Scratcher cards—yes, you heard that right. These cards quickly became popular marketing tools because of their ability to engage customers with the thrill of winning. Over time, they’ve evolved into versatile promotional items that many brands use to create memorable interactions and experiences. In this blog post, we’ll explore the history of scratcher cards, their recent marketing uses, and how you can incorporate them into your projects.
History of Scratcher Cards
Scratcher cards began in the 1970s, inspired by lottery tickets first introduced in Massachusetts. By the 1980s and 1990s, businesses were using them as marketing tools, capitalizing on the excitement of “winning” to engage customers and boost sales. Today, they’re widely used across industries, with modern printing technologies and digital versions allowing for greater customization and brand alignment.
AAA24 Scratcher Cards
This August, A24 introduced an annual scratcher as an exclusive perk for AAA24 members. This new tradition allows members to win limited-edition merchandise and special film-related items, enhancing their membership. The excitement of winning even just a discount on the A24 shop spreads through social media, boosting marketing efforts and encouraging others to join AAA24.
Bando Stone Scratchers
Donald Glover, a.k.a. Childish Gambino, released his fifth and final studio album, Bando Stone and the New World on July 19, 2024. To promote his album, Glover hosted a pop-up event called “Mart 5,” where fans could listen to the album while “shopping”. At the event fans could also get a scratcher card for a chance to win exclusive prizes, adding an interactive layer to the experience.
Ways You Can Utilize Scratcher Cards
- Mailers/PR Boxes
- Brand Activations
- Gift With Purchase
- Fundraising Campaigns
- Virtual Scratchers for Discounts
Conclusion
Scratcher cards offer a unique and interactive way to engage your audience, whether at an event or through a surprise in the mail. Since their conception, these cards have become versatile marketing tools, offering instant gratification and excitement. Brands like A24 and artists like Childish Gambino have shown how to use scratchers to enhance fan experiences and create memorable activations. From exclusive merchandise to interactive brand experiences, scratcher cards are an affordable and effective addition to your marketing strategy that you should implement.
