We would like to introduce you to the PANTONE Color/s of the Year 2016: Rose Quartz & Serenity. Due to the many tumultuous events of 2015, we believe that Pantone made a brilliant choice by making these two colors the featured color of 2016 that help to promote peace and tranquility. We predict that both of these colors will begin to flood the fashion industry as early as January 2016. How will you apply Pantone’s color into your marketing this coming year?
INTRODUCING ROSE QUARTZ & SERENITY
PANTONE 13-1520 & PANTONE 15-3919
A softer take on color for 2016: For the first time, the blending of two shades – Rose Quartz and Serenity are chosen as the PANTONE Color of the Year
As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.
The prevalent combination of Rose Quartz and Serenity also challenges traditional perceptions of color association.
In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design. This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage.
WHAT IS THE PANTONE COLOR OF THE YEAR?
A symbolic color selection; a color snapshot of what we see taking place in our culture that serves as an expression of a mood and an attitude.
For the first time Pantone introduces two shades, Rose Quartz and Serenity as the PANTONE Color of the Year 2016. Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure. Serenity is weightless and airy, like the expanse of the blue sky above us, bringing feelings of respite and relaxation even in turbulent times.
ROSE QUARTZ & SERENITY COLOR PAIRINGS
Whether in soft or hard surface material, the pairing of Rose Quartz and Serenity brings calm and relaxation. Appealing in all finishes, matte, metallic and glossy, the engaging combo joins easily with other mid-tones including greens and purples, rich browns, and all shades of yellow and pink. Add in silver or hot brights for more splash and sparkle.
GET ROSE QUARTZ & SERENITY COLOR PALETTES
Get Rose Quartz & Serenity and color pairings in ASE file format for Adobe® Applications.