In order to maintain a competitive edge in the market, companies must remain “hip” and “cool” with their target audience. Jami Oetting on HubSpot Blogs reminds us of the importance of keeping up with the trends of our ever-changing society. They give us a glance into trends to consider for 2016.
Things are moving quickly — so fast that a trend is over before you’ve even had a chance to catch up. (Did you miss your chance to use “bae” in your marketing? Don’t worry. That’s probably OK.)
And the rate of change is quickening as technology provides a platform for trends to spring up in one country and move quickly beyond its own borders, becoming a global movement.
Sparks & Honey has collected and organized the current emerging trends in its recently released annual culture glossary.
The report outlines 100 trends marketers and agencies should pay attention to in the next year, categorizing each trend under a different category: athletics, media, tech/science, ideology, and humanity. Check out the full SlideShare below to learn more about trends in senior mobility, biased algorithms, and mood marketing:
Our top trends from their list:
Boomer Design
Coloring Books for Adults
The 1950s
Darty (day party)
Farm-To-Phone
Female Gamers
FOLO (Fear-of-Living-Offline)
Geek Parenting
Rental Moms
Tailored Sweatsuits
Uber-Dating
Genderless Dressing
Gluten-Free Art
Goosebumps Revival
Introverts
Materials – 3D Printing
Mood Marketing
