When it comes to coffee shops, great merch can make all the difference in building customer loyalty and boosting your revenue. Whether it’s a keepsake from a favorite café or a stylish accessory, the right branded products can turn casual customers into brand ambassadors. Here are ten must-have coffee shop merch items for your business, each designed to enhance your brand and keep customers coming back for more.
1. Custom Mugs
Mugs are a coffee shop essential, but they can also be a fantastic source of revenue when designed creatively. Brand Aid recently worked with the Park Cafe in Salt Lake City to create custom mugs that were simple yet fun. These mugs are perfect for serving coffee in-house, but their appeal doesn’t stop there. When customers fall in love with the design, they’ll want to buy one to enjoy their favorite brew at home. A memorable design incorporating your logo can turn an ordinary mug into a must-have collectible.
2. Custom Hats
Custom hats are a versatile and popular merch option. From snapbacks to beanies, hats offer a stylish way for customers to show their love for your coffee shop. They’re also a practical addition to any coffee shop uniform, helping to create a cohesive and professional look for your staff. When customers see how cool your team looks in custom hats, they’ll be eager to grab one for themselves.
3. Custom Tote Bags
Tote bags are not only practical but also offer a large canvas for showcasing your brand. Whether your customers use them for groceries, books, or their daily commute, custom totes are a fantastic way to advertise your coffee shop. With a design that reflects your shop’s personality, these bags can become an everyday essential for your customers, spreading brand awareness wherever they go.
4. Custom Tee Shirts
Tee shirts are a classic merch staple for any brand. By creating custom tee shirts for your coffee shop, you can offer customers a piece of apparel that’s both comfortable and stylish. Plus, outfitting your staff in these tees can turn them into walking advertisements. When customers see your team wearing your branded tee shirts, they’ll be more likely to want one for themselves.
5. Custom Hoodies
For those cooler days, custom hoodies are the perfect cozy option. These can quickly become a favorite item in your customers’ wardrobes, especially if the design is unique and the quality is top-notch. Like custom tees, hoodies also make for great uniforms, further promoting your brand every time your staff or customers wear them.
6. Custom Coffee at Home Kits
For the coffee lovers who can’t get enough of your brew, offer custom coffee at home kits. These bundles can include a bag of your signature beans, a custom mug, and perhaps a tee shirt or another branded item. Featuring premium items like the Fellow Carter Move Mug or a brewing kit by VSSL can elevate the experience, making these kits a sought-after gift or a special treat for your customers. It’s a perfect way to bring the café experience home.
7. Custom Socks
Add a fun twist to your merch lineup with custom socks. They might not be the first item that comes to mind, especially for a coffee shop, but they’re a useful and unexpected addition that customers will love. Whether featuring playful patterns or your shop’s logo, custom socks are a small but impactful way to extend your brand’s reach.
8. Custom Stickers
Stickers are a low-cost, high-impact merch item that customers of all ages love. They’re perfect for decorating laptops, water bottles, or notebooks, and they offer a fun way to spread your brand’s image. Custom stickers with your shop’s logo or a clever design can be a hit with customers and help build brand loyalty. This type of coffee shop merch is a great addition as it has many uses, beyond the average use of a sticker you can also use it for labeling as seen on the bottles below.
9. Coffee Beans
Nothing says “take a piece of the café home” like a bag of your signature coffee beans. Offering your coffee for home brewing allows customers to enjoy their favorite blend anytime they want. Packaging your beans in branded bags can also serve as a great way to keep your shop top of mind, ensuring customers think of you every time they brew a cup at home.
10. Custom Tumblers
Tumblers are perfect for customers who are always on the go. A well-designed custom tumbler not only keeps beverages at the ideal temperature but also serves as a daily reminder of your coffee shop. Whether it’s a sleek stainless steel design or something more colorful, custom tumblers are a practical and stylish addition to your coffee shop merch collection.
Conclusion
Incorporating these ten branded products into your coffee shop’s offerings can significantly boost your revenue while strengthening your brand’s presence. Each of these coffee shop merch items serves as a tangible connection between your customers and your café, turning every visit into a lasting memory.
