Your Guide to Business Gifting: The When of Business Gifting (Part 1)

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Business gifting can be a daunting task. Thinking of the perfect gift to give your employees, customers or clients can take a lot of thought and planning (and may make you want to pull your hair out a little), but it is extremely beneficial to your business. Since business gifting can be such a stressful task, we want to give you all the help we can. We have come up with a guide to help you with your business gifting broken down into three parts: “The WHEN of Business Gifting”, “The WHY of Business Gifting”, and “The WHAT of Business Gifting”. So, let’s dive in and get started with the WHEN of business gifting.

The WHEN of business gifting is not just about finding the best time to give your gifts but also making sure your gift is out the door and received when intended. The WHEN of business gifting is all about planning ahead and giving yourself enough time so that no matter WHAT you’re giving and WHEN you’re giving it, everything works out silky smooth.

Most people probably feel like gift giving is only for the holiday season or the end of the year, but business gifting should happen year-round to show your appreciation to customers and keep you at the top of clients’ minds. Gift giving is incredibly powerful and we’re here to help you simplify the process. Whether you’re gifting a holiday gift, something to celebrate an employee milestone, a client anniversary, or something to simply say ‘thank you’, there are times throughout the year that sending gifts are more than appropriate and will be well received.

Part 3 of this gifting series will go into more detail regarding the WHAT of business gifting, but what you give may vary depending on the time it is given, the WHEN. There is a wide range of WHEN for business gifting that may have an impact on the WHAT you decide to give.

Step 1: Make Sure Your Gift is Received On Time

Making sure your gift arrives on-time or ahead of time is priority number one. If a gift is intended to be received on a client’s birthday, it won’t have the same impact if it shows up even one day after their birthday. Plan ahead and make sure that you have plenty of time for the production and the shipping of the gift.

  • Production – The time it takes for the production of a product can vary. Custom apparel is going to take longer than a notebook with your company logo on it. Earmark 10 business days for production.
  • Shipping – Make sure you’re aware that shipping times vary from state to state. For example, ground shipping from California to New York takes 5 business days. Expediting shipping is costly and can really add up. UPS has an easy tool to help you determine how long something will take to get to another state:

Step 2: Celebrate Your Client!

There are so many reasons to recognize your clients. Here are a few of the top occasions to celebrate and promo ideas that pair perfectly:

  • Birthday and Anniversary Programs
  • Holiday Gifts
  • Thank You Gifts
  • New Baby
  • New Job
  • Employee Recognition
  • Announcements about Meeting and Conventions
  • Corporate Events
  • Sales Follow Up
  • Seasonal Check-Ins!

As you can see, the WHEN of business gifting is very important to consider. With the amount of planning and time that can go into business gifting, it’s important it is not necessarily a bad idea to think about it and start planning months in advance. As you decide WHEN to give and make sure that what you give arrives on time everything will work out silky smooth and you won’t run into any problems along the way.

The experts at Brand Aid are here to make sure this gifting is easy! Contact us today to set-up a gifting consultation and we’ll do all the heavy lifting: (323) 800-2241 or email us at

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