Beverage brands are notorious for their experiential marketing campaigns and attention-grabbing activations. From having John Legend perform to elaborate hot air balloon dinners, we love BizBash’s list of the best beverage marketing campaigns. If you’re planning your next event, check out these clever ideas from the likes of Pepsi Limon, Captain Morgan, and Stella Artois.
Pepsi’s launch of it’s new lemon and lime inspired beverage, Pepsi Limon, kicked off with a festive event in Marina Del Rey, California. The event featured La Santa Cecilia, the Mexican-American band based out of Los Angeles, performing on a floating boat. The entire event theme was surrounded around latin culture and featured free Pepsi, a nacho bar, and other delicious entrees.
For it’s new ‘Host Beautifully’ campaign, Stella Artois showed guests just that – how to host beautifully. Guests were serenaded by Grammy-winner John Legend, dined on long farm-style tables with all white decor while hot air balloons balanced out the serene backdrop. That’s an event guests will be talking about for years.
Captain Morgan launched their new fruity rum flavors with beautiful floral arrangements in hollowed out fruit. Each table had different fruit, to underscore the new flavored liquor. The photo below shows the arrangement in a hollowed out pineapple. How cute is that?!
Champagne line Veuve Clicquot kicked off their ‘Yellow Week’ campaign with an elaborate event in Toronto in the beginning of May. Details included tables covered in grass, daisies, and yellow plate covers. Guests also played life-sized chess with lawn pawns and enjoyed performances from a professional ballerina.
How rad are these experiential marketing campaigns? Not only do the events help brands connect with consumers, they help build brand loyalty and life-long admiration for the brand. And, the branded promotional items at these events are all part of creating the perfect branded story.
Hosting a company event this Summer? Have ideas you’d like to make happen?
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