Merch Ideas for Beverage Brands

Beverage brands have the opportunity to expand their influence beyond the bottle or can with creative merch. Branded products are an excellent way to increase customer engagement, build loyalty, and extend the brand experience. Whether it’s a functional piece or a quirky item that represents the brand’s personality, merch can elevate a beverage company’s presence in consumers’ everyday lives. Here are some fun and unique merch ideas for beverage brands, inspired by industry leaders:

#1: Custom Tote - Poppi “Silver Serve Tote”

This tote bag from Poppi doubles as both a fashion statement and a practical accessory. With its sleek design and eco-friendly appeal, it’s perfect for fans of the brand to show off their love for gut-healthy soda while staying stylish. Branded totes have become a must-have for consumers looking for reusable options to carry everything from groceries to gym essentials. Poppi’s Silver Serve Tote adds a touch of class to the everyday tote, making it both functional and fashionable.

When creating custom bags for your brand, consider what materials you want your bag to be made out of and how you will decorate it. Are you thinking of a simple logo patch the same way Poppi did? Or are you thinking of a larger graphic? These are a few things to consider prior to starting your project.

Merch Ideas for Beverage Brands Poppi Brand Aid
Photo Courtesy of Poppi

#2: Air Freshener - Arizona Iced Tea Scented Air Freshener

Arizona’s fun and quirky scented air freshener brings a refreshing twist to traditional beverage merch. With the instantly recognizable tall can design and tropical scent, this air freshener adds a bit of flair to any car, room, or workspace. It’s a low-cost, high-impact item that gets Arizona Iced Tea into consumers’ daily routines, serving as a constant reminder of the brand whenever they catch a whiff of its refreshing aroma.

Merch Ideas for Beverage Brands Arizona Air Freshener Brand Aid
Photo Courtesy of Arizona

#3: Gift Sets - Ghia Totem Throw Kit

The Ghia Totem Throw Blanket is an elegant and cozy addition to Ghia’s line of merch. This soft and stylish blanket is perfect for chilly evenings or adding a touch of luxury to any home. Beverage brands can take inspiration from Ghia by offering premium lifestyle products that consumers can integrate into their daily routines. Branded blankets like the Totem Throw create a lasting impression, making them a perfect gift or self-care item for customers who want to snuggle up with their favorite beverage brand in mind.

Beverage Brand Merch Brand Aid Ghia Blanket
Photo Courtesy of Ghia

#4: - Custom Apparel - Budweiser Clydesdale Shacket

Budweiser’s Clydesdale Shacket merges style with practicality, combining the structure of a shirt with the warmth of a jacket. Branded apparel is a classic merch option, but this unique shacket takes it a step further by offering something useful and versatile. Fans of Budweiser can wear this shacket for everyday activities while also repping their favorite beer brand in a subtle yet fashionable way. This can also be a great opportunity to create uniform apparel for those within your company. 

Photo Courtesy of Budweiser

#5: Custom Koozie - Liquid Death Decapicooler

Liquid Death is known for its bold, irreverent branding, and the Decapicooler is no exception. This innovative cooler is designed to keep drinks cold in style while showcasing Liquid Death’s signature edgy, heavy metal-inspired vibe. Beverage brands looking to capture attention with unique, memorable products should take note: a custom cooler not only promotes the brand but becomes a functional conversation starter at gatherings, parties, and tailgates.

Custom Can Cooler Idea Brand Aid
Photo Courtesy of Liquid Death

#6 - Custom Dog Toys - Alani NU Dog Toy

Alani NU extends its reach into the pet world with their Cherry Tail Twist dog toy. It’s a fun and playful way to bring their branding into the homes of loyal customers, and who doesn’t love spoiling their pets? Offering branded pet merchandise shows that a beverage brand can think outside the box, tapping into customers’ personal lives and their love for their furry friends.

Photo Courtesy of Alani NU

#7: Guayakí Yerba Mate Outdoor Gift Set

For adventurous consumers, the Guayakí Yerba Mate Outdoor Gift Set is a perfect choice. Complete with a branded water bottle and camping gear, this set encourages fans of the brand to take their Yerba Mate on the go, aligning with the brand’s natural and outdoorsy image. Gift sets like this reinforce the lifestyle elements of a brand, offering useful tools for customers to associate with the brand during their outdoor activities. Consider including your product in a gift set with other items that are branded with your logo for your merch.

Photo Courtesy of Guayakí

#8: Custom Sweatsuits - Hiyo Never Wasted Hoodie and Sweatpants

Hiyo’s “Never Wasted” hoodie and sweatpants set embodies comfort and the brand’s relaxed ethos. Apparel items like these are ideal for beverage brands that want to create merch their customers can practically live in. Soft, cozy, and cool, Hiyo’s hoodie and sweatpants set brings home the idea that their products are for consumers who want to chill out in style. As the trend for loungewear continues to rise, this kind of merch is a win for brands looking to provide comfort while promoting their message. If you make cute loungewear people will be more likely to take photos in it and share it on socials which will lead to more purchases and impressions on your brand.

Photo Courtesy of Hiyo

#9: Custom Jerseys - Red Bull Jerseys

Red Bull has mastered the art of branded apparel. These jerseys tie into their sponsorship of high-energy sports events like Formula 1, while offering fans a way to show their support both for the brand and their favorite team. Branded jerseys are ideal for beverage brands associated with sports or outdoor activities, blending fashion and function while strengthening the brand’s connection to dynamic, active lifestyles. Branded jerseys are also great for brands that know their demographic is more fashionable as jerseys are being worn as a fashion statement even if the wearer isn’t necessarily a sports fan.

Photo Courtesy of Red Bull

#10: Custom Stickers - Aura Bora WTF Bumper Stickers

Sometimes, the simplest merch is the most effective. Aura Bora’s WTF bumper stickers are a quirky, low-cost way to extend brand visibility. Stickers have long been a favorite for companies looking to boost brand awareness in fun and creative ways. Customers love slapping them on water bottles, laptops, and cars, making them an affordable and easy-to-distribute item that turns loyal fans into walking (or driving) billboards.

Photo Courtesy of Aura Bora

Incorporating creative and unique merch into a beverage brand’s strategy is an excellent way to connect with customers on a deeper level. These merch ideas—from cozy apparel to functional accessories—reflect how beverage companies can extend their reach into their customers’ everyday lives, building loyalty and keeping their brand top of mind. Whether it’s a tote, a cooler, or a dog toy, well-designed, branded merch helps transform a beverage brand into a lifestyle brand.

Want help designing the perfect merch for your drink company for your brand? We can help!

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