Brands have always relied on advertising vehicles to communicate with their target audiences. This traditional advertising model is built to ultimately direct the consumer path to purchase back toward the brand. In order to measure success, brands rely on performance metrics to evaluate the strength of the selected advertising channel.
The 2017 PPAI Consumer Study employed five key performance metrics to evaluate the role of promotional products as an advertising channel. These metrics were designed to capture quantifiable results throughout the consumer path to purchase.
The result: promotional products are built to leverage the greatest reach, drive recall and fiercely resonate to engage the best reaction among consumers, relative to any other advertising channel.
The 5 R’s
- Reach
- Recall
- Reasons
- Resonance
- Relativity
Sold on the importance of promotional products? Well, why Brand Aid?
Taking a somewhat different approach than the rest of the industry, Brand+Aid has positioned itself as “the cool kid” of the promotional products sphere. In many ways, the brand image reflects the personality of its founder, Renya Nelson. With a distinctive brand voice and an obvious bias towards rock n’ roll, environmental change, and social equality, Brand+Aid has managed to set itself apart from the buttoned-up, corporate image that characterizes a majority of the industry’s distributors. As a result, it has successfully captured big-name clients that are looking to push boundaries and creatively capture their audience’s attention. So, if you like creative design, high quality goods, and innovative ideas, we are your go-to distributor!
Ready to start your new project?
Let’s start your project! We love helping brands create the coolest and most innovative merchandise, like dog merch, on the market. We focus on finding the best quality products in your price range, offer creative branding capabilities, and handle everything from ideation to delivery. With Brand+Aid you know you’re always using the best of the best premiums for your brand. Contact the Brand+Aid team to schedule a free consultation. Give us a ring at 323-800-2241 or shoot us an email at happy@brandaiding.com.
Brand+Aid is a promotional marketing agency based in Salt Lake City, Utah and Los Angeles, California. We turn ideas into tangible, fun experiences through experiential advertising. Have an idea you’d like to make happen? Contact our rescue team for a free consultation today at 323-800-2241 or shoot us an email at happy@brandaiding.com. For more information, check out our website: www.brandaiding.com.
