brand+aid

Branded Wine

Welcome 2016! We’re thrilled to be starting the year off with a post about branded WINE. We love when our …

Branded Sneakers

Here at Brand+Aid, we’re obsessed with branding everything under the sun. So, it’s no surprise that we were besides ourselves …

Let’s Brand Baby Boomers

We recently stumbled across an article from Hubspot – The Ignored Generation: 25 Stats Brands Should Know About Marketing to Baby …

PANTONE Color of the Year 2016

We would like to introduce you to the PANTONE Color/s of the Year 2016: Rose Quartz & Serenity. Due to the …

100 Emerging Cultural Trends to Watch in 2016

In order to maintain a competitive edge in the market, companies must remain “hip” and “cool” with their target audience. Jami …

12 Best Tools for Playing Around with Color

The choice of what colors to use can be a tough one to make, whether it be choosing colors for …

Pantone is Redefining ‘Masculine’ and ‘Feminine’ Colors

Pantone Inc.’s color of the year serves consumers by surrounding us in the color they feel like we need to …

BizBash Announces ‘Best Product Launch’ for 2015

Now that the year is coming to a close, BizBash has awarded Freightliner, Merrell, and LG with the 2015 most innovative products. WINNER: …

5 Tips to Connect with Millennials

The Millennials, the current largest single population group, are roughly aged 18-35 and now make up the majority of the …