Why should your brand care about Cinco De Mayo? Not only is it a divertido (fun!) holiday, it’s a great holiday to connect your brand with the growing Hispanic population. As one of the fastest growing minority groups in the U.S., it’s extremely important to connect with the Hispanic demographic. The 2013 U.S. Census Bureau estimates Hispanics now make up 17% of the total U.S. population and total around 54 million people.
A recent article by Forbes notes Hispanics hold strong to their cultural ties. For brands to positively connect with this demographic, they need to look for ways to empower the Hispanic cultural identity. Celebrating Cinco de Mayo, a holiday that commemorates the the victory of the Mexican militia over the French army in 1862, is a great place to start.
At Brand+Aid, we’re celebrating with all things fiesta! From sombrero hats to light up margarita glasses to our favorite brightly colored kitchenware, the bolder the better when it comes to Cinco de Mayo.
Check out B+A’s Unique Cinco De Mayo promo ideas below:
Have ideas you’d like to make happen? We’d love to help!
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