The 22 Best Brewery Items of 2019

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Merchandise plays a critical role in branding a beer. Without it, the beer only has its bottle/can to tell a story and deliver a message. People (yes, we think ALL people) love brewery merchandise. Why is this? We feel that it’s because it represents something more than just “beer”. Beer merchandise represents a lifestyle they enjoy, the community in which they live, the people they associate with, and a brand they admire.

Beer merchandise is as old as it gets in the world of branded merchandise. With each passing decade, beer memorabilia becomes more coveted, traded, and loved. Collectors trade vintage signs, t-shirts, and zany memorabilia across the world. Vintage Budweiser, Schlitz, and Pabst memorabilia are selling on eBay for a small fortune. This type of brand loyalty goes to show why creating a one-of-a-kind array of products is the best move for your budding or perhaps booming beer brand.

“Craft brewer sales continued to grow at a rate of 4% by volume, reaching 13.2% of the U.S. beer market by volume.” 


“Retail dollar sales of craft increased 7%, up to $27.6 billion, and now account for more than 24% of the $114.2 billion U.S. beer market.”

Source: (National Brewers Association)

We see this collector beer craze happening across the globe – especially with craft breweries. What used to be considered a small craft brewery is now a household name. Take New Belgium Brewery for example – once upon a time (in the early-90s), they were just a small brewery in Colorado. Today consumers can purchase this brand across the globe. They sell collector-edition toys and more merchandise product categories than it does beer lines. Hats off, NB.

New Belgium Brewing | Fort Collins, Colorado.

Source: (New Belgium Brewing. https://www.instagram.com/newbelgium/)

New Belgium created an action figure for a character they created for one of their beers, inspired by Star Wars. Creating a product that is cool, means fans and followers will actually enjoy it, purchase it, and come back for more.

Here at Brand+Aid, we love aiding budding and booming beer brands alike. How do we do it? With brand anthropology, of course. We analyze your brand, your customers, the local market, and the all-star beers in your line-up. From there, we make product suggestions that we know will make your brand shine and make your customers think.

DOUBLE GROWLER TOTE WITH 64-OZ. GLASS GROWLERS: Insulated growler tote for two 64 oz growlers w/adjustable strap. Thick canvas, features adjustable shoulder strap. Transporting growlers never got better. 24 at $68.84 each.
BOTTLE CAP SIGN | 14″: The bottle cap sign really makes your beverage brand stand out from the competition. Made in USA of 95% recycled aluminum. Available in 14″ or 21″ diameter. 100 at $10.10 each.
SIMPLE LIFE BOTTLE OPENER: This clever bottle opener will certainly turn heads as it opens bottles! Besides being super useful, it also features a generous imprint area. Perfect for bars, restaurants, and other entertainment venues. 150 at $1.93 each
Brewery Cap
LOW PRO TRUCKER: Classic trucker cap style. Features a lower profile and adjustable snapback that make this cap a perfect for those who like a more tailored fit. Starting at $8.00 each.
NATURAL WOODEN COASTER: This handsome natural wood coaster adds a rustic touch to any desk top. A slim (.375″) slice of actual wood. Looks great with either pad print or engraving. 150 at $1.93 each.
DIE STRUCK IRON SOFT ENAMEL LAPEL PIN 1″: Die struck lapel pins with iron base material. Includes up to four soft enamel colors with no extra charge. 300 at $2.20 each
GLASS STEIN: A perfect sized 33 oz. stein for the perfect brew. Etching or printing available. 72 at $8.54 each.
FULL COLOR DARTBOARD: Make your brand a staple in any bar or man-cave with this full color dartboard. Dartboard is finished with an aluminum frame, metal grid, and hanging hook. 10 at $48.46 each.
FROSTY BEER 2 GO: The beer lover inspired Frosty Beer 2 go is the ultimate “cool tool” to keep your favorite bottle of beer frosty cold! Vacuum insulated, double wall stainless steel technology insures that your favorite bottled beer will remain frosty cold regardless of the outside temperature. Available in Camo, Black, Silver, and Copper. 48 at $23.28 each.
RTIC CAN – STAINLESS STEEL: The RTIC Can is designed to keep your 12 oz. can or bottle ice cold. The stainless steel, double wall vacuum insulation and locking gasket seals in the cold. 25 at $22.99 each.
CREDIT CARD BOTTLE OPENER: This high-grade stainless steel credit card opens bottles. Easily fits in wallets and pockets. Laser engraving available. 200 at $2.10 each.
UNISEX TRI-BLEND 3/4 RAGLAN SLEEVE TEE:  This baseball style tee is perfect for anyone looking for a retro look. Available in 22 color-ways. $13.50/unit w/1-color logo.
Brewery Pennant
CUSTOM FELT PENNANT: Custom-made felt pennants with the ability to print full-color, full-bleed designs on the front and back. Add varsity tabs and a fabric strip to create a vintage-inspired custom pennant. 250 at $4.63 each.
CITY TOTE: The bag is made of high quality recyclable, eco-friendly, biodegradable, 10oz 100% cotton canvas with recycled content. It has a large imprint area perfect for many logos or graphics on both sides. It has 26” long shoulder length webbed handles. 5 different handle colors available: Black, Red, Blue, and Natural. 100 at $5.00 each.
CUSTOM TACKER SIGN: This Die-Cut Tacker Sign is made from embossed aluminum and can be designed in any size or shape up to 30″ x 40″. Custom Product – Quote Per Request
PATRIOT SOFTPACK COOLER: The Patriot Softpack Cooler 10 is built for all of your adventures! Whether you’re heading out for a day trip to the beach, fishing on the lake, or watching the kids play their favorite sport, the Patriot Cooler keeps food and drinks cold. 6 at $101.95 each. 
EMBROIDERED 5″ PATCH: Up to 7 thread colors and merrowed or laser cut border included. Choice of over 70 twill colors. 500 at $5.60 each. 
Brewery Socks
ATHLETIC SOCKS: Heavyweight and soft. Choose six colors, with three Pantone matched colors, for your custom jacquard design. Add a full-color hang tag or sock box to complete your custom package. 250 at $11.65 each.
Brewery Bandana
22″ x 22″ BANDANA: Add any design to this fully customizable bandana. Perfect for large promotional events or to sell. 500 at $3.10 each.
GLASS PILSNER:  This 23oz glass will be the perfect glass for that frosty pour. Color imprint or deep etching available. 72 at $7.42 each.
Brewery Outdoor Cap
UMPQUA OUTDOOR CAP: This cap is perfect for those great outdoors! Flip-up buckram and a 5mm rope give this cap a unique look. Available in 6 color-ways. Starting at 15.50 each.
CARD GUARDIAN SUEDE-ISH: The Suede-ish Card Guardian is a Neoprene holder for your credit cards, i.d. cards, ATM cards, hotel key cards, etc. Features a split keyring on the top. Customizable colored stitching. 100 at $1.78 each. 

Ready to start your new project?

Brand Aid has the coolest and most innovative merchandise that will represent your organization with pride. We focus on finding the best quality products in your price range, offer creative branding capabilities, and handle everything from ideation to delivery. We turn ideas into tangible, fun experiences through experiential advertising. Have an idea you’d like to make happen? Contact the Brand+Aid team to schedule a free consultation at 323-800-2241 or shoot us an email at happy@brandaiding.com.

 
 
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