […]

 
 
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