Happy Groundhog day everyone! Today, we’re sharing Five Things Effective Brands Do, a new take on the branding advice first introduced by Denise Lee Yohn’s book, What Great Brands Do:The Seven Brand-Building Principles that Separate the Best from the Rest. As marketers, brand ambassadors, business owners, it’s important to continually analyze our brands for growth; to check in how our messages are resonating with audiences, to discover problem areas, and to see how we stack up against our competitors. Yohn’s five main points on great brands looks at all of these areas and develops key takeaway messages that are easy to remember and easy to implement. Our favorite key message? Create a culture and heart-felt connection with your brand and consumers; when you do this you become more than just a brand, you integrate yourself in the lives of your clients.
Check out the graphic below for more info! Happy Branding!