Merchandise plays a critical role in branding a beer. Without it, the beer only has its bottle/can to tell a story and deliver a message. People (yes, we think ALL people) love brewery merchandise. Why is this? We feel that it’s because it represents something more than just “beer”. Beer merchandise represents a lifestyle they enjoy, the community in which they live, the people they associate with, and a brand they admire.
Beer merchandise is as old as it gets in the world of branded merchandise. With each passing decade, beer memorabilia becomes more coveted, traded, and loved. Collectors trade vintage signs, t-shirts, and zany memorabilia across the world. Vintage Budweiser, Schlitz, and Pabst memorabilia are selling on eBay for a small fortune. This type of brand loyalty goes to show why creating a one-of-a-kind array of products is the best move for your budding or perhaps booming beer brand.
“Craft brewer sales continued to grow at a rate of 4% by volume, reaching 13.2% of the U.S. beer market by volume.”
“Retail dollar sales of craft increased 7%, up to $27.6 billion, and now account for more than 24% of the $114.2 billion U.S. beer market.”
Source: (National Brewers Association)
We see this collector beer craze happening across the globe – especially with craft breweries. What used to be considered a small craft brewery is now a household name. Take New Belgium Brewery for example – once upon a time (in the early-90s), they were just a small brewery in Colorado. Today consumers can purchase this brand across the globe. They sell collector-edition toys and more merchandise product categories than it does beer lines. Hats off, NB.
New Belgium Brewing | Fort Collins, Colorado.
New Belgium created an action figure for a character they created for one of their beers, inspired by Star Wars. Creating a product that is cool, means fans and followers will actually enjoy it, purchase it, and come back for more.
Here at Brand+Aid, we love aiding budding and booming beer brands alike. How do we do it? With brand anthropology, of course. We analyze your brand, your customers, the local market, and the all-star beers in your line-up. From there, we make product suggestions that we know will make your brand shine and make your customers think.
Ready to start your new project?
Brand Aid has the coolest and most innovative merchandise that will represent your organization with pride. We focus on finding the best quality products in your price range, offer creative branding capabilities, and handle everything from ideation to delivery. We turn ideas into tangible, fun experiences through experiential advertising. Have an idea you’d like to make happen? Contact the Brand+Aid team to schedule a free consultation at 323-800-2241 or shoot us an email at email@example.com.