Ah, winter – perhaps the least loved of the four seasons. Whether it’s the cold temps, the everlasting inversion (at least for us here in SLC), or the endless amounts of champagne and bread pudding that have managed to transform themselves into permanent bodily fixtures – winter just doesn’t have quite the same allure as its warmer counterparts. Even still, the cold months possess a charm that is uniquely their own. Skiing, snowmobiling, trudging through snowy cities, chestnut roasting, and, of course, the awesome branded gear, all provide a reason to celebrate!
So before you hunker down for the winter, make sure you are prepared with the latest and greatest branded merchandise, sure to keep you, your clients, and your employees warm and toasty all season long. We’ve compiled a list of some of our favorite winter premiums. So, without further ado, we present you, 2018’s top picks for winter promos:
Outerwear
An established favorite, outerwear is among the most influential forms of promotional merchandise, ranking 2nd across all age groups! So it should come as no surprise that there are hundreds of high-quality options in today’s market. From down vests to nylon bomber jackets, this season’s branded outerwear is sure to keep clients and employees warm all winter long.
Great for: employee welcome kits, client gifts, company stores, VIP packages, employee recognition.
Hats & Headwear
Headwear is one of the most frequently produced promotional products in the industry. And with good reason – hats garner over 3,000 impressions over their lifetime!
Keep in mind, not all headwear is created equal. Of the 41% of the US population that kept promotional hats, 42% said it was because the hat was attractive. Luckily, there are plenty of options that are both stylish and functional – some even have Bluetooth capabilities!
Great for: employee welcome kits, client gifts, tradeshow/event giveaways, VIP packages, company stores.
Blankets
Few things are better than curling up with a warm blanket on a cold winter day. Blankets last for years in people’s homes (which is an important place for your Brand to be!), so we’ve gathered some of our favorite branded fuzzies. From full sublimation printing to intricate woven patterns with subtle logo’d patches, there is a blanket for every brand and every occasion.
Great for: employee recognition, client gifts, VIP packages, company stores.
Mugs
Did you know, branded mugs are more effective than both TV and radio advertisements? Take that, billboards! 57% of people were able to recall the brand on a mug, compared to 28% for TV and 32% for radio. Factor in the number of hot beverages consumed during the winter months and mugs are a no-brainer for winter promos! Coffee drinkers rejoice!
Great for: employee welcome kits, company stores, client gifts, employee recognition, holiday kits
Scarves and Gloves
Whether it’s good old fashion knit scarves or smart-phone friendly gloves, winter accessories are a prerequisite to staying warm! The best part? They come in a variety of materials and styles, making it easy to fit any budget.
Great for: employee welcome kits, company stores, holiday kits, tradeshow/event giveaways, client gifts.
Ice scrapers
Yes, ice scrapers. While maybe not the most glamorous promo, these bad boys are sure to earn some appreciation and lots of use from lucky recipients. And let’s not forget, the #1 reason people keep promotional products is functionality…and really, what’s more functional than an ice scraper??
Great for: tradeshow/event giveaways, employee welcome kits, holiday kits, company stores.
Health & Wellness
It’s no secret that winter isn’t the best time for our health – from dry skin to colds and runny noses, the inclement weather can take a toll on our bodies. So what better way to show clients and employees some love than by giving them the tools to take care of themselves. Bath salts, sanitizers, lotion, and even humidifiers are all stellar winter promos (or any season, for that matter)!
Great for: employee welcome kits, holiday kits, employee recognition.
Ready to start your new project?
Let’s start your project! We love helping brands create the coolest and most innovative merchandise on the market. We focus on finding the best quality products in your price range, offer creative branding capabilities, and handle everything from ideation to delivery. Contact the Brand+Aid team to schedule a free consultation. Give us a ring at 323-800-2241 or shoot us an email at happy@brandaiding.com.
Brand+Aid is a promotional marketing agency based in Salt Lake City, Utah and Los Angeles, California. We turn ideas into tangible, fun experiences through experiential advertising. Have an idea you’d like to make happen? Contact our rescue team for a free consultation today at 323-800-2241 or shoot us an email at happy@brandaiding.com. For more information, check out our website: www.brandaiding.com.
Sources:
https://media.asicentral.com/resources/impressions-study-2016.pdf
http://www.sageworld.com/blog/index.php/2015/04/30/25-insane-but-true-facts-about-promotional-products/