Project Overview: LittleThings Custom Beanies

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Hello Brand+Aid followers, fellow marketing-obsessed peeps, and branding nerds,

Today, we’re excited to share a recent project we did for one of our client, LittleThings. Based in New York City, Little Things is a leading lifestyle destination site for inspiring, uplifting, and engaging stories. Launched in September 2014, LittleThings has experienced explosive growth, becoming the 3rd largest Facebook publisher, 4th largest mobile site, 7th ranked Lifestyles site, and 63rd largest website in the U.S., reaching 19% of the total digital population. Today, the site has monthly readership of over 50 million unique viewers and 8 million social fans. Pretty big stuff, right?

In partnering with LittleThings to create branded merchandise specifically for this growing e-commerce brand, we knew we wanted to do something custom. After all, a digital platform that now produces 30% of Facebook’s content requires, awesome, one-of-a-kind merchandise; and, it just so happens, that’s exactly what we love doing! We don’t just create branded merchandise and slap a logo on it, we don’t roll like that. Our team works together with clients to strategize the most effective way to represent the company’s brand. Have a high-quality brand you care about immensely about (say to the tune of 50 million)? Then your company merchandise needs to match that caliber of quality!

Check out our LittleThings project recap below!

Project: Create LittleThings custom merchandise to build brand awareness and support company employees.

Solution: Pantone-matched, two-sided, embroidered, thick beanies!

Result: Beanies the whole team loves! 🙂

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Ready to create your own custom beanie and branded merchandise items? Email the Brand+Aid team today hello@brandaiding.com! We’d love to help you create unique branded promotional items for your campaign.

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