Blog - Brand+Aid

Decorated Apparel 101: What You Need to Know

Apparel is one of the most popular promotional product verticals. In fact, wearables made up the single largest category in total spend for Promotional Products in 2015. Wearables accounted for 32% of total spend. To put that in comparison, the next largest category accounted for just 8%. Marketers, that should

March 24, 2017 No Comments

How to Build The Best Company Culture Ever

Let’s talk HR, the department in charge of hiring and retaining talent, training employees, and defining a company’s culture. This department is vital for a company’s success. Studies have shown that the better a company’s culture, the better employees perform. In fact, a Harvard Business Review article found that why

March 15, 2017 No Comments

Go Green for Pantone’s Color of the Year

Each year Pantone, the world’s leading color experts, assigns a specific color to reflect on the current cultural climate and state of society. The selected color influences everything from design trends to fashion to… you guessed it, promotional products and marketing campaigns. The official color for 2017 is Greenery, specifically

March 8, 2017 No Comments

The Power of Packaging

Branded promotional products are an incredibly effective way for businesses to connect with target markets. In addition to curating the best (and coolest!) products in the industry, our team at Brand+Aid works with top packaging experts to offer clients retail-quality promotions. Creating high quality premiums from concept to packaging

March 2, 2017 No Comments

The Buying Process: Creating Custom Hats and Headwear

Today, we’re highlighting the process of creating custom headwear. From sourcing the correct product to understanding which imprints are workable, we’re reviewing every step to take you from idea to conception. If you’ve ever wanted to know the process behind custom headwear (and seriously, who doesn’t?), now’s your chance! Before

February 23, 2017 No Comments

The Coolest Promo Ideas for Festival Season

It’s that time of year — festivals and conferences are just around the corner. As the weather starts to warm up so do the marketing activations. From the start of the festival season to tech conferences, the coming months are some of the biggest opportunities for marketers to engage consumers

February 14, 2017 No Comments

The Cannabis Potential: Crafting Promo Products to Tap into the $6.9 Billion Industry

According to a report by ArcView Research, the cannabis industry is one of the fastest growing industries. Last year sales totaled $6.9 billion and are expected to reach $35 billion, if legalized on the federal level, by year 2020. Those are some high sales (get it?) To put that in

February 10, 2017 No Comments

The Best in New Promo Tech for 2017

It’s here! Our list of the coolest new tech promos for 2017 is live! Every year in early January the Brand+Aid team heads to Vegas to check out the coolest new promotional products. We scour the Mandalay Bay’s nearly 100,000 square feet of tradeshow exhibits in search of innovative new

February 7, 2017 No Comments

The Buying Process: 5 Things You Need to Know About Creating Custom Promo Goods

Of all the advertising channels available promotional products are the most cost effective way to reach targeted audiences. Seriously, it’s a fact. And, no it’s not one of those alternative facts our President likes to bring up. On average promotional products generate more impressions per product than other advertising mediums.

February 6, 2017 No Comments

Build Brand Evangelists with Custom Promo Kits

Creating a loyal base of brand evangelists to promote your company is one of the best ways to build your brand. So, what exactly is a Brand Evangelist? According to Forbes, a brand evangelist is someone who is a true fan of your brand, someone who believes in your product

February 1, 2017 No Comments

The Coolest Sustainable Products From Sneakers to Promos

Sustainable products are not just good for the environment, they’re also good for business. A report from the Natural Marketing Institute (NMI), a strategic consulting firm specializing in health and wellness, recently found that 58% of consumers are more likely to purchase products from a company that says they are

January 26, 2017 No Comments

5 Brands Successfully Using Virtual Reality in Marketing

Dubbed the ‘Coolest Tech Gift for Christmas 2016’ by the Huffington Post, virtual reality goggles are transporting consumers to new virtual worlds and creating unprecedented opportunities for applications in promotional marketing and branding. While the promotional products marketplace has offered advertisers the use of virtual reality-type technology since early last

January 16, 2017 No Comments

Brand Aid Summer Swag

Have you seen our stash of unique summer promos? We don’t mean to brag, but we’ve got some of the coolest summer must-haves for those long days spent in the sunshine. Promote your brand with quality products, made to turn heads and get the crowd talking. ‘Tis the season for outdoor concerts

July 12, 2016 No Comments

Top Events for Q2 2016

Are you ready for Q2 events in?! Believe it or not, we’re already entering the second quarter of 2016! This year is whooshing by faster than Donald Trump’s hair in a wind storm (shazooooom went the combover). As we’re getting ready to prep for the coming months, we’ve compiled a list

March 18, 2016 No Comments

Hi-Tech Promo Gadgets for 2016

Hi-tech promo gadgets are the coolest promotional category for 2016. These unique tech products are being used daily by consumers because of their unique (and memorable!) user experience. They also hit on the cardinal rule of promo: hi-tech promo gadgets serve a useful purpose. These cool, innovative items are designed

March 3, 2016 No Comments

The Best Promo Pens. Ever.

Did you know that pens are still the number one promotional item on the market? In fact, 79% of people in the United States use promotional pens they received from a business, and the cost per impression on promotional pens is hundredths of a penny ($0.000436, to be exact). People love pens. They

February 29, 2016 No Comments

Project Overview: Muzik Custom Bags

Hello there, Brand+Aid peeps! Today, we’re excited to share a recent project we did for one of our clients, Muzik. Founded in 2012, Muzik is an audio technology company focusing on hi-tech and hi-definition products. They are most well-known for their headphone line that connects wirelessly via bluetooth to users

February 25, 2016 No Comments

Why Promo Items Matter to Your Brand

Why do swag items matter to your brand? It’s just pens, t-shirts, and totes, right? WRONG! Swag items or premiums can be an effective branch of your marking department if used correctly. This article f Ranging from mugs, notepads, water bottles, bags and more, swag is a term for branded

February 23, 2016 No Comments

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