WINNER: Freightliner Inspiration Truck Unveiling. The Freightliner Inspiration Truck is the first licensed autonomous commercial truck to operate in the United States. The Hoover Dam stands as a symbol of the American Dream—what has been and what is. Daimler Trucks North America has created a dialogue of what is to be expected from the autonomous industry.
FINALIST: Merrell’s “Trailscape” at the 2015 Sundance Film Festival. Merrell promoted their new hiking boot by creating “TrailScape”—an Oculus Rift-like experience for guests at the 2015 Sundance Film Festival. Their
FINALIST: LG Art of the Pixel Gala. LG hosted a black-tie gala honoring students at nine top U.S. art schools who were invited to create still and motion digital pieces as part of the LG Art of the Pixel competition. To display the finalists’ work, LG used projection mapping, Ultra HD and OLED TVs that lit up the interior of Gotham Hall in New York City.